Japanese “Overwatch hostess club” banned as soon as it opened, likely for breaching Blizzard’s EULA
On July 3, the official Japanese X account for Overwatch 2 suddenly posted a “don’t use our game for unauthorized purposes” reminder. While Blizzard does not name a specific reason for this out-of-the-blue warning, the timing coincides with the suspension of “OW Kyabakura,” a self-proclaimed Overwatch hostess club.
OW Kyabakura is not a physical club, but an X account that appeared a few days ago, offering hostess club-inspired commercial services related to Overwatch 2. These included “playing flirty multiplayer,” “falling asleep together in voice chat” and being taught how to play by women for a fee. Potential customers were encouraged to reach out via DMs.
The over-the-top business idea, and the way it boldly ignored the existence of the terms-of-use, quickly made OW Kyabakura a trending topic on X, inspiring both memes and disdain. However, the fame was short-lived, as the Overwatch hostess club’s account got suspended almost as soon as word got out.
Although it is not mentioned explicitly, Blizzard’s warning to users to respect Overwatch 2’s End User License Agreement is likely related to OW Kyabakura and its disappearance. Aside from the fact that both events happened on July 3, the hostess club was openly in breach of the “Prohibited Commercial Uses” defined by the EULA.
Amber V
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I saw several write ups about the story but all of them keep saying that they were banned due to violating EA’s terms of service.
But how does Blizzard’s terms of service have anything to do with X/Twitter suspending them?
Why would they ban an account for violating Blizzard’s TOS, when X won’t ban people who post some pretty raucous images or and won’t ban ror almost anything…but a tos violation in a blizzard game? No there’s much more to this story than something so simple I think. Just seems out of place for X to enforce something so trivial in terms of eula violation on a third party game.
Blizzard not EA (correction to a other comment first paragraph)
The likeness and usage are all owned by Blizzard. They can go after them for that. The promotion of “flirty” matches and or unauthorized services should also fall under solicitation.
In order to get right of their site or whatever that takes sending a cease and desist but removing of their X style advertisements are easier and faster. It’s not fair use and all falls under copyright.
I’m not sure why you think they wouldn’t have power over this.