Tales of series publisher receives backlash in Japan after hyped up 30th anniversary announcement turns out to be neither a game nor an anime 

Following the reveal of ufotable's 30th anniversary project for the Tales series, fans in Japan were critical of Bandai Namco Entertainment's "overblown" marketing campaign for the announcement.

Bandai Namco Entertainment’s Tales of JRPG franchise marked its 30th anniversary in 2025, and as part of the celebrations, a big announcement was teased for the IP at the end of February this year. The full announcement, a collaboration between anime studio ufotable (which produced animated cutscenes for several mainline entries including Tales of Arise) and Production I.G, was finally revealed on April 3, but fans in Japan haven’t taken kindly to it

Every single Tales player found gutted 
I keep saying this, but the way they hype things up is just terrible… 
I’m really grateful for the brand-new illustrations themselves, mind you. 
But given the current state of the Tales series, I’m sure there were plenty of fans who, after seeing that kind of hype, were expecting an anime to be announced. 
The fact is, the Tales series itself has fallen so far out of favor that the fans’ frustration is at an alarming level… 

Following the initial teaser in February and several countdown posts, ufotable announced that it will be collaborating with Production I.G to create 188 original illustrations spanning every mainline Tales series entry. The project will boast character designs by acclaimed animators Akira Matsushima and Noriyuki Matsutake, and the first batch of illustrations will cover Tales of Phantasia and Tales of Xillia. This announcement was also accompanied by news of a live concert celebrating the Tales of Zestiria anime, due to be held on May 17 this year. 

While the content of the announcement is not controversial in itself, the way it’s been teased and marketed has been condemned by a number of Japanese players, who feel like they were set up to expect something much bigger than what they got. The important context here is that Tales hasn’t seen a new mainline entry in five years, and the playerbase has been growing increasingly frustrated with the lack of developments in the franchise. Given the 30-year milestone and grand countdown this new announcement had, many were hoping that if not a new game, they’d at least hear news of a new anime adaptation, given the involvement of two animation companies. 

If they hadn’t done an announcement of an announcement for this and just shadow dropped it instead, everyone would have been thrilled by this 

This is not the first such case either, as the announcement of the Tales of Xillia remaster in August last year prompted similar criticism. Fans of the series considered the pre-announcement campaign to be overblown for a remaster, and were further disappointed in Bandai Namco Entertainment’s handling of the IP when they found out the title would be releasing on the same day as Dragon Quest I & II Remake, the Japanese equivalent of overlapping with GTA 6. Considering the publisher launched the “Tales of Series 30th Anniversary Remastered Project” in 2025, it does seem to be making efforts to keep the IP relevant, but without a new mainline entry of full remake announcement, fans’ concerns aren’t likely to be dispelled so easily. 

Related: Tales of Remastered Project’s unusual release order has to do with behind-the-scenes complications like missing source data, producer says 

Tales of series fans can expect “consistent” releases of new remasters, says producer

Amber V
Amber V

Editor-in-Chief since October 2023.

She grew up playing Duke Nukem and Wolfenstein with her dad, and is now enamored with obscure Japanese video games and internet culture. Currently devoted to growing Automaton West to the size of its Japanese sister-site, while making sure to keep news concise and developer stories deep and stimulating.

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