{"id":9131,"date":"2022-01-31T17:39:16","date_gmt":"2022-01-31T08:39:16","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=9131"},"modified":"2022-01-31T17:39:17","modified_gmt":"2022-01-31T08:39:17","slug":"20220131-9131","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20220131-9131\/","title":{"rendered":"Sega arcade owner GiGO acquires yet another competitor Takarajima"},"content":{"rendered":"\n<p><em>Written by. Ryuki Ishii based on the\u00a0<a href=\"https:\/\/automaton-media.com\/articles\/newsjp\/20220131-190544\/\" target=\"_blank\" rel=\"noreferrer noopener\">original Japanese article<\/a>\u00a0(original article&#8217;s publication date: 2022-01-31 16:13<\/em> <em>JST)<\/em><\/p>\n\n\n\n<p><br>GENDA GiGO Entertainment (formerly GENDA SEGA Entertainment) <a href=\"https:\/\/www.gendasega.jp\/Portals\/0\/pdf\/archive\/%E3%80%90GSE%E3%83%AA%E3%83%AA%E3%83%BC%E3%82%B9%E3%80%91%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E5%AE%9D%E5%B3%B6%E6%A0%AA%E5%BC%8F%E5%8F%96%E5%BE%97%E3%81%AE%E3%81%8A%E7%9F%A5%E3%82%89%E3%81%9B.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">announced<\/a> on January 31 (JST) that the company has acquired all shares of Takarajima, a company known for operating amusement venues and theme parks in Japan, making it a subsidiary.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u3010\u30cb\u30e5\u30fc\u30b9\u30ea\u30ea\u30fc\u30b9\u3011<br>\u682a\u5f0f\u4f1a\u793e\u5b9d\u5cf6\u306e\u682a\u5f0f\u53d6\u5f97\u306e\u304a\u77e5\u3089\u305b<a href=\"https:\/\/t.co\/zy2OVeFsn5\">https:\/\/t.co\/zy2OVeFsn5<\/a><\/p>&mdash; \u682a\u5f0f\u4f1a\u793eGENDA\u3010\u516c\u5f0f\u3011 (@GENDA_jp) <a href=\"https:\/\/twitter.com\/GENDA_jp\/status\/1487973052839174147?ref_src=twsrc%5Etfw\">January 31, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>GENDA GiGO Entertainment acquired a majority stake (85.1%) in Sega Entertainment in 2020 and operates amusement venues in Japan under the Sega brand. The company recently made headlines by acquiring the remaining 14.9% shares from Sega and making GENDA GiGO a 100% subsidiary of GENDA on January 28. GENDA GiGO simultaneously announced its plan to rename all domestic amusement venues under the Sega brand to GiGO (<a href=\"https:\/\/automaton-media.com\/en\/news\/20220128-9038\/\" target=\"_blank\" rel=\"noreferrer noopener\">related article<\/a>), meaning Sega has officially left the arcade business.<\/p>\n\n\n\n<p>Now GiGO\u2019s buying spree continues with the acquisition of Takarajima. GENDA GiGO is currently the third-largest operator of amusement facilities in Japan, thanks to the ownership of venues under the Sega brand. The company currently owns around 200 arcades and amusement venues in total, and the latest acquisition adds 24 more to the lineup.<\/p>\n\n\n\n<p>Takarajima\u2019s business scale is relatively small, with yearly net sales of around 2.3 billion yen (around $20 million), which is less than a tenth of GiGO\u2019s. However, Takarajima\u2019s venues will allow GiGO to expand its business to locations where GiGO hasn\u2019t set up shop yet, notably in Hokkaido. Nao Kataoka, chairman of GENDA, <a href=\"https:\/\/twitter.com\/GENDA_Kataoka\/status\/1487964175335047169\" target=\"_blank\" rel=\"noreferrer noopener\">commented<\/a> that this acquisition allows them to combine the knowledge of both companies and provide more entertaining experiences to more areas than before.<\/p>\n\n\n\n<p>Sega decided to let go of its arcade business in 2020 due to a profit loss caused by the COVID-19 situation. Still, GENDA GiGO Entertainment seems to be doing well with expected profits in its most recent quarter ending January 31 to be the highest in GENDA GiGO\u2019s history. The company\u2019s confidence shows with the acquisition of Takarajima as well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sega arcade owner GENDA GiGO acquires yet another competitor Takarajima. GENDA GiGO recently made headlines by announcing its plan to rename all domestic amusement venues under the Sega brand to GiGO<\/p>\n","protected":false},"author":15,"featured_media":9133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-9131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sega arcade owner GiGO acquires yet another competitor Takarajima - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Sega arcade owner GENDA GiGO acquires yet another competitor Takarajima. 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