Japanese government warns McDonald’s about food waste after chaotic Pokémon TCG Happy Meal campaign
The Consumer Affairs Agency requested for McDonald's to revise their marketing method following controversial Pokémon Happy Meal campaign.
VERACITY IN GAMING
VERACITY IN GAMING
Đorđe P
Automaton West Editor
Zenless Zone Zero’s flashy character designs are a result of the dev team not wanting to settle on just one character creation method. “It would only limit our ability to create interesting designs”
Zenless Zone Zero producer Zhenyu Li reveals details about the process behind designing characters for the game.
Nintendo devs spent all autumn smashing watermelons to record SFX for Donkey Kong Bananza to no avail, sound director reveals. “We had to wait till next summer”
Donkey Kong Bananza devs spent years recording SFX in the studio - but the most difficult sound to record was the one of watermelons.
Steam’s new language-specific review scores highlight Japanese players’ tendency to leave only negative reviews. Gamers fear this might affect Japanese language support for future releases
In the wake of a new Steam update, Japanese gamers on X are rethinking their habits of leaving mostly negative reviews.
AI: THE SOMNIUM FILES series producer’s policy is not to touch the work of the director and writers. His role is to give input from the “perspective of a player”
AI: The Somnium Files series producer recently told AUTOMATON more about his "player-oriented" approach producing the series.
“Nobody wants to spend money on AI-generated images,” Blue Archive producer says, suggesting AI’s role lies in reducing non-creative labor
"Even I feel a strong aversion towards spending money on images that are generated with a simple click," said Blue Archive producer.
Steins;Gate and Ace Attorney translator went through hell to localize an “untranslatable” Chinese game to Japanese. “It made me want to retire”
"It was like Scrabble from Hell"
Nintendo’s Chibi-Robo was envisioned as a “Zelda, but without the battles,” says director
Chibi-Robo director shares tidbits about the Nintendo game, including how it was inspired by the Zelda series.
A marketing tactic from Japan’s manga industry could help devs turn exposure on YouTube and Twitch into higher game sales, indie creator suggests
Developer of Japanese indie game Öoo proposes a marketing tactic that could help boost game sales through YouTube and Twitch streams.
Umamusume: Pretty Derby’s English release is our third biggest hit, says Cygames’ parent company
CyberAgent's game business made the largest contribution to their recent profit, with Umamusume as their third best-selling title.
“Not all manga has to be from Japan,” Major manga publisher Kadokawa looks for new manga artists overseas amidst labor shortage
Kadokawa’s overseas manga editorial team emphasize the necessity of broadening the talent pool of manga authors in Japan and overseas.
Ninja Gaiden 4’s structure and game cycle are based primarily on Ninja Gaiden 2, as proposed by PlatinumGames
Ninja Gaiden 4 director shares that PlatinumGames proposed using Ninja Gaiden II as the axis for the new installment's development.