{"id":72163,"date":"2026-09-09T14:02:04","date_gmt":"2026-09-09T05:02:04","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=72163"},"modified":"2026-09-09T14:03:44","modified_gmt":"2026-09-09T05:03:44","slug":"stellar-blade-blood-rain-technical-director-addresses-controversial-ai-generated-music-video-says-studio-will-draw-a-clear-line-between-experimental-and-in-game-content","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/stellar-blade-blood-rain-technical-director-addresses-controversial-ai-generated-music-video-says-studio-will-draw-a-clear-line-between-experimental-and-in-game-content\/","title":{"rendered":"Stellar Blade: Blood Rain technical director addresses controversial AI-generated music video, says studio will draw a clear line between \u201cexperimental\u201d and in-game content"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On July 31, the official Shift Up YouTube channel released an AI-generated music video featuring <strong>Stellar Blade: Blood Rain<\/strong> protagonist Evie. It was received negatively by many fans, prompting Shift Up CTO and Stellar Blade technical director DongKi Lee to address the matter in a new interview with <a href=\"https:\/\/www.thegamer.com\/stellar-blade-switch-2-technical-director-interview\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Gamer<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe reason we revealed that music video was to show more of the beauty of Stellar Blade: Blood Rain. We wanted to show the world view and the character Evie. We just wanted to show a little more of each, and we did that as part of the content.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lee added that the developers aren\u2019t tuning out fan comments and concerns, and will work to make a clear separation between game-related content and what they call \u201cexperimental content,\u201d such as what was used in the music video.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&quot;Wanna be in LOVE&quot; Feat. Evie | Stellar Blade: BLOOD RAIN\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/5Ncuote9ADo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When asked about Shift Up\u2019s views on AI, Lee said that while the technology has a lot of influence and impact on game development, they want to use it in such a way that it \u201csupports the developers&#8217; creativity, know-how, and skills.\u201d As a final note, he said that AI should be \u201cused as a tool\u201d to make a good game.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stellar Blade game director and Shift Up CEO Hyung-tae&nbsp;Kim&nbsp;<a href=\"https:\/\/x.com\/jamm3rd\/status\/2083211972276007299?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">posted a&nbsp;statement<\/a>&nbsp;with a different message&nbsp;back&nbsp;when the music video first released. According to him, the AI used to create Evie did not do so from&nbsp;scratch, but&nbsp;was&nbsp;rendering&nbsp;and presenting her based on a year\u2019s worth of work done by Shift Up artists and modelers.&nbsp;Kim\u2019s statement did not sit too well with many fans however,&nbsp;with many voicing discontent about human animators seemingly being left out of the process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stellar Blade: Blood Rain is currently in development.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related:&nbsp;<a href=\"https:\/\/automaton-media.com\/en\/news\/stellar-blade-director-says-using-ai-will-be-essential-for-competing-with-overwhelming-manpower-of-china-and-us-developers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stellar Blade director says using AI will be essential for competing with&nbsp;overwhelming&nbsp;manpower&nbsp;of China and US developers&nbsp;<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/automaton-media.com\/en\/news\/stellar-blade-blood-rain-director-says-new-heroine-evie-is-being-built-to-be-loved-for-more-than-just-her-looks-using-lessons-learned-from-goddess-of-victory-nikke\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stellar Blade: BLOOD RAIN director says new heroine Evie is being built to be loved for more than just her looks, using lessons learned from Goddess of Victory: NIKKE<\/a>&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Released on July 31, the music video garnered  dissatisfaction from many Stellar Blade fans.<\/p>\n","protected":false},"author":67,"featured_media":72165,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[{"did":"did:plc:uzrrhkfyjrfdsynj2voztcf2","date":"2026-09-09T05:02:14+00:00","uri":"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mv2r2mskfc2l","response":"{\"uri\":\"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mv2r2mskfc2l\",\"cid\":\"bafyreigfzvsd6ntvfv5ttt63hohvbpkahkgtfnbumfnl4ielzfbzbe4ta4\",\"commit\":{\"cid\":\"bafyreic7zy7uzyc365mpjwgf722u5f7ayma3dbq7chkaxoz7uvp2spendq\",\"rev\":\"3mv2r2mt2yk2l\"},\"validationStatus\":\"valid\"}"}],"autoblue_post_url":"","autoblue_publish_document":false,"footnotes":""},"categories":[3],"tags":[67,18],"class_list":["post-72163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-global-news"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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