{"id":7309,"date":"2021-12-10T17:44:10","date_gmt":"2021-12-10T08:44:10","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=7309"},"modified":"2021-12-10T17:44:11","modified_gmt":"2021-12-10T08:44:11","slug":"20211210-7309","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20211210-7309\/","title":{"rendered":"Tales of series producer apologizes for comments about Tales of Zestiria"},"content":{"rendered":"\n<p><em>Written by. Nick Mosier based on the\u00a0<a href=\"https:\/\/automaton-media.com\/articles\/newsjp\/20211209-185144\/\" target=\"_blank\" rel=\"noreferrer noopener\">original Japanese article<\/a>\u00a0(original article&#8217;s publication date: 2021-12-09 18:02 JST)<\/em><\/p>\n\n\n\n<p><br>Bandai Namco Entertainment\u2019s Yusuke Tomizawa took to Twitter to apologize for comments he made about previous series entry <em><strong>Tales of Zestiria<\/strong><\/em>.<\/p>\n\n\n\n<p>Since 2016, Tomizawa has been the producer in charge of the <em>Tales of <\/em>brand as a whole, and also acted as the producer of this year\u2019s <em>Tales of Arise<\/em>. That title shipped over one million units in its first week and has been considered a huge success.<\/p>\n\n\n\n<p>During CEDEC+KYUSHU 2021 ONLINE, Tomizawa gave a keynote speech about challenging and pushing the series forward with <em>Tales of Arise<\/em>. It was during this talk that Tomizawa made comments about <em>Tales of Zestiria<\/em> which he subsequently apologized for.<\/p>\n\n\n\n<p>The producer on <em>Tales of Zestiria<\/em> wasn\u2019t Tomizawa, but Hideo Baba, the previous series producer and brand manager. The game received a lot of criticism regarding its heroine and what was advertised before release versus what was actually in the game.<\/p>\n\n\n\n<p>After the game launched, Baba recognized that they refrained from releasing certain information to surprise players, but that it just invited confusion (via <a href=\"https:\/\/www.famitsu.com\/news\/201505\/08078106.html\">Fam<\/a><a href=\"https:\/\/www.famitsu.com\/news\/201505\/08078106.html\" target=\"_blank\" rel=\"noreferrer noopener\">i<\/a><a href=\"https:\/\/www.famitsu.com\/news\/201505\/08078106.html\">tsu<\/a>). As a result, even a voice actor became the target of criticism, and the incident left a stain on the series.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1658\" height=\"922\" sizes=\"auto, (max-width: 1658px) 100vw, 1658px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-001.jpg\" alt=\"\" class=\"wp-image-7312\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-001.jpg 1658w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-001-600x334.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-001-380x211.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-001-768x427.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-001-1536x854.jpg 1536w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-001-150x83.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-001-300x167.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-001-696x387.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-001-1068x594.jpg 1068w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-001-755x420.jpg 755w\" \/><\/figure>\n\n\n\n<p><br>Taking that into account, during his CEDEC+KYUSHU 2021 ONLINE speech, Tomizawa placed <em>Tales of Zestiria<\/em> as the starting point of the brand\u2019s crisis (via <a href=\"https:\/\/www.famitsu.com\/news\/202112\/07242500.html\" target=\"_blank\" rel=\"noreferrer noopener\">Famitsu<\/a>). Tomizawa\u2019s intention was likely to acknowledge the problem of insufficient communication with users and talk about how to deal with that.<\/p>\n\n\n\n<p>But it seems that some users took Tomizawa\u2019s comments to mean that <em>Tales of Zestiria<\/em> itself was responsible for the start of <em>Tales of series\u2019 crisis<\/em>. Many users agreed with what was said during the presentation, but you can also see users on Twitter sharing their doubts about Tomizawa\u2019s stance. Tomizawa recognized this and took to Twitter to apologize.<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">CEDEC\u306e\u8a18\u4e8b\u3001\u30bc\u30b9\u30c6\u30a3\u30ea\u30a2\u3078\u306e\u8a00\u53ca\u3067\u610f\u56f3\u305b\u305a\u4f5c\u54c1\u306e\u5426\u5b9a\u3068\u6349\u3048\u3089\u308c\u305f\u65b9\u304c\u3044\u3089\u3063\u3057\u3083\u3063\u305f\u3088\u3046\u3067\u3001\u8868\u73fe\u304c\u60aa\u304f\u8aa4\u89e3\u3067\u3042\u3063\u305f\u4e8b\u3092\u304a\u8a6b\u3073\u3057\u307e\u3059\u3002<br><br>\u307e\u305a\u660e\u8a00\u3057\u307e\u3059\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5371\u6a5f\u306f\u30bf\u30a4\u30c8\u30eb\u3084\u30d5\u30a1\u30f3\u306e\u8cac\u4efb\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30bf\u30a4\u30c8\u30eb\u3092\u901a\u3057\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b\u6211\u3005\u30d7\u30ed\u30c7\u30e5\u30fc\u30b9\u5074\u306e\u8cac\u4efb\u3067\u3059\u30021\/4<\/p>&mdash; \u5bcc\u6fa4\u30e6\u30fc\u30b9\u30b1 (@tommy_feb_26) <a href=\"https:\/\/twitter.com\/tommy_feb_26\/status\/1468265685000548355?ref_src=twsrc%5Etfw\">December 7, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption><font size=\"2\"><strong>Tweet Translation:<br><\/strong>It seems that some people have taken my allusion to Zestiria as dismissing the game, which wasn\u2019t my intention. I\u2019m sorry I wasn\u2019t more clear with my words.