Stellar Blade studio Shift Up, which has focused primarily on development since becoming a publicly traded company in 2024, is taking steps towards strengthening its capabilities as a global, multiplatform publisher, according to South Korean outlet GameMeca.
The company has recently opened recruitment for several positions related to localization, marketing and PR, with the job listings stating “Shift Up is preparing for a new leap forward in the global market, beyond the worldwide success of Goddess of Victory: NIKKE and Stellar Blade. We aim to expand our self-publishing capabilities to support internally developed titles across consoles and PC.” A Shift Up representative told Game Meca that this move is meant to boost Shift Up’s means of supporting in-house titles for the long-term, in line with the studio’s recent global growth.
While Shift Up has previously self-published titles like Destiny Child (which ended services in September 2023), CEO Tae-hyung Kim suggested that the company would remain primarily focused on development after its listing, with self-publishing remaining a potential option for the long term. However, it seems the company is now taking definitive steps towards publishing its own games.
While Shift Up’s upcoming Project Spirits (previously Project Witches) will be published globally by Tencent label Level Infinite (as confirmed in November last year), it’s possible the company plans to self-publish some of its other future releases. Shift Up is currently developing a sequel to Stellar Blade, for which a publisher has not yet been announced.
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