{"id":9412,"date":"2022-02-08T17:04:08","date_gmt":"2022-02-08T08:04:08","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=9412"},"modified":"2022-04-27T15:00:14","modified_gmt":"2022-04-27T06:00:14","slug":"20220208-9412","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20220208-9412\/","title":{"rendered":"Bandai Namco will invest $130 million to develop \u201ca metaverse for each IP\u201d"},"content":{"rendered":"\n

Written by. Ryuki Ishii based on the\u00a0original Japanese article<\/a>\u00a0(original article’s publication date: 2022-02-08 16:20 JST)<\/em><\/p>\n\n\n\n


Bandai Namco Holdings published<\/a> a three-year Mid-term plan for the Bandai Namco Group on February 8. In it, the company explained that the core of their new Mid-term plan will be the group\u2019s \u201cIP axis strategy,\u201d and as a part of the strategy, Bandai Namco will \u201cdevelop a metaverse for each IP as a new framework for connecting with fans.\u201d The explanation continues as follows:<\/p>\n\n\n\n

\u201cIn this IP Metaverse, we are anticipating virtual spaces that will enable customers to enjoy a wide range of entertainment on an IP axis, as well as frameworks that leverage Bandai Namco\u2019s distinctive strengths to fuse physical products and venues with digital elements. We are aiming for open frameworks that provide venues for connections with and among fans and business partners. Through the IP Metaverse, we will establish communities among Bandai Namco and fans, as well as among fans themselves. Through these communities and content, we will build deep, broad, multifaceted connections that continue for long periods of time, and we will focus on the quality of those connections. In this way, we will work to maximize IP value over the medium to long term. To advance development, we will collect IP information so that we can provide a variety of information to fans, develop content that leverages Bandai Namco\u2019s distinctive strengths by fusing physical and digital elements, and build communities that will be venues for connections with and among fans and business partners.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n


The IP axis strategy consists of IP x Fans (connecting with fans through IP), IP x Value (enhancing IP value), and IP x World (connecting the world through IP). The IP metaverse is part of the IP x Fans initiative.<\/p>\n\n\n\n

To accommodate their plan, Bandai Namco will implement a total of 40 billion yen (around $350 million) \u201cin strategic investment to accelerate evolution in the IP axis strategy\u201d over the next three years. 15 billion yen (around $130 million) out of the 40 billion yen investment will go towards establishing the IP metaverse and development of content, and the other 25 billion yen towards \u201cNew IP creation, Groupwide IP projects, open innovation, etc.\u201d
<\/p>\n\n\n\n

\"\"
New Gundam Breaker<\/em><\/figcaption><\/figure>\n\n\n\n


The concept of a metaverse has existed for a long time, but it has been gaining momentum in recent years. Many tech companies including Meta (formerly known as Facebook) are now actively trying to get into the market to seek new business opportunities. And now we know that Bandai Namco is chasing the metaverse as well.<\/p>\n\n\n\n

Bandai Namco\u2019s IP list includes The Idolmaster<\/em>, Tekken<\/em>, Tales of<\/em>, Mobile Suit Gundam<\/em>, and more. The company will likely utilize these IPs to develop metaverses.<\/p>\n\n\n\n

Furthermore, it looks like the new corporate logo, which was first announced <\/a>in October of 2021, has changed a bit. To be more specific, the color of the speech bubble motif surrounding the company name has changed from magenta to red.<\/p>\n\n\n\n

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October 2021<\/figcaption><\/figure>\n\n\n\n
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February 2022<\/figcaption><\/figure>\n\n\n\n


Back in October, the company explained that \u201cThe magenta used as the motif color not only represents diversity, but also creates a bright and fun impression and is easy to reproduce.\u201d Apparently, they\u2019ve reconsidered their choice and provided the following reasoning behind the new color:<\/p>\n\n\n\n

\u201cFor the motif color, we sent questionnaires to employees around the world to gather their thoughts about words that express images associated with the aims of the Group. From among the words that were frequently mentioned, we selected candidate colors through scientific methods linking words with colors. From among these candidates, we selected a bright red color that creates an impression that is enthusiastic, fun, active, and bold.\u201d<\/p>\n\n\n\n

The speech bubble motif is being used to express \u201cthe potential of the brand to connect with people around the world through dreams, fun and inspiration and inspire them with amazing ideas. The speech bubble also represents Japan\u2019s manga culture.\u201d<\/p>\n\n\n\n

The new corporate logo will be introduced in April of 2022, which will coincide with the start of the new Mid-term Plan mentioned above.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bandai Namco will invest $130 million to develop \u201ca metaverse for each IP.\u201d The company also announced that the color of the new corporate logo has changed.<\/p>\n","protected":false},"author":2,"featured_media":9422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-9412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"\nBandai Namco will invest $130 million to develop \u201ca metaverse for each IP\u201d - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Bandai Namco will invest $130 million to develop \u201ca metaverse for each IP.\u201d The company also announced that the color of the new corporate logo has changed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/20220208-9412\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bandai Namco will invest $130 million to develop \u201ca metaverse for each IP\u201d - 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