“Atlus is one of our most successful acquisition deals to date” Sega Sammy reports strong sales of Metaphor: ReFantazio 

Sega Sammy Holdings, the parent company of Sega Corporation, recently held a shareholders’ Q&A session regarding its earnings for the second quarter of fiscal year 2025, giving some updates on its video game sector. 

When asked about the performance of its two recent big releases – Sonic X Shadow Generations and Metaphor: ReFantazio, the company reported that both games are performing well against sales targets, with the former expecting to see a further boost from the upcoming Sonic the Hedgehog 3 film, which hits theaters next month. 

Sega Sammy cites the high quality of both games as well as effective marketing strategies as the main contributors to the strong performance. Moreover, in a separate answer, the company goes on to call Atlus, the developer of Metaphor: ReFantazio and the Persona series, one of their “most successful M&A deals to date.” Sega won a bid to buy the Atlus brand and its bankrupt parent company Index Corporation back in September 2013, eyeing its high-value IPs such as Shin Megami Tensei and Persona. 

Commenting on the developers’ recent success, Sega Sammy said, “In the past, Atlus had limited resources and often narrowed down sales to specific countries, regions, and platforms, but by joining forces with Sega, they have gained the capability to expand their targets. We believe that the strong start of Metaphor: ReFantazio was made possible by the high quality of the product, as well as Sega’s publishing power that facilitated a simultaneous worldwide launch on multiple platforms.”