{"id":74746,"date":"2026-11-04T22:00:00","date_gmt":"2026-11-04T13:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=74746"},"modified":"2026-11-04T18:08:34","modified_gmt":"2026-11-04T09:08:34","slug":"hideo-kojima-says-ai-lacks-what-makes-the-creative-process-fun-despite-its-efficiency-its-not-a-form-of-creation-i-find-particularly-interesting","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/hideo-kojima-says-ai-lacks-what-makes-the-creative-process-fun-despite-its-efficiency-its-not-a-form-of-creation-i-find-particularly-interesting\/","title":{"rendered":"Hideo Kojima says AI lacks what makes the creative process fun, despite its efficiency. \u201cIt\u2019s not a form of creation I find particularly interesting\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In a recent interview with Japanese media outlet <a href=\"https:\/\/www.gamespark.jp\/article\/2026\/11\/01\/174354.html\" target=\"_blank\" rel=\"noreferrer noopener\">Game*Spark<\/a>, <strong>Metal Gear<\/strong> and <strong>DEATH STRANDING<\/strong> series creator Hideo Kojima talked about his outlook on the future of game development. While explaining how rapid advancements in AI technology have made game development much more manageable, Kojima also expressed some anxiety over a possible future where \u201cthe fun of the creative process\u201d is lost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking back on the huge evolutionary jump the game industry has made in the past 40 years, Kojima says that the technological advancements have opened up numerous options for developers. \u201cHowever, having more options doesn\u2019t mean we can do everything. Storage capacity and schedules are just some of the limitations. But still, possibilities will keep expanding. This goes not just for games, but also for movies and music. So, I think that what we couldn\u2019t do yesterday, we\u2019re able to do today, and tomorrow we\u2019ll be able to do even more,\u201d Kojima comments.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1348\" height=\"756\" sizes=\"auto, (max-width: 1348px) 100vw, 1348px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/07\/20250326-46119-header.jpg\" alt=\"Death Stranding 2: On The Beach\" class=\"wp-image-49618\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/07\/20250326-46119-header.jpg 1348w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/07\/20250326-46119-header-380x213.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/07\/20250326-46119-header-768x431.jpg 768w\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The game director notes that when digital tools like Photoshop and word processors first came out, they were incredibly convenient for users and boosted the efficiency of the task at hand. Now, that trend has been extended to AI, which, according to Kojima, \u201chas made things even more efficient, allowing us to meet deadlines even faster.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI think that\u2019s great too,\u201d Kojima adds, \u201cbut let\u2019s take drawing as an example. Getting a finished picture is not what\u2019s fun about drawing, it\u2019s the process [&#8230;] While it\u2019s fine to tell the computer stuff like, \u2018Make this,\u2019 \u2018It\u2019s done,\u2019 \u2018That\u2019s wrong, so do it differently\u2019 \u2013 that\u2019s not a form of creation that I find particularly interesting.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As an example, Kojima brings up model kits, jigsaw puzzles and LEGOs. The final product is the same regardless of who builds it, but the process of building something is what makes these games so fun. \u201cWhen it comes to this kind of enjoyment that comes with the process of creating something, I\u2019m worried about where things are headed,\u201d Kojima says.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1391\" height=\"775\" sizes=\"auto, (max-width: 1391px) 100vw, 1391px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/10\/20251006-52779-header.jpg\" alt=\"Death Stranding 2\" class=\"wp-image-52782\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/10\/20251006-52779-header.jpg 1391w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/10\/20251006-52779-header-380x212.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/10\/20251006-52779-header-768x428.jpg 768w\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhile I think things will be fine for the next five to ten years, if AI remains unrestricted, there might come a day when it starts playing a key role even in the creative filed. Though, I won\u2019t be around anymore when that happens (laughs). The younger generations will have to decide what to do, so I\u2019d like to pass the torch to them.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kojima explains that in the usual game direction process \u2013 coming up with ideas and giving instructions to creators \u2013 humans have been replaced with computers, which undoubtedly improves efficiency. However, he argues that this approach is only fine if you\u2019re focusing on just making a \u201cproduct,\u201d as he believes that \u201cenjoying the process of creation\u201d is what makes a creator.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s not like you\u2019re just telling a person, \u2018Please make me a song like this,\u2019 and just greenlighting it after it\u2019s done. The trial-and-error process in between is what gets my adrenaline pumping and makes the experience engaging. I don\u2019t want a future where that aspect is lost,\u201d Kojima noted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, the game director added that, given how easy it has become to create things, AI tools could also help us build a better future, depending on how they are used.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https:\/\/automaton-media.com\/en\/news\/death-stranding-2-is-hideo-kojimas-way-of-telling-us-not-to-let-the-internet-and-ai-hijack-our-decision-making-humans-need-coincidence\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Death Stranding 2 is Hideo Kojima\u2019s way of telling us not to let the Internet and AI hijack our decision-making. \u201cHumans need coincidence.\u201d<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Metal Gear and DEATH STRANDING director Hideo Kojima discusses his outlook on game development amidst rapid advancements in AI technology. <\/p>\n","protected":false},"author":79,"featured_media":53411,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[{"did":"did:plc:uzrrhkfyjrfdsynj2voztcf2","date":"2026-11-04T13:00:09+00:00","uri":"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mzifuqnc6m2j","response":"{\"uri\":\"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mzifuqnc6m2j\",\"cid\":\"bafyreiazs6d5oudtgmu5s6vc3ai2v3hzychuzlzggxd7c75c7sgbbilesq\",\"commit\":{\"cid\":\"bafyreibbpj4fvkhh2xzwcw2xdr7ojn7k55kr433ljldlc6xuebk6mlgrqa\",\"rev\":\"3mzifuqnh2u2j\"},\"validationStatus\":\"valid\"}"}],"autoblue_post_url":"","autoblue_publish_document":false,"footnotes":""},"categories":[3],"tags":[67,17],"class_list":["post-74746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-japan-related-news"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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