{"id":9038,"date":"2022-01-28T11:54:02","date_gmt":"2022-01-28T02:54:02","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=9038"},"modified":"2022-01-28T13:25:23","modified_gmt":"2022-01-28T04:25:23","slug":"20220128-9038","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20220128-9038\/","title":{"rendered":"Sega arcade venues will be renamed to GiGO following GENDA\u2019s share acquisition"},"content":{"rendered":"\n<p><em>Written by. Ryuki Ishii based on the\u00a0<a href=\"https:\/\/automaton-media.com\/articles\/newsjp\/20220128-190323\/\" target=\"_blank\" rel=\"noreferrer noopener\">original Japanese article\u00a0<\/a>(original article&#8217;s publication date: 2022-01-28 11:56 JST)<\/em><\/p>\n\n\n\n<p><br><br>GENDA SEGA Entertainment, the current owner of Sega\u2019s arcades and amusement venues in Japan, <a href=\"https:\/\/www.gendasega.jp\/Portals\/0\/pdf\/archive\/%E3%80%90GSE%E3%83%AA%E3%83%AA%E3%83%BC%E3%82%B9%E3%80%91%E6%A0%AA%E5%BC%8F%E5%8F%96%E5%BE%97%E3%81%8A%E3%82%88%E3%81%B3%E7%A4%BE%E5%90%8D%E5%A4%89%E6%9B%B4%E3%81%AE%E3%81%8A%E7%9F%A5%E3%82%89%E3%81%9B.pdf?TabModule436=0\" target=\"_blank\" rel=\"noreferrer noopener\">announced <\/a>on January 28 that the company name has changed to GENDA GiGO Entertainment. The parent company GENDA previously held 85.1% of GENDA GiGO\u2019s shares following the acquisition of Sega Entertainment in 2020. GENDA acquired the remaining 14.9% from Sega on January 28.<\/p>\n\n\n\n<p>GENDA currently owns amusement venues in Japan under the Sega brand and has decided to <a href=\"https:\/\/www.gendasega.jp\/Portals\/0\/pdf\/archive\/%E3%80%90GSE%E3%83%AA%E3%83%AA%E3%83%BC%E3%82%B9%E3%80%91%E5%BA%97%E8%88%97%E5%B1%8B%E5%8F%B7%E5%A4%89%E6%9B%B4%E3%81%AE%E3%81%8A%E7%9F%A5%E3%82%89%E3%81%9B.pdf?TabModule436=0\" target=\"_blank\" rel=\"noreferrer noopener\">change the brand\u2019s name<\/a> to GiGO. The name of the venues will be renewed starting March 2022, although it\u2019s expected to take around a year and a half to complete the transition across all locations. Venues owned by GENDA GiGO include Sega arcades, Sega World, Club Sega, and Sega Collaboration Cafe. The word GiGO stands for \u201cGet into the Gaming Oasis\u201d and it was previously used in some of the Sega arcades such as Sega Ikebukuro GiGO, which closed last year.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u5168\u56fd\u306eSEGA\u306e\u304a\u5e97\u306e\u5c4b\u53f7\u3092GiGO\u306b\u5207\u308a\u66ff\u3048\u3066\u3044\u304d\u307e\u3059\u3002SEGA\u306e56\u5e74\u306e\u6b74\u53f2\u3078\u306e\u611f\u8b1d\u3068\u3001\u30ea\u30a2\u30eb\u306a\u30a8\u30f3\u30bf\u30e1\u3067\u4eba\u3005\u306e\u6e07\u671b\u3092\u7652\u3059\u30aa\u30a2\u30b7\u30b9\u306b\u306a\u308b\u3068\u3044\u3046\u601d\u3044\u3092\u8fbc\u3081\u307e\u3057\u305f\u3002\u30b2\u30fc\u30e0\u306e\u30aa\u30a2\u30b7\u30b9\u306b\u98db\u3073\u8fbc\u3081\uff01Get into the Gaming Oasis \u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066GiGO\u3067\u3059\u3002<br>\u307e\u305a\u306f\u6c60\u888b\u3001\u79cb\u8449\u539f\u3001\u65b0\u5bbf\u304b\u3089\u3002\u305d\u3057\u3066\u5168\u56fd\u3078\u3002 <a href=\"https:\/\/t.co\/bAMbdIXEkk\">pic.twitter.com\/bAMbdIXEkk<\/a><\/p>&mdash; \u7247\u5ca1 \u5c1a \/ GENDA\u4f1a\u9577 (@GENDA_Kataoka) <a href=\"https:\/\/twitter.com\/GENDA_Kataoka\/status\/1486865882840465408?ref_src=twsrc%5Etfw\">January 28, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>GENDA is an entertainment company established in 2018 that mainly deals in the arcade machine rental business and prize machine operations. The company got into amusement arcade operations after acquiring a majority stake in Sega Entertainment in 2020. Sega Entertainment was renamed GENDA SEGA Entertainment at the same time. Now GENDA owns 100% of GENDA GiGO\u2019s shares and plans to make a fresh start under the new brand name while providing an oasis that will satisfy the needs of people craving on-site entertainment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sega arcade venues will be renamed to GiGO in Japan following GENDA\u2019s share acquisition. GiGO stands for \u201cGet into the Gaming Oasis.\u201d<\/p>\n","protected":false},"author":3,"featured_media":9040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-9038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sega arcade venues will be renamed to GiGO following GENDA\u2019s share acquisition - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Sega arcade venues will be renamed to GiGO in Japan following GENDA\u2019s share acquisition. 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