<br>Firstly, the brand\u2019s situation wasn\u2019t the fault of the game itself or the fans. It\u2019s the responsibility of what we producers communicate through the game.<\/font><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u30bc\u30b9\u30c6\u30a3\u30ea\u30a2\u3082\u52ff\u8ad6\u306e\u3053\u3068\u3001\u9577\u304d\u306b\u6e21\u308a\u5404\u4f5c\u54c1\u3084\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u3092\u5fdc\u63f4\u3057\u3066\u304f\u3060\u3055\u3063\u3066\u3044\u308b\u30d5\u30a1\u30f3\u306e\u7686\u69d8\u306e\u652f\u3048\u304c\u3001\u3053\u308c\u304b\u3089\u3082\u30d6\u30e9\u30f3\u30c9\u3092\u5730\u7d9a\u304d\u306e\u3082\u306e\u3068\u3057\u3066\u3044\u304f\u305f\u3081\u306e\u5927\u4e8b\u306a\u790e\u3067\u3059\u3002<br><br>\u305d\u306e\u4e8b\u3060\u3051\u306f\u6539\u3081\u3066\u304a\u4f1d\u3048\u3057\u3066\u304a\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3068\u601d\u3044\u3001\u6065\u3058\u3089\u3044\u3082\u306a\u304f\u304a\u8a6b\u3073\u3092\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u30023\/4<\/p>&mdash; \u5bcc\u6fa4\u30e6\u30fc\u30b9\u30b1 (@tommy_feb_26) <a href=\"https:\/\/twitter.com\/tommy_feb_26\/status\/1468266020200927232?ref_src=twsrc%5Etfw\">December 7, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption><font size=\"2\"><strong>Tweet Translation:<br><\/strong>Fans that have long supported the various games and characters are the foundation of the brand and it\u2019s future. Zestiria fans, of course, included.<br>That\u2019s something I want to make clear again, so please accept my apology.<\/font><\/figcaption><\/figure>\n\n\n\n<p><br>Tomizawa continued on by saying, \u201cI\u2019m sorry if how I said it gave the impression that I was putting some titles over others.\u201d<\/p>\n\n\n\n<p>Tomizawa has been placing importance on talking to and being transparent with fans for some time now. Even before <em>Tales of Arise<\/em> launched, Tomizawa shared numbers regarding new fans coming into the series, and said they were working on this new title with a sense of urgency (<a href=\"https:\/\/automaton-media.com\/en\/news\/20210903-1654\/\" target=\"_blank\" rel=\"noreferrer noopener\">related article<\/a>).<\/p>\n\n\n\n<p>But that kind of message is like saying there was a problem with how things were done up to this point. It\u2019s not difficult to see how that could receive backlash from players that have enjoyed past titles in the series. Actually, Tomizawa has received a fair share of criticism, similarly to this <em>Tales of Zestiria<\/em> example.<\/p>\n\n\n\n<p>On the other hand, Tomizawa continues to take responsibility for what he says and continues to explain things in his own words. Tomizawa\u2019s quick apology after his keynote speech likely wasn\u2019t due to a flood of criticism, but a sincere act to prioritize communication with fans.<\/p>\n\n\n\n<p>Tomizawa\u2019s handling of the series as producer might appear to be a disavowal of the series up to this point. But by doing things his way, Tomizawa has led the series to the success of <em>Tales of Arise<\/em>. At the very least, he\u2019s resolving the communication issue that Baba, the previous series producer, was criticized for.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-002.jpg\" alt=\"\" class=\"wp-image-7311\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-002.jpg 1280w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-002-600x338.jpg 600w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-002-380x214.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-002-768x432.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-002-150x84.jpg 150w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-002-300x169.jpg 300w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-002-696x392.jpg 696w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-002-1068x601.jpg 1068w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/12\/20211209-185144-002-747x420.jpg 747w\" \/><\/figure>\n\n\n\n<p><br>Tomizawa has made it a mission to be sincere with fans while producing high quality games. And while it\u2019s tough, it has certainly built a lot of anticipation around what he will work on next.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tales of series producer apologizes for comments about Tales of Zestiria, which inadvertently sounded like he was saying Zestiria was responsible for the start of the series&#8217; crisis.<\/p>\n","protected":false},"author":3,"featured_media":7313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-7309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tales of series producer apologizes for comments about Tales of Zestiria - AUTOMATON WEST<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/20211210-7309\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tales of series producer apologizes for comments about Tales of Zestiria - 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