Pokémon Sleep has over a million monthly users in Japan, doubling US figures 

Despite Japanese Pokémon Sleep players having less-than-stellar average sleep hours, Japan’s monthly active users (MAU) number over a million – almost double the number of users in the United States. According to data from Sensor Tower (as reported by Famitsu), 37% of the game’s downloads and 70% of Pokémon Sleep’s revenue came from Japan during the title’s first year of operation. 

Since its launch last July 2023, Pokémon Sleep has been making waves on the Japanese App Store and Google Play. It has constantly been at the top of the “Health and Fitness” category in terms of downloads and has maintained a strong lead ahead of its competitors. To put things into perspective, Pokémon Sleep’s 450,000 downloads are more than double those of Pokémon Go, the second-place app with just over 150,000 downloads. Pikmin Bloom, the third most downloaded app in the Health and Fitness category, follows closely behind Pokémon Go. 

A closer look at Sensor Tower’s data for Pokémon Sleep reveals that the largest age group for the game consists of ages 25-34 (42% of the player base), followed by the second group of ages 35-44 (26% of the player base). Combined, the two age groups account for almost 70% of Japan’s Pokémon Sleep monthly active users.  

Further analysis shows that the male-to-female ratio of these players is 6:4. With the age group data and gender data, we can surmise that Pokémon Sleep’s core audience is largely comprised of men and women who grew up with Pokémon and continue to play it well into adulthood. Many of these adults might not have the time to indulge in games as they once did (responsibilities and all that), but Pokémon Sleep provides that nice balance of interacting with Pokémon while still getting some much-needed sleep.