{"id":70417,"date":"2026-07-31T18:40:33","date_gmt":"2026-07-31T09:40:33","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=70417"},"modified":"2026-07-31T18:40:34","modified_gmt":"2026-07-31T09:40:34","slug":"japanese-developer-marvelous-confirms-end-of-tencent-partnership-story-of-seasons-mobile-game-discontinued","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/japanese-developer-marvelous-confirms-end-of-tencent-partnership-story-of-seasons-mobile-game-discontinued\/","title":{"rendered":"Japanese developer Marvelous confirms end of Tencent partnership, Story of Seasons mobile game discontinued"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Last month, Bloomberg reported that Tencent was planning to possibly pull out investments from a number of Japanese game studios, including Rune Factory and Monster Hunter Stories series developer Marvelous. And on July 31, Marvelous officially confirmed that it would terminate its capital and business partnership with Tencent Group subsidiary Image Frame Investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to <a href=\"https:\/\/gamebiz.jp\/news\/430337\" target=\"_blank\" rel=\"noreferrer noopener\">GameBiz<\/a>, the companies ended their 6-year-long business alliance because Image Frame Investment expressed the intention to sell their Marvelous shares, following a revision of Tencent\u2019s investment portfolio and a change in its capital allocation policy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consequently, Tencent and its affiliates will lose the status of a major shareholder, and it is expected for former Sega president and current CEO of Amuse Capital Hayao Nakayama to become Marvelous\u2019 largest shareholder, followed by Marvelous CEO Haruki Nakayama. Image Frame Investment will be distributing its 12.17 million shares between Marvelous, SBI Securities, and one more Japanese business firm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, the Tencent Group plans to discontinue development of a certain Story of Seasons mobile game, for which the license agreement had been signed back in 2019, citing \u201cbusiness environment and profitability\u201d as the reasons. However, as the license agreement itself remains effective, this means that Tencent and Marvelous won\u2019t be completely severing their business relationship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As explained by GameBiz, Tencent\u2019s shift in investment strategy to prioritize \u201ccapital efficiency\u201d and \u201cshareholder stability\u201d stems from the recent changes in the Chinese market\u2019s business environments. Given that the group made aggressive investments in Japanese game companies around 2020, it seems like Marvelous won\u2019t be the only one affected by Tencent\u2019s revised investment policies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tencent officially pulls out from investing in Marvelous, following a revision of the company&#8217;s capital allocation policy.<\/p>\n","protected":false},"author":79,"featured_media":70419,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[{"did":"did:plc:uzrrhkfyjrfdsynj2voztcf2","date":"2026-07-31T09:40:49+00:00","uri":"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mrwnxx7ajm2l","response":"{\"uri\":\"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mrwnxx7ajm2l\",\"cid\":\"bafyreibcdy7yl7kfca5sear4igeehprvt6vanvtknuzc7lej734duwh4tu\",\"commit\":{\"cid\":\"bafyreichs26nubiw2p4jqlek6jnrsuvcyolyla5gjr5ox2s64ege52ukui\",\"rev\":\"3mrwnxx7hee2l\"},\"validationStatus\":\"valid\"}"}],"autoblue_post_url":"","autoblue_publish_document":false,"footnotes":""},"categories":[3],"tags":[261,17],"class_list":["post-70417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-financial-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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