Nintendo Switch store blocks indie dev’s release over “in-game advertising” for including references to previous titles in series 

The developer of the 2000s anime inspired platformer series Kokoro Clover has been warned for "advertisting" their own games through parodic commercials.

Japanese indie developer Hikotel recently shared an update about the delayed Switch release of their new title Kokoro Clover Sun: Prehistoric Invaders. After a very prolonged review process, the developer has been notified of an issue blocking the game’s release on the Nintendo Switch store – it has been flagged as containing in-game advertising, which is against the platform’s rules. The unfortunate part is, Hikotel’s game is kind of being misunderstood here. 

Kokoro Clover Sun: Prehistoric Invaders

Kokoro Clover Sun: Prehistoric Invaders is a new entry to the existing Kokoro Clover series of story-driven 2D platformers. Inspired by 2000s Japanese kids’ TV anime and tokusatsu, these games feel like “playable anime,” with the latest title including an animated opening, ending and commercial breaks. Some of Hikotel’s parodic commercials in the game make nods to Kokoro Clover Season 1, the previous title in the series, but it seems the Nintendo Switch store has interpreted this as actual advertising. 

This did not seem to be a problem over on Steam (which also has strict rules against making players watch ads to continue playing), as Kokoro Clover Sun: Prehistoric Invaders launched without issues on the platform back on March 27. In their latest dev blog entry, Hikotel comments that the Switch store’s rules are stricter. “Apparently, even if it belongs to the same series, there are no rights issues, or it’s simply meant to resemble a commercial, it’s still not allowed. They’re very strict.” 

Kokoro Clover Sun: Prehistoric Invaders

As a result, Hikotel will have to alter Kokoro Clover Sun: Prehistoric Invaders for the Switch store, swapping out the “commercials” and other references to past titles in the series. The game will need to go through re-review, which has caused the developer to lose hope for a May release.  

Kokoro Clover Sun: Prehistoric Invaders is out now on Steam. The Nintendo Switch version is estimated to launch sometime mid-to-late June. 

Amber V
Amber V

Editor-in-Chief since October 2023.

She grew up playing Duke Nukem and Wolfenstein with her dad, and is now enamored with obscure Japanese video games and internet culture. Currently devoted to growing Automaton West to the size of its Japanese sister-site, while making sure to keep news concise and developer stories deep and stimulating.

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