{"id":74951,"date":"2026-11-09T12:17:14","date_gmt":"2026-11-09T03:17:14","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=74951"},"modified":"2026-11-09T12:17:16","modified_gmt":"2026-11-09T03:17:16","slug":"masahiro-sakurai-doesnt-use-ai-for-his-games-but-believes-that-avoiding-it-entirely-could-cause-devs-to-fall-behind-in-the-far-too-demanding-industry-climate","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/masahiro-sakurai-doesnt-use-ai-for-his-games-but-believes-that-avoiding-it-entirely-could-cause-devs-to-fall-behind-in-the-far-too-demanding-industry-climate\/","title":{"rendered":"Masahiro Sakurai doesn\u2019t use AI for his games, but believes that avoiding it entirely could cause devs to fall behind in the \u201cfar-too-demanding\u201d industry climate"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In celebration of its 40<sup>th<\/sup> anniversary, Japanese game magazine Famitsu hosted a commemorative festival, aptly titled <strong>Famitsu 40<sup>th<\/sup> Anniversary Festival<\/strong>, on November 7 in Akihabara, Tokyo. Visitors of the festival had the opportunity to view panel discussions and lectures by various key figures in the industry, including <strong>Kirby<\/strong> and <strong>Super Smash Bros.<\/strong> series creator Masahiro Sakurai. A portion of the festival was livestreamed on Famitsu\u2019s official YouTube channel.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u3010\u751f\u914d\u4fe1\u3011\u30d5\u30a1\u30df\u901a40\u5468\u5e74\u30d5\u30a7\u30b9\uff5c\u9752\u6728\u7460\u7483\u5b50\uff0f\u4eca\u4e95\u9ebb\u7f8e\uff0f\u7dd2\u65b9\u6075\u7f8e\u30fb\u5c0f\u9ad8\u548c\u525b\u30fb\u698a\u539f\u660c\u5e73\uff0f\u30a2\u30e1\u30ea\u30ab\u30b6\u30ea\u30ac\u30cb\uff0f\u685c\u4e95\u653f\u535a\uff0f\u30de\u30c2\u30ab\u30eb\u30e9\u30d6\u30ea\u30fc\u30102026.11.7\u3011\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/je0LqdLxCw8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In a stage event commemorating the release of <strong>Masahiro Sakurai&#8217;s Thoughts on Games: Final<\/strong> \u2013 a compilation of columns the game designer wrote for Famitsu, published on November 6 \u2013 Sakurai touched on numerous timely topics in today\u2019s game industry, <a href=\"https:\/\/www.famitsu.com\/article\/202611\/93352\">including the use of AI in development<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a game designer \u2013 someone whose main role is to create concepts for games \u2013 Sakurai says that he hasn\u2019t been using generative AI at all, not even for brainstorming ideas. \u201cWhen it comes to problem solving, you can\u2019t really put everything into prompts, but if you don\u2019t, you\u2019re going to end up with something sloppy,\u201d Sakurai explains. \u201cIt\u2019s not enough to simply come up with an idea. A lot of different elements come into play here, like \u2013 do you have a fixed deadline and a team that will be able to accomplish it, does it correspond with the costs, and so on.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While there is a possibility that AI could get better down the line, even to the point where you could use it for things like brainstorming, Sakurai says, \u201cRight now, I don\u2019t really think it\u2019s reached that point, so I\u2019m not using it for anything.\u201d He hasn\u2019t used any generative AI for his recent work, including Kirby Air Riders.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"648\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/11\/20261109-749510001.jpg\" alt=\"Kirby Air Riders\" class=\"wp-image-74953\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/11\/20261109-749510001.jpg 1152w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/11\/20261109-749510001-380x214.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/11\/20261109-749510001-768x432.jpg 768w\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In terms of using AI for graphics, Sakurai believes that the technology \u201cstill hasn\u2019t earned the trust\u201d of developers and that \u201cit must not be turned into a means of exploitation.\u201d Furthermore, it is still much quicker for developers to create everything by themselves instead of relying on AI, Sakurai argues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, Sakurai explains that the video game industry is at a very tight spot right now, and that making games in the current era is \u201cfar too demanding.\u201d For example, Kirby Air Riders required ten times the workload compared to Kirby Air Ride, he says. In recent days, there have also been many titles whose developers are still operating at a loss despite selling millions of copies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIf you keep being fixated on the stance of not using generative AI because it\u2019s not trustworthy as a technology, I think could end up falling further and further behind. Compared to those who properly develop games, I believe those who use AI without any hesitation are likely to be able to create many more games. So, doing nothing could also be a bad idea,\u201d Sakurai says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since the topic of &#8220;where and how to properly use AI&#8221; is quite complex, Sakurai still can\u2019t make any definitive statements about whether he plans to adopt the technology in the future, saying that he is currently taking a \u201ccautious\u201d approach to the situation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Related:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/automaton-media.com\/en\/news\/masahiro-sakurai-discontinues-game-designers-award-after-16-years-after-failing-to-find-successor-warns-fellow-devs-that-an-industry-without-originality-will-die-a-slow-death\/\" target=\"_blank\" rel=\"noreferrer noopener\">Masahiro Sakurai discontinues Game Designers Award after 16 years after failing to find successor, warns fellow devs that an industry without originality \u201cwill die a slow death\u201d<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/automaton-media.com\/en\/news\/hideo-kojima-says-ai-lacks-what-makes-the-creative-process-fun-despite-its-efficiency-its-not-a-form-of-creation-i-find-particularly-interesting\/\">Hideo Kojima says AI lacks what makes the creative process fun, despite its efficiency. \u201cIt\u2019s not a form of creation I find particularly interesting\u201d<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a recent Famitsu stage event, Masahiro Sakurai discussed his stance on generative AI and the current industry conditions. <\/p>\n","protected":false},"author":79,"featured_media":74954,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[{"did":"did:plc:uzrrhkfyjrfdsynj2voztcf2","date":"2026-11-09T03:17:20+00:00","uri":"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mztxn7eh7c2c","response":"{\"uri\":\"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mztxn7eh7c2c\",\"cid\":\"bafyreiceoccwyi56vjfiqnbhajyxr6tth5x3bsqj7faxmkhlzgt5mqxmz4\",\"commit\":{\"cid\":\"bafyreig7asx236fgbwawmbjlm2yolqrtkguekvkepapghjddfjighvzmdm\",\"rev\":\"3mztxn7etvk2c\"},\"validationStatus\":\"valid\"}"}],"autoblue_post_url":"","autoblue_publish_document":false,"footnotes":""},"categories":[3],"tags":[67,17],"class_list":["post-74951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-japan-related-news"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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