Epic Games CEO claims Steam’s high fees are costing it free-to-play hits like Genshin Impact, drawing criticism. Recent releases suggest otherwise 

Epic Games CEO Tim Sweeney has criticized Steam's practices when it comes to platform fees, drawing pushback from gamers.

Posting to X on July 1, Epic Games CEO Tim Sweeney argued that Steam’s high fees are one of the main reasons why several major free-to-play games haven’t come to the platform. These comments, however, quickly drew pushback from gamers. 

Digital game storefronts typically take a cut of the revenue developers generate from game sales and in-game purchases. On the Epic Games Store, developers pay no fees until a game earns $1 million in annual revenue, after which Epic takes a 12% commission. On the other hand, Steam generally takes a 30% cut, with the rate dropping to 25% on revenue above $10 million, and 20% for revenue above $50 million. Microsoft’s PC store also reduced its revenue share to 12% in 2021, though Xbox console sales remain subject to a 30% fee. 

In his post, Sweeney argued that Steam’s high fees mean publishers who already have strong brands and large audiences are better off distributing their games independently, citing Epic Games, Riot, and miHoYo as examples. Sweeney suggests that lowering the platform’s commission and making it more open would encourage such publishers to release their games there, ultimately increasing Steam’s own profits. 

These remarks echo comments Sweeney made during his keynote speech at the “State of Unreal 2026” held in Chicago last month. Commenting the rise of closed ecosystems such as Roblox, he stressed the need for an “open, interconnected gaming ecosystem” where all game developers can participate, proposing an industry-wide initiative he dubbed “Team Open.” 

In a subsequent interview with PC Gamer, Sweeney was asked whether he saw Valve as a potential part of Team Open, to which he said yes. He again pointed to the absence of Fortnite, Riot titles, and games like Genshin Impact from Steam, arguing that Valve’s lack of openness is causing it to miss out on a lot of business opportunities. 

This sentiment isn’t new for Sweeney, as the CEO has long criticized platform commissions and payment restrictions. For instance, in 2020, Epic introduced its own payment system in the mobile version of Fortnite to bypass App Store and Google Play’s high handling fees, resulting in the game’s removal from both stores and years of legal battles with Apple and Google. Following the disputes, Fortnite was able to return to mobile platforms, and Epic rolled out its mobile game store. More recently, Sweeney harshly criticized country-specific commission rates Apple introduced in Japan in response to new domestic fair competition laws. 

With this in mind, his recent criticism of Steam’s 30% commission hardly comes as a surprise. However, the remarks have inevitably prompted many to question Epic’s own business model, with numerous replies on X referencing the company’s layoffs of more than 1,000 employees announced earlier this year. Epic operates not only the Epic Games Store, but also develops Unreal Engine and Fortnite, and the company attributed the layoffs in part to declining Fortnite engagement. 

Sweeney’s claim that Steam’s fees are preventing major live-service games from launching on the platform and ultimately hurting Valve’s own business is also open to debate, given that several high-profile free-to-play title have arrived on Steam in recent years despite its revenue share. miHoYo’s Zenless Zone Zero recently launched on the platform, Wuthering Waves debuted on Steam in 2025, and NTE: Neverness to Everness is scheduled to release there on July 8. While it’s true that games like Genshin Impact remain absent, the rapid growth of Steam’s user base appears to be making the platform increasingly attractive to live-service developers in recent years. While platform fees undoubtedly play a role in publishing decisions, it’s hard to claim that eliminating them would necessarily translate into higher overall revenue. 

Looking ahead, Epic plans to launch Unreal Engine 6 in Early Access by the end of 2027. The new engine aims to merge Unreal Engine 5 with Unreal Editor for Fortnite, allowing game assets, content, and economies to interoperate across titles. Whether Sweeney’s vision for Team Open ultimately materializes (and whether Valve would ever choose to participate) remains to be seen.  

Related: Epic CEO Tim Sweeney says new multiplayer games are failing because players have no reason to leave their friend groups, touts Unreal Engine 6’s cross-game features as a solution 

Shion Kaneko
Shion Kaneko
Articles: 8

Leave a Reply

Your email address will not be published. Required fields are marked *