Japanese game developer Colopl, home to former Shin Megami Tensei and Persona artist Kazuma Kaneko, recently revealed that about 80% of its staff uses generative AI in their work. As reported by Otaku Soken, this was revealed through an internal survey published by the company. Colopl is known for titles like Shironeko Project (White Cat Project), Isekai ∞ Isekai and Tsukuyomi: The Divine Hunter.
Based on responses from 357 of Colopl’s full-time employees, the survey showed a large spike in generative AI usage compared to last year. Interestingly, people in positions such as marketing and management were slightly more likely to use AI than engineers and designers. The minority, who do not use AI, cited “not feeling the need to use AI” and “feeling apprehensive about legal and ethical issues” as their main reasons.
On the other hand, among those who do use generative AI in their work, the most frequent uses were for “brainstorming,” “writing” and “assistance in coding.” Apparently, 40% of Colopl employees who use AI feel like they’ve managed to reduce work hours by 40% or more, while 20% reported reducing work hours by 60% or more.
Between partnering with Stable Diffusion and introducing AI-generated art into their games, Colopl has been openly embracing AI technology in recent years, both in administrative and in creative spheres. Some of these initiatives have backfired, such as when their deckbuilder game Tsukuyomi: The Divine Hunter output AI images resembling copyrighted characters. However, the company seems eager to continue to expand its use of AI – for example, it has announced plans to incorporate the ChatGPT API into its internal portal site.
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