Naoki Yoshida’s job title is absurdly long 

Square Enix’s Naoki Yoshida’s lengthy job title just got even longer, catching the attention of Japanese news site Game Watch, as well as FF14 blogger Umadori among others (Top image credit: Famitsu).  

Naoki Yoshida, nicknamed Yoshi-P, is best known for being the producer and director of the MMORPG Final Fantasy 14 and its expansions. On Square Enix’s English language corporate website, he is listed simply as “Vice President, Creative Business Unit III” (as of 2019). However, according to Game Watch, his full title in Japanese is even longer. This April it increased from an already impressive 102 characters to 105 characters (including spaces)- which feels like a lot in Japanese, as one character can sometimes be equivalent to one word. This increase was highlighted in the text and images below that were posted on Umadori: 

Former title: 株式会社スクウェア・エニックス取締役 兼 開発担当執行役員  兼 第三開発事業本部 事業本部長 ファイナルファンタジーXIVプロデューサー 兼 ディレクター 兼 ファイナルファンタジーXVIプロデューサー 
Translation: Director, Executive Officer in charge of Development at Square Enix, Vice President of Creative Business Unit III, Producer and Director Final Fantasy XIV and Producer of Final Fantasy XVI. 

New title: 株式会社スクウェア・エニックス取締役 兼 執行役員 兼 クリエイティブスタジオ3 スタジオヘッド 兼 ファイナルファンタジーXIVプロデューサー 兼 ディレクター 兼 ファイナルファンタジーXVIプロデューサー 
Translation: Director and Executive Officer of Square Enix, Studio Head of Creative Studio 3, Producer and Director of Final Fantasy XIV and Producer of Final Fantasy XVI 

*Please note that these translations are not equivalent to Square Enix’s official translated job titles. 

A shorter version of Yoshi-P’s revised job title (Director, Executive Officer, and Creative Studio 3 Studio Head) can be seen in action on the header for an interview with him on Square Enix’s recruitment page for upcoming university graduates.    

As a side note, Yoshi-P is getting attention on X today (May 1) as fans write messages wishing him happy birthday, in addition to commenting on his new job title. This is not the first and probably not the last time that the popular game creator has generated a buzz on Japanese social media, with X users scrutinizing his Rolex and other watches just last month.