Sonic the Hedgehog 3 smashes series’ box office records, becoming the fastest earning Sonic movie so far 

Towa Pictures have revealed box office earnings for Sonic the Hedgehog 3, the latest movie in the series starring Sega’s speedy blue mascot. Since the film’s Christmas release period at movie theaters, its box office takings have shot up at supersonic speed, making it the fastest-earning Sonic movie ever (Source: GameBiz). 

In the US, the movie shot up the box office chart when it came out on December 22- holding the number one spot for its opening weekend and netting 62 million dollars. The movie was released a week later in Japan on December 27 under the title “Sonic x Shadow Tokyo Mission.” In its first 3 days, it earned 69 million yen (approx. $437,557 USD) and was watched by over 48,000 movie theater-goers. In Japan alone as of January 5 (its tenth day of release), it has already grossed 153% more than the first Sonic movie. 

On a global scale, Sonic the Hedgehog 3 is continuing to rack up cumulative worldwide box-office earnings, which currently stand at upwards of $279 million. It seems that Sega’s global transmedia strategy for growing their IPs is going very well for Sonic.