Anycolor’s stocks plummet as Nijisanji EN underperforms 

Anycolor, the company running the virtual YouTuber (VTuber) agency Nijisanji, saw their stocks hit a record low on March 15. This was preceded by the publication of their financial report for the third quarter of FY2023, which indicated worsening performance of Nijisanji EN, their global brand.  

The financial report published by Anycolor on March 14 shows that the company’s local brand (the Japanese branch of Nijisanji) is performing well, with a year-on-year growth of 22.4%. However, this is deeply overshadowed by the underperformance of Nijisanji EN, which has seen a year-on-year decline in profits of 40.3% and impacted the company’s overall performance. The report describes the phenomenon as a reactionary drop caused by specific products selling well in the previous year. 

However, the timeline of Nijisanji EN’s decline coincides with recent controversy surrounding the abrupt termination of popular VTuber Selen Tatsuki. Amidst the heated dispute, Nijisanji EN was accused of enforcing a toxic work environment, mismanagement and bullying of their VTuber staff. The situation escalated to the point where Riku Tazumi, the CEO of Anycolor, posted an apology video in which he acknowledged a comparative lack of support towards the Nijisanji EN branch. However, this act did little to appease the public, and the apology was considered by many to be insincere and targeted more towards investors than the affected party. 

In response to Anycolor’s plummeting stock value, users are once again criticizing the company’s conduct towards Nijisanji EN VTubers, with some implying that Anycolor’s financial reports would have looked even less favorable if not for the NIJIFes 2023 held in December.