JP AUTOMATON writer
A “weeping face” icon is spreading across Japanese Twitter due to one mobile game’s PR campaign
![](https://automaton-media.com/en/wp-content/uploads/2022/12/20221207-229699-header-768x421.jpg)
The icon of a mysterious weeping man's face that suddenly filled Twitter has become a hot topic in Japan. Many people are puzzled, but this is actually a "crying campaign" to celebrate the 5th anniversary of DeNA's smartphone RPG, Megido 72.