{"id":8711,"date":"2022-01-21T14:42:16","date_gmt":"2022-01-21T05:42:16","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=8711"},"modified":"2022-01-21T14:42:17","modified_gmt":"2022-01-21T05:42:17","slug":"20220121-8711","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20220121-8711\/","title":{"rendered":"Touhou Project\u2019s Reimu Hakurei heard speaking in Japanese convenience stores surprising fans"},"content":{"rendered":"\n<p><em>Written by. Nick Mosier based on the\u00a0<a href=\"https:\/\/automaton-media.com\/articles\/newsjp\/20220120-189331\/\" target=\"_blank\" rel=\"noreferrer noopener\">original Japanese article<\/a>\u00a0(original article&#8217;s publication date: 2022-01-20 19:03<\/em> <em>JST)<\/em><\/p>\n\n\n\n<p><br>Social media in Japan was temporarily buzzing about Reimu Hakurei, the protagonist of the <em><strong>Touhou Project<\/strong><\/em>. Many Twitter users could be seen posting about an announcement that\u2019s been playing in Japan\u2019s convenience stores where a woman speaks and introduces herself as Reimu Hakurei.<\/p>\n\n\n\n<p>Reimu Hakurei is a character that has appeared in nearly all titles of the shoot \u2018em up series <em>Touhou Project<\/em>. However, series creator ZUN intentionally took a stance to not include voices for the game\u2019s characters, and official titles in the series developed by ZUN have not had them. Because of this, hearing an announcement in a convenience store where someone introduces herself as Reimu Hakurei has surprised some fans.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"522\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-001-696x522-1.jpg\" alt=\"\" class=\"wp-image-8714\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-001-696x522-1.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-001-696x522-1-600x450.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-001-696x522-1-380x285.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-001-696x522-1-150x113.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-001-696x522-1-300x225.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-001-696x522-1-560x420.jpg 560w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-001-696x522-1-80x60.jpg 80w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-001-696x522-1-265x198.jpg 265w\" \/><\/figure>\n\n\n\n<p><br>The announcement is part of a campaign from the Lawson convenience store chain in Japan that began on January 18. The campaign is part of a collaboration with the game <em>Touhou Danmaku Kagura<\/em>, an officially licensed derivative work in the <em>Touhou Project<\/em> series. The title is a rhythm action game featuring many characters from the series, most of which have voices in the game.<\/p>\n\n\n\n<p>The announcement that\u2019s playing in these Lawson stores is to notify customers about the collaboration with <em>Touhou Danmaku Kagura<\/em>, and the voice actor featured is the same person from the game, Kaede Yuasa.<\/p>\n\n\n\n<p>The posts by confused fans on Twitter are likely from fans of the series that weren\u2019t aware of <em>Touhou Danmaku Kagura<\/em>. They seem to think the voice is off-putting, as some have said the voice is different than they imagined or that Reimu isn\u2019t actually that friendly. Some people ridiculed it further by saying, \u201cit\u2019s the voice of a woman who thinks she\u2019s Reimu Hakurei.\u201d<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u672c\u65e5\u3088\u308a\u300e\u6771\u65b9\u30c0\u30f3\u30de\u30af\u30ab\u30b0\u30e9\u300f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u30b9\u30bf\u30fc\u30c8\u3057\u307e\u3059(^^)<a href=\"https:\/\/twitter.com\/hashtag\/%E3%83%AD%E3%83%BC%E3%82%BD%E3%83%B3?src=hash&amp;ref_src=twsrc%5Etfw\">#\u30ed\u30fc\u30bd\u30f3<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/%E3%83%80%E3%83%B3%E3%82%AB%E3%82%B0?src=hash&amp;ref_src=twsrc%5Etfw\">#\u30c0\u30f3\u30ab\u30b0<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/%E3%83%AD%E3%83%BC%E3%82%BD%E3%83%B3%E3%83%80%E3%83%B3%E3%82%AB%E3%82%B0?src=hash&amp;ref_src=twsrc%5Etfw\">#\u30ed\u30fc\u30bd\u30f3\u30c0\u30f3\u30ab\u30b0<\/a> <a href=\"https:\/\/t.co\/VOIMccQ2FN\">https:\/\/t.co\/VOIMccQ2FN<\/a> <a href=\"https:\/\/t.co\/JBumdu3O2O\">pic.twitter.com\/JBumdu3O2O<\/a><\/p>&mdash; \u30ed\u30fc\u30bd\u30f3 (@akiko_lawson) <a href=\"https:\/\/twitter.com\/akiko_lawson\/status\/1483200005360046081?ref_src=twsrc%5Etfw\">January 17, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption><font size=\"2\">\u201cThe Touhou Danmaku Kagura campaign starts today!\u201d<\/font><\/figcaption><\/figure>\n\n\n\n<p><br>Derivative works based on the <em>Touhou Project<\/em> having voice acting isn\u2019t rare, though. But until the 2010\u2019s, voice acting in these derivative works was mostly done by amateurs. One special case where professionals were used was in the doujin\/hobbyist anime <em>Musou Kakyou: A Summer Day\u2019s Dream<\/em>. While it was praised for its quality, some fans were concerned and upset that it might be mistaken for an official work and not a doujin project.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u5922\u60f3\u590f\u90f74\u30fb\u516c\u5f0f \u5ba3\u4f1dPV (\u8403\u9999 version)\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/DmG-MZNBzBw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>*Promotional video for the latest <em>A Summer Day\u2019s Dream<\/em> from 2021<\/figcaption><\/figure>\n\n\n\n<p><br>While using professional voice actors was unusual for derivative works of the <em>Touhou Project<\/em> in the 2000\u2019s, things have been changing in recent years. This is likely due to the appearance of officially licensed derivative works in the series. In 2014, Sony Computer Entertainment Japan Asia announced the \u201cZUNxPlayStation Project.\u201d The project aimed to make playing derivative <em>Touhou Project<\/em> games available on the PlayStation platform. The project was later changed to \u201cPlay Doujin!\u201d and expanded the range of genres to include more doujin games.<\/p>\n\n\n\n<p>Up until that point, ZUN had forbidden derivative works from being sold on consoles. But with Sony\u2019s project being approved by ZUN, it was now possible. Example releases include <em>Fushigi no Gensoukyou &#8211; THE TOWER OF DESIRE \u2013 <\/em>and <em>Gensou no Rinbu<\/em>.