{"id":69861,"date":"2026-07-21T22:00:00","date_gmt":"2026-07-21T13:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=69861"},"modified":"2026-07-21T14:24:55","modified_gmt":"2026-07-21T05:24:55","slug":"without-sega-nvidia-likely-wouldnt-exist-today-nvidia-ceo-and-sega-legends-gather-at-a-tokyo-arcade-sharing-behind-the-scenes-stories-from-the-dreamcasts-develop","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/without-sega-nvidia-likely-wouldnt-exist-today-nvidia-ceo-and-sega-legends-gather-at-a-tokyo-arcade-sharing-behind-the-scenes-stories-from-the-dreamcasts-develop\/","title":{"rendered":"\u201cWithout Sega, NVIDIA likely wouldn\u2019t exist today.\u201d NVIDIA CEO and Sega legends gather at a Tokyo arcade, sharing behind-the-scenes stories from the Dreamcast\u2019s development\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Last week&nbsp;at Tokyo\u2019s&nbsp;GiGO&nbsp;Akihabara,&nbsp;<strong>NVIDIA<\/strong>&nbsp;held an event for gamers&nbsp;dedicated to&nbsp;its long-standing relationship with Sega&nbsp;and the&nbsp;evolution&nbsp;of gaming technology.&nbsp;AUTOMATON Japan had the opportunity to attend the event, which welcomed a crowd of about 70 gamers selected through a public raffle. In this article, we share some of the highlights, including&nbsp;the&nbsp;anecdotes shared by NVIDIA\u2019s Jensen Huang.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Representing&nbsp;NVIDIA and Sega, the event was attended by:&nbsp;<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#eaeaea\"><strong>Jensen Huang<\/strong>, founder and CEO of NVIDIA\u00a0<br><br><strong>Haruki Satomi<\/strong>,\u00a0chairman\u00a0and CEO of Sega\u00a0<strong>Shuji Utsumi<\/strong>, president and COO of Sega\u00a0<br><br><strong>Shoichiro Irimajiri<\/strong>, president of\u00a0Shoichiro\u00a0Irimajiri\u00a0Ltd.; former executive vice president of Honda and former president and\u00a0chairman\u00a0of Sega Enterprises<br><br><strong>Yu Suzuki<\/strong>, president of YS NET\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">GeForce \ud83d\udc9a Japan<br><br>Jensen \u304c GiGO \u79cb\u8449\u539f 3 \u53f7\u9928 \u306b\u3066\u30bb\u30ac\u3068\u5171\u306b\u300eVIRTUA FIGHTER CROSSROADS\u300f\u3092\u7d39\u4ecb\u3057\u3001NVIDIA \u3068\u30bb\u30ac\u306e 30 \u5e74\u3082\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u632f\u308a\u8fd4\u308a\u307e\u3057\u305f \u2728 <a href=\"https:\/\/t.co\/6oP4csBNnS\">pic.twitter.com\/6oP4csBNnS<\/a><\/p>&mdash; NVIDIA GeForce JP (@NVIDIAGeForceJP) <a href=\"https:\/\/x.com\/NVIDIAGeForceJP\/status\/2077393814310752484?ref_src=twsrc%5Etfw\">July 15, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h1 id=\"the-impact-of-encountering-daytona-usa-in-3d\" class=\"wp-block-heading\">The&nbsp;impact of encountering&nbsp;Daytona USA in 3D&nbsp;<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Jensen Huang&nbsp;appeared&nbsp;at the venue&nbsp;in his trademark leather jacket. As he greeted the crowd, he&nbsp;shook hands&nbsp;with Irimajiri&nbsp;and Suzuki before reflecting on the impact&nbsp;Sega AM2\u2019s racing game&nbsp;Daytona USA had on him.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Huang<\/strong>:\u00a0<br>\u201cI first came to Japan in 1994 to meet Yu Suzuki and Shoichiro Irimajiri. NVIDIA had only just been founded in 1993, and we had begun making chips for games. We needed 3D games, but at the time, nobody was creating 3D games for PCs.\u00a0Only arcades were running games\u00a0with\u00a03D graphics\u00a0back in 1994.\u00a0The only true 3D games back then were the ones developed by Suzuki\u2019s AM2 team,\u00a0masterpieces like Daytona USA, Virtua Racing, and Virtua Fighter.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daytona USA became available in North America in 1994.&nbsp;Although&nbsp;we were&nbsp;supposed to be developing chips&nbsp;at NVIDIA,&nbsp;we spent&nbsp;practically every&nbsp;day at the arcades playing Daytona USA&nbsp;(laughs).&nbsp;The beautiful&nbsp;3D graphics and incredible sound coming from the cabinet were simply unbelievable.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The game&nbsp;was so&nbsp;perfect&nbsp;that I&nbsp;started doubting&nbsp;whether it was&nbsp;actually rendered&nbsp;in 3D.&nbsp;But it really was a 3D game, and the texture mapping was flawless. It may well have been the first game in history to achieve that, and it&nbsp;ran&nbsp;at&nbsp;a&nbsp;smooth 60 fps.&nbsp;We were so inspired by Daytona USA that we knew we wanted to work with&nbsp;Sega.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"836\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-002a-1080x836-1.jpg\" alt=\"\" class=\"wp-image-69863\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-002a-1080x836-1.jpg 1080w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-002a-1080x836-1-380x294.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-002a-1080x836-1-768x594.jpg 768w\" \/><figcaption class=\"wp-element-caption\">Daytona USA\u00a0<\/figcaption><\/figure>\n\n\n\n<h1 id=\"how-sega-saved-nvidia-at-its-lowest-point\" class=\"wp-block-heading\">How Sega&nbsp;saved&nbsp;NVIDIA&nbsp;at its lowest point&nbsp