{"id":72573,"date":"2026-09-16T16:13:57","date_gmt":"2026-09-16T07:13:57","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=72573"},"modified":"2026-09-16T16:14:00","modified_gmt":"2026-09-16T07:14:00","slug":"disgaea-series-creator-sohei-niikawa-and-hi-score-girl-author-announce-death-loop-stealth-horror-game-noroi-ayashi","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/disgaea-series-creator-sohei-niikawa-and-hi-score-girl-author-announce-death-loop-stealth-horror-game-noroi-ayashi\/","title":{"rendered":"Disgaea series creator Sohei Niikawa and Hi Score Girl author announce death-loop stealth horror game Noroi Ayashi: The \u221eth Oddity"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Publisher Game Source Entertainment has announced the upcoming horror game <strong>Noroi Ayashi: The \u221eth Oddity<\/strong>, scheduled to launch in 2027 for PC (Steam), Nintendo Switch, and Switch 2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Noroi Ayashi: The \u221eth Oddity is dubbed as a \u201ctime-loop horror RTA stealth action adventure game,\u201d with RTA (short for Real Time Attack) being the Japanese gamer slang for speedrunning. The story takes place at U High School, where an old legend about the school\u2019s \u201cseven mysteries\u201d has been passed down for generations. There\u2019s also an urban legend among the students that \u201cif you perform a certain ritual, a cursed doll named Aya will appear and curse the person you hate to death.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Players take on the role of Seira, a member of the U High School Journalism Club, as she investigates the mystery behind the legend of Cursed Doll Aya. Gameplay unfolds from an isometric perspective, with players exploring the school at night. The seven mysteries appear as supernatural entities within the school, and there are unique procedures to avoid and \u201cseal\u201d each one. You\u2019ll have to thoroughly explore every nook and cranny of the pitch-black school while gathering clues and trying not to die.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1525\" height=\"856\" sizes=\"auto, (max-width: 1525px) 100vw, 1525px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/09\/20260916-72573-001.jpg\" alt=\"\" class=\"wp-image-72577\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/09\/20260916-72573-001.jpg 1525w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/09\/20260916-72573-001-380x213.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/09\/20260916-72573-001-768x431.jpg 768w\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1529\" height=\"856\" sizes=\"auto, (max-width: 1529px) 100vw, 1529px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/09\/20260916-72573-002.jpg\" alt=\"\" class=\"wp-image-72578\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/09\/20260916-72573-002.jpg 1529w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/09\/20260916-72573-002-380x213.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/09\/20260916-72573-002-766x429.jpg 766w\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">On the topic of dying, the game also promises that surviving your first playthrough is virtually impossible. Gameplay revolves around a loop of relentless deaths through which you gradually learn how to progress and avoid unnecessary mistakes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Noroi Ayashi is being co-developed by Clover Lab, the studio behind #holoReversi and MYRIAD DEATH, and Superniche, developer of Etrange Overlord and the upcoming <a href=\"https:\/\/automaton-media.com\/en\/news\/disgaea-creator-sohei-niikawas-new-devil-training-srpg-lets-you-detonate-your-own-allies-to-farm-evil-misdeeds-and-grow-stronger\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demons\u2019 Night Fever<\/a>. Development is led by horror mangaka Rensuke Oshikiri (Hi Score Girls, Liverleaf, Sayuri) and Disgaea series creator Sohei Niikawa (also <a href=\"https:\/\/automaton-media.com\/en\/news\/former-nippon-ichi-software-president-reveals-secret-author-persona-hes-been-using-ever-since-he-resigned-turns-out-hes-both-the-writer-and-producer-of-his-new-game\/\" target=\"_blank\" rel=\"noreferrer noopener\">known under the penname Roman Kitayama<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Noroi Ayashi: The \u221eth Oddity is planned for release on PC (<a href=\"https:\/\/store.steampowered.com\/app\/5179860\/Noroi_Ayashi_The_th_Oddity\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steam<\/a>), Nintendo Switch, and Switch 2 in 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related: <a href=\"https:\/\/automaton-media.com\/en\/news\/disgaea-series-creator-and-former-nis-ceo-lets-game-companies-hire-him-as-a-shared-producer-for-the-cost-of-a-new-graduates-salary\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disgaea&nbsp;series creator&nbsp;and former NIS&nbsp;CEO&nbsp;lets&nbsp;game companies&nbsp;hire him as a \u201cshared producer\u201d for the cost of a new graduate\u2019s&nbsp;salary&nbsp;<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/automaton-media.com\/en\/news\/in-psychological-horror-game-condominium-no-exit-you-must-escape-a-grotesque-liminal-world-while-confronting-buried-trauma\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>In psychological horror game CONDOMINIUM: NO EXIT, you must escape a grotesque, liminal world while confronting buried trauma<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Noroi Ayashi: The \u221eth Oddity is scheduled to launch in 2027 via Steam, Nintendo Switch, and Switch 2.<\/p>\n","protected":false},"author":55,"featured_media":72576,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[{"did":"did:plc:uzrrhkfyjrfdsynj2voztcf2","date":"2026-09-16T07:14:15+00:00","uri":"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mvmlp54zky2g","response":"{\"uri\":\"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mvmlp54zky2g\",\"cid\":\"bafyreiemfasuv6imzpp3fusuwvhzoioobqzxeogbt2gvvlyukcbtztopd4\",\"commit\":{\"cid\":\"bafyreicwvuayasfnh7g7m57ufhtjhovaq7rlihups2bgigdzplqt3zqgty\",\"rev\":\"3mvmlp55afq2g\"},\"validationStatus\":\"valid\"}"}],"autoblue_post_url":"","autoblue_publish_document":false,"footnotes":""},"categories":[62,3],"tags":[17],"class_list":["post-72573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indie-games","category-news","tag-japan-related-news"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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Currently devoted to growing Automaton West to the size of its Japanese sister-site, while making sure to keep news concise and developer stories deep and stimulating.","url":"https:\/\/automaton-media.com\/en\/author\/amber-vjestica\/"}]}},"_links":{"self":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/72573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/comments?post=72573"}],"version-history":[{"count":4,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/72573\/revisions"}],"predecessor-version":[{"id":72580,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/72573\/revisions\/72580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media\/72576"}],"wp:attachment":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media?parent=72573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/categories?post=72573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/tags?post=72573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}