{"id":70047,"date":"2026-07-24T12:44:36","date_gmt":"2026-07-24T03:44:36","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=70047"},"modified":"2026-07-24T12:53:48","modified_gmt":"2026-07-24T03:53:48","slug":"ex-playstation-boss-shuhei-yoshida-reflects-on-misjudging-fromsoftwares-demons-souls-and-sony-losing-chance-to-publish-dark-souls","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/ex-playstation-boss-shuhei-yoshida-reflects-on-misjudging-fromsoftwares-demons-souls-and-sony-losing-chance-to-publish-dark-souls\/","title":{"rendered":"Ex-PlayStation boss\u00a0Shuhei\u00a0Yoshida\u00a0reflects on misjudging FromSoftware\u2019s Demon\u2019s Souls and\u00a0Sony\u00a0losing\u00a0chance to\u00a0publish\u00a0Dark Souls\u00a0\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Former SIE&nbsp;executive Shuhei Yoshida, who now works as an advisor to indie game publishers and developers, recently held a keynote speech at&nbsp;CEDEC&nbsp;2026, one of Japan\u2019s biggest developer conferences. As reported by&nbsp;<a href=\"https:\/\/www.4gamer.net\/games\/991\/G999104\/20260723041\/\" target=\"_blank\" rel=\"noreferrer noopener\">4Gamer<\/a>,&nbsp;Yoshida&nbsp;reminisced about the development of over twenty&nbsp;\u201camazing\u201d&nbsp;titles he&nbsp;has&nbsp;encountered&nbsp;throughout his&nbsp;career, with one of them notably being&nbsp;<strong>Demon\u2019s&nbsp;Souls<\/strong>&nbsp;\u2013 the 2009 title that&nbsp;jump-started&nbsp;FromSoftware\u2019s&nbsp;worldwide prestige&nbsp;and&nbsp;gave origin to the&nbsp;soulslike&nbsp;genre.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While most of the&nbsp;games&nbsp;Yoshida brought&nbsp;up during&nbsp;his&nbsp;speech&nbsp;were&nbsp;projects&nbsp;he\u2019d&nbsp;been actively&nbsp;involved&nbsp;in,&nbsp;that \u201cunfortunately\u201d was not the case with Demon\u2019s&nbsp;Souls, he said.&nbsp;He first&nbsp;encountered&nbsp;the game&nbsp;mid-development&nbsp;after returning to Japan from the US in the fall of 2008&nbsp;to support the development of the PS4. At the time, he understood&nbsp;Demon\u2019s Souls&nbsp;to&nbsp;simply be an action RPG with a fantasy setting. When he decided to try out the build himself, he says he made&nbsp;virtually no&nbsp;progress even after two hours of playing and came&nbsp;away thinking \u201cwhat an unfriendly game.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the game generating little hype&nbsp;pre-launch, Sony (SCE at the time)\u2019s western divisions decided&nbsp;not to publish&nbsp;Demon\u2019s Souls,&nbsp;and it became clear that the&nbsp;initial&nbsp;domestic shipment of 20,000 units would not allow the studio to break even.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, Yoshida says FromSoftware remained devoted to polishing the game thoroughly, finally releasing it in February 2009 after extending the development period. Word of the game being\u00a0\u201cincredibly fun\u201d soon spread among Japanese gamers, leading to sales picking up. This piqued the interest of\u00a0Atlus\u00a0and Bandai Namco, who offered to publish the game in North America and Europe respectively, contributing to Demon\u2019s Souls\u00a0international\u00a0success.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1626\" height=\"909\" sizes=\"auto, (max-width: 1626px) 100vw, 1626px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260724-70047-header.jpg\" alt=\"\" class=\"wp-image-70051\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260724-70047-header.jpg 1626w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260724-70047-header-380x212.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260724-70047-header-768x429.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260724-70047-header-1536x859.jpg 1536w\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">By the time FromSoftware began planning their next hit Dark Souls, Yoshida&nbsp;says&nbsp;he had come to understand that the studio was pursuing a fundamentally new type of game built around a different design&nbsp;philosophy, not the orthodox style of action game that eases players into its mechanics.&nbsp;The realization came late, however, as FromSoftware&nbsp;went on to decline&nbsp;SCE\u2019s offer to publish Dark Souls,&nbsp;citing&nbsp;the lack of support for Demon\u2019s Souls.&nbsp;Looking back on FromSoftware\u2019s&nbsp;subsequent&nbsp;worldwide success, Yoshida commented,&nbsp;\u201cI\u2019d&nbsp;like to&nbsp;believe, although it might just be wishful thinking, that our not remaining involved ultimately led to a better outcome for the game industry and for gamers.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the following years, FromSoftware has&nbsp;largely&nbsp;continued&nbsp;to collaborate with&nbsp;Bandai Namco Entertainment&nbsp;for overseas publishing&nbsp;(which has been&nbsp;<a href=\"https:\/\/automaton-media.com\/en\/news\/fromsoftware-parent-company-kadokawa-criticized-for-relying-on-third-party-publishing-and-allowing-profit-leakage-by-activist-shareholder\/\" target=\"_blank\" rel=\"noreferrer noopener\">causing some&nbsp;headaches to its parent company&nbsp;Kadokawa<\/a>), though it did briefly reunite with Sony for the release of Bloodborne on the PS4&nbsp;as well as the experimental VR title&nbsp;D\u00e9racin\u00e9.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related:&nbsp;<\/strong><a href=\"https:\/\/automaton-media.com\/en\/news\/this-is-what-it-means-to-be-good-at-art-capcom-veteran-akiman-on-why-elden-rings-environments-stand-out-even-among-higher-fidelity-aaas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u201cThis is what it means to be good at art.\u201d Capcom veteran Akiman on why Elden Ring\u2019s environments stand out even among higher fidelity AAAs<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/automaton-media.com\/en\/news\/katsuhiro-harada-talks-about-elden-ring-creator-hidetaka-miyazakis-unusual-career-path-and-humble-attitude-towards-development\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Katsuhiro Harada talks about Elden Ring creator Hidetaka Miyazaki\u2019s unusual career path and humble attitude towards development<\/strong><\/a><strong><\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shuhei Yoshida recently reminisced about &#8220;amazing&#8221; games he has encountered in his career, including FromSoftware&#8217;s Demon&#8217;s Souls.<\/p>\n","protected":false},"author":55,"featured_media":70050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[{"did":"did:plc:uzrrhkfyjrfdsynj2voztcf2","date":"2026-07-24T03:45:19+00:00","uri":"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mregtsdmc52j","response":"{\"uri\":\"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mregtsdmc52j\",\"cid\":\"bafyreic2gnhoirzw42lq2i5eq6lddluzxmuig3zt3pwvfoknn2gnqd5ija\",\"commit\":{\"cid\":\"bafyreicnjtjr3tkm4pvxm23zyq2arzyufllkxczhhz4ibe5blvbjiy6g2u\",\"rev\":\"3mregtsds5n2j\"},\"validationStatus\":\"valid\"}"}],"autoblue_post_url":"","autoblue_publish_document":false,"footnotes":""},"categories":[3],"tags":[17],"class_list":["post-70047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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