Nintendo DS software-like building in Japan has people getting nostalgic 

A shopping center recently captured the attention of Japanese social media users for its interesting outward appearance. In a post that has been viewed over 7 million times, a user pointed out how the building’s windows look just like Nintendo DS game cards, triggering an outpouring of nostalgia and creative comments. 

Post translation: This is the famous building that looks like DS software. 

The building in question is the shopping center Family Kashiwa, which is located in Kashiwa City, Chiba Prefecture. Built in 1973, it has houses various small shops and residential services. The shops that can be found inside are advertised in the windows, which posters on X think look like DS cards (although many replies questioned the original poster’s suggestion that the building is “famous”). 

Post translation: Wow! A building that looks like DS software!  
I want someone to make a miniature of this that you can put your DS carts in! 
Post translation: I want to try playing (Baskin Robbin’s) 31. 

More than a couple of commenters said that they would like to try playing the Baskin Robbins’ “DS card.” It is quite easy to imagine a casual game based on the colorful American ice cream chain, which is often referred to by its nickname “31” in Japan. Others went further, coming up with ideas for what kind of game each shop would be based on their logos. 

Post translation: Based on the feel of the “labels,” Seria would be a colorful puzzle game, WEGO would be an atmospheric puzzle game, ReRaKu would be an atmospheric RPG, Suzu no Ki would be a slice-of-life adventure game, Elle Seine would be an aesthetic Otome game, Ace Contact would be a (plane) dogfighting game. 

The logic behind some of their choices is interesting. The 100-yen shop (the Japanese equivalent of a dollar store) Seria becomes a “colorful puzzle game,” referencing the chain’s slogan “color the days.” Elle Seine, which is a beauty salon, is reimagined as an attractively presented dating game aimed at women. Contact lens shop Ace Contact is envisioned as an airplane “dogfighting game,” as a nod to Bandai Namco’s Ace Combat flight sim series. 

This is not the first time a building has piqued the interest of social media users due to its game-related appearance. Last year, the art director of the original Final Fantasy VII drew attention to the real-life Tokyo building that inspired the imposing Shinra HQ (Related article). 

Verity Townsend
Verity Townsend

Automaton West Editor and translator. She has a soft spot for old-school Sierra adventure games and Final Fantasy VIII (yes, 8!). Can often be found hunting down weird forgotten games and finding out everything about them. Frequently muses about characters and lines from Metal Gear Solid and Disco Elysium. Aims to keep Automaton fresh and interesting with a wide variety of articles.

Articles: 483

Leave a Reply

Your email address will not be published. Required fields are marked *

CAPTCHA