<\/p>\n\n\n\n<p>As a result, some of these <em>Touhou Project<\/em> derivative works were released not as fan games, but as indie games. Japanese game publisher Phoenixx released titles like <em>Gensou Skydrift<\/em>, and Active Gaming Media, the owner of this website, released titles like <em>Touhou Luna Nights<\/em> and <em>Gensokyo Night Festival <\/em>under the indie game brand PLAYISM.<\/p>\n\n\n\n<p>And in recent years, not only doujin groups, but game development studios have been making officially licensed derivative works based on the <em>Touhou Project<\/em>. In 2019, Quatro A, a subsidiary of Aniplex, released <em>Touhou Cannonball<\/em>, and 2020 saw the releases of <em>Touhou LostWord<\/em> from Good Smile Company and <em>Touhou Spell Bubble<\/em> from Taito. 2021 then brought the release of <em>Touhou Danmaku Kagura<\/em> from DeNA.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-002.jpg\" alt=\"\" class=\"wp-image-8713\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-002.jpg 1200w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-002-600x338.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-002-380x214.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-002-768x432.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-002-150x84.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-002-300x169.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-002-696x392.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-002-1068x601.jpg 1068w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-002-747x420.jpg 747w\" \/><figcaption>Nintendo Switch <em>Touhou Spell Bubble<\/em><\/figcaption><\/figure>\n\n\n\n<p><br>And with companies that have some financial firepower behind them getting their hands on the <em>Touhou Project<\/em>, the use of professional voice actors has been increasing. Plus, the <em>Touhou Project<\/em> has been able to reach more mainstream audiences since coming to consoles. Because of all these gradual changes, we can now hear Reimu\u2019s voice playing over the speakers at the convenience store.<\/p>\n\n\n\n<p>With that being said, there are likely a number of longtime fans that weren\u2019t aware of more recent changes that have come to the series. And it\u2019s those fans that are likely surprised when they hear a Touhou character\u2019s voice while doing some quick shopping.<\/p>\n\n\n\n<p><em>Touhou Project<\/em> characters leave different impressions on different people. For that reason, some fans are opposed to the idea of a specific voice for a specific character. <em>Touhou LostWord<\/em> intentionally tried to avoid concretely establishing the image of characters by providing three different types of voices for each one. It also looks like some fans are interpreting the voice heard in Lawson stores as, \u201cwell that\u2019s just the Reimu of <em>Touhou Danmaku Kagura<\/em>.\u201d<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1459\" height=\"675\" sizes=\"auto, (max-width: 1459px) 100vw, 1459px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-header.jpg\" alt=\"\" class=\"wp-image-8715\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-header.jpg 1459w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-header-600x278.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-header-380x176.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-header-768x355.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-header-150x69.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-header-300x139.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-header-696x322.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-header-1068x494.jpg 1068w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2022\/01\/20220120-189331-header-908x420.jpg 908w\" \/><\/figure>\n\n\n\n<p><br>This incident has brought attention to something called \u201cYukkuri\u201d as well. \u201cYukkuri\u201d is something of a meme where illustrations were made from ASCII art of Reimu and Marisa on Japanese message boards and combined with SofTalk synthesized voices. See the video below for an example.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u3010\u3086\u3063\u304f\u308a\u89e3\u8aac\u3011\u771f\u76f8\u89e3\u660e\uff01\u3086\u3063\u304f\u308a\u306e\u6b74\u53f2\u3068\u8457\u4f5c\u6a29\u306e\u771f\u5b9f\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/yib_KiAoXVM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><br>These kinds of \u201cyukkuri videos\u201d are famous in Japan and many people who aren\u2019t even aware of the <em>Touhou Project<\/em> have seen a yukkuri video. Because of that, there are people that think Reimu\u2019s voice is actually a Softalk synthesized voice and posted to Twitter in confusion when they heard Reimu performed by a human. If one thing is for sure, this instance has shown just how far Reimu and the <em>Touhou Project<\/em> have become ingrained in internet culture.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Touhou Project\u2019s Reimu Hakurei heard speaking in Japanese convenience stores to the surprise of fans.<\/p>\n","protected":false},"author":4,"featured_media":8715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-8711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Touhou Project\u2019s Reimu Hakurei heard speaking in Japanese convenience stores surprising fans - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"The Touhou Project\u2019s Reimu Hakurei heard speaking in Japanese convenience stores to the surprise of fans. 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It's part of a campaign from the Lawson convenience store chain in Japan that began on January 18.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/automaton-media.com\/en\/news\/20220121-8711\/","og_locale":"en_US","og_type":"article","og_title":"Touhou Project\u2019s Reimu Hakurei heard speaking in Japanese convenience stores surprising fans - AUTOMATON WEST","og_description":"The Touhou Project\u2019s Reimu Hakurei heard speaking in Japanese convenience stores to the surprise of fans. 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