{"id":75155,"date":"2026-11-12T17:50:27","date_gmt":"2026-11-12T08:50:27","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=75155"},"modified":"2026-11-12T17:50:58","modified_gmt":"2026-11-12T08:50:58","slug":"developer-of-poignant-post-cozy-game-danchi-days-reveals-sales-reached-just-a-third-of-expectations-offers-candid-analysis-on-missteps-in-wishlist-conversion-and-marketing","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/game-development\/developer-of-poignant-post-cozy-game-danchi-days-reveals-sales-reached-just-a-third-of-expectations-offers-candid-analysis-on-missteps-in-wishlist-conversion-and-marketing\/","title":{"rendered":"Developer of poignant \u201cpost-cozy\u201d game Danchi Days reveals sales reached just a third of expectations, offers candid analysis on missteps in Wishlist conversion and marketing\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Following the release of <strong>Danchi Days<\/strong> on October 29 on <a href=\"https:\/\/store.steampowered.com\/app\/3107530\/Danchi_Days\/\" target=\"_blank\" rel=\"noopener\">Steam<\/a>, developer Melos Han-Tani <a href=\"https:\/\/buttondown.com\/melodicambient\/archive\/wishlist-woes-and-post-cozy-problems-danchi-days\/\" target=\"_blank\" rel=\"noreferrer noopener\">revealed<\/a> that the game\u2019s first-week sales had reached only about a third of expectations.\u00a0Taking into account projected sales and overall costs, he predicts that the game will have a difficult time making back its development budget of roughly $200k USD. Han-Tani has shared various statistics and his analysis of what went wrong, in hopes that the insights may be useful to fellow developers.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Danchi Days \u30ea\u30ea\u30fc\u30b9\u65e5\u767a\u8868\u30c8\u30ec\u30fc\u30e9\u30fc (10\u670830\u65e5\u30ea\u30ea\u30fc\u30b9)\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/e0ShYbce5yE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Danchi Days is a five-chapter retro-style adventure game that puts you in the shoes of Hoshino, a young elementary school student. She lives with her father and grandmother who has dementia in a housing complex with a rapidly aging population. After learning that her grandma once played a leading role in organizing the complex\u2019s annual summer festival, Hoshino decides to bring the event back. With just 10 days to go before the deadline, she sets out alongside her kappa companion to make the festival happen. The game combines a bright, cheerful atmosphere with heavier themes such as aging and dementia. Since its Steam launch, the title has earned a \u201cVery Positive\u201d rating on Steam.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Han-Tani attributed the underwhelming sales results to several factors, including a low Steam Wishlist-to-purchase conversion rate of 2.2%. While Danchi Days had accumulated 55,000 Wishlists by the time it launched, roughly 1,500 copies were sold in the first week \u2013 3,500 copies lower than the developer had expected.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on how things are looking right now, he expects the game to sell 5,000 copies in its first year (the expected number for first week sales) and around 10,000 copies over the next three years. While popular streamers, discounts, and the planned Nintendo Switch and PlayStation console ports could potentially boost sales, Han-Tani doesn\u2019t expect Danchi Days to exceed the new sales projections. Thankfully, Analgesic Productions isn\u2019t in danger of shutting down, thanks to the successful release of the studio\u2019s last game, Angeline Era.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As mentioned, Danchi Days\u2019 first-week Wishlist-to-purchase conversion rate was just 2.2%, whereas the developer had been expecting around 6\u20137%, based on their experience with Angeline Era\u2019s launch. An analysis of Steam\u2019s Wishlist data revealed that users who added the game shortly after its store page went live (likely fans of the dev\u2019s previous works) were much more likely to buy it (7.4%), while those who discovered it through later marketing efforts, particularly showcases and ads, converted at much lower rates. Since a large proportion of Danchi Days&#8217; Wishlists came from showcase exposure, this contributed to the developer mistakenly overestimating sales projections.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1627\" height=\"910\" sizes=\"auto, (max-width: 1627px) 100vw, 1627px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/11\/20261109-478299-001.jpg\" alt=\"\" class=\"wp-image-75157\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/11\/20261109-478299-001.jpg 1627w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/11\/20261109-478299-001-380x213.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/11\/20261109-478299-001-767x429.jpg 767w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/11\/20261109-478299-001-1536x859.jpg 1536w\" \/><\/figure>\n\n\n\n<h2 id=\"danchi-days-s-post-cozy-genre-might-have-thrown-off-cozy-fans\" class=\"wp-block-heading\">Danchi Days&#8217;s &#8220;post-cozy&#8221; genre might have thrown off cozy fans\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Han-Tani added that another reason for the weaker-than-expected performance could a mismatch between players&#8217; expectations of a \u201ccozy game\u201d and the actual genre of Danchi Days.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He categorized Danchi Days as a \u201cpost-cozy\u201d game, featuring elements of RPG cutscenes with no battles or numbers, a focus on reading similar to visual novels, exploration similar to 2D adventure games without the combat, fake OS interfaces, and a point-and-click narrative design. More importantly, Danchi Days has an aesthetic similar to cozy games but does not offer the typical gameplay associated with the genre, such as quest logs, money, farming, or business mechanics. .&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result of these disconnects, he believes that some fans put the game to the side in their Steam Wishlist, thinking \u201cI&#8217;m not totally sure what this is, but I&#8217;ll keep an eye on it because I like the vibe.\u201d The narrative\u2019s darker themes, which include dementia, might have also made the game harder to sell, as they present another element that strays from cozy game conventions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking back, Han-Tani thinks that he put too much stock in Steam Wishlist numbers. While Danchi Days\u2019 demo was streamed by many people, it never got huge \u201cblow-up\u201d moments on social media that would catapult it into the spotlight. The game\u2019s organic Steam Follower growth was also slow, underperforming Angeline Era (which launched with fewer Steam Wishlists). He added that he \u201coverestimated how much interest there would be in a game that adopts the visual style and narrative tone of cozy games without including many of the genre&#8217;s standard elements.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1623\" height=\"913\" sizes=\"auto, (max-width: 1623px) 100vw, 1623px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/11\/20261109-478299-002.jpg\" alt=\"\" class=\"wp-image-75158\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/11\/20261109-478299-002.jpg 1623w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/11\/20261109-478299-002-380x214.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/11\/20261109-478299-002-768x432.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/11\/20261109-478299-002-1536x864.jpg 1536w\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Despite his findings, Han-Tani doesn\u2019t regret Danchi Days\u2019 art style, genre, or narrative direction. In fact, he thinks of it as a blow to storytelling and games in general if creators can\u2019t use certain aesthetics to tell stories that are outside established genres.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moving forward, the developer plans to shift toward marketing angles that emphasize more of Danchi Days\u2019 mechanics so viewers can get a better idea of what type of game it is. Two examples he gave would be to focus on the quest design and how talking to neighbors plays into the core mechanics. While changing Danchi Days\u2019 art style, genre, and narrative could help improve its sales, Han-Tani says this would ultimately make it a different game than what he envisioned.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Danchi Days is available for Windows and macOS (<a href=\"https:\/\/store.steampowered.com\/app\/3107530\/Danchi_Days\/\" target=\"_blank\" rel=\"noopener\">Steam<\/a>), with Nintendo Switch and PlayStation ports planned. A <a href=\"https:\/\/store.steampowered.com\/app\/3312850\/Danchi_Days_Demo\/\" target=\"_blank\" rel=\"noopener\">free demo<\/a> is also available.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related:\u00a0<a href=\"https:\/\/automaton-media.com\/en\/news\/steam-wishlist-to-sales-study-shows-how-genre-release-timing-and-reviews-affect-success-nsfw-games-show-unusually-high-conversion-rate\/\" target=\"_blank\" rel=\"noopener\">Steam Wishlist-to-sales study shows how genre, release timing and reviews affect success. NSFW games show unusually high conversion rate<\/a>\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Developer Melos Han-Tani explains what led them to overestimate how many of Danchi Day&#8217;s Wishlists would translate to sales.<\/p>\n","protected":false},"author":67,"featured_media":75156,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[{"did":"did:plc:uzrrhkfyjrfdsynj2voztcf2","date":"2026-11-12T08:50:37+00:00","uri":"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3n243nw6x5q2b","response":"{\"uri\":\"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3n243nw6x5q2b\",\"cid\":\"bafyreibjb64y23fg5a7svzlcs3lrgg3lmmkomp7ipv6jjeev2rzbg6iyja\",\"commit\":{\"cid\":\"bafyreie7cgph2ls7lwkcd2i6mq4n2syoqjzd3it67jz6plvyyiprzxcrl4\",\"rev\":\"3n243nw75yi2b\"},\"validationStatus\":\"valid\"}"}],"autoblue_post_url":"","autoblue_publish_document":false,"footnotes":""},"categories":[64,62],"tags":[18],"class_list":["post-75155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game-development","category-indie-games","tag-global-news"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Developer of poignant \u201cpost-cozy\u201d game Danchi Days reveals sales reached just a third of expectations, offers candid analysis on missteps in Wishlist conversion and marketing\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/game-development\/developer-of-poignant-post-cozy-game-danchi-days-reveals-sales-reached-just-a-third-of-expectations-offers-candid-analysis-on-missteps-in-wishlist-conversion-and-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Developer of poignant \u201cpost-cozy\u201d game Danchi Days reveals sales reached just a third of expectations, offers candid analysis on missteps in Wishlist conversion and marketing\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Developer Melos Han-Tani explains what led them to overestimate how many of Danchi Day&#039;s Wishlists would translate to sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/game-development\/developer-of-poignant-post-cozy-game-danchi-days-reveals-sales-reached-just-a-third-of-expectations-offers-candid-analysis-on-missteps-in-wishlist-conversion-and-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-12T08:50:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-12T08:50:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/11\/20261109-478299-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos &quot;Zoto&quot; Zotomayor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos &quot;Zoto&quot; Zotomayor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Developer of poignant \u201cpost-cozy\u201d game Danchi Days reveals sales reached just a third of expectations, offers candid analysis on missteps in Wishlist conversion and marketing\u00a0 - 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Zoto has been playing video games for 30+ years now but has only recently come to grips with PC gaming. 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