Pokémon was Japan’s most powerful entertainment brand in 2024, according to study 

This week, it was revealed that Pokémon took the top spot in a ranking of Japan’s most wide-reaching entertainment brands in the year 2024. The ranking is based on a comprehensive domestic study across seven categories of entertainment including console games, apps, books and music conducted by marketing firm GEM Partners (reported by Otaku Soken). Other game IPs that made it on to the list include Monster Strike (ranked 9th) Dragon Quest (10th) and Genshin Impact (11th).

The study is based on “reach points” – a unique indicator that represents the number of people who come into contact with content bearing the name of a work or brand per day, and is calculated using digital media such as apps, games, music, videos, and manga. The study was conducted each month on data from 100,000 Japanese residents aged 15-69. 

The results revealed that Pokémon had the biggest reach factor at 65,578 points. Interestingly, 80% of this reach (or 50,546 points) came from mobile app games, while 11,619 points came from console games and 2,728 from video content. 

The Pokémon Company recently marked its most profitable fiscal year to date, reporting $1.9 billion in revenue between March 2023 and February 2024, which was a 15% increase compared to the previous year (source: GameBiz). With the brand-new Pokémon Trading Card Game Pocket mobile app generating over $120 million in revenue in less than a month since its launch, the growth of the Pokémon brand shows no signs of slowing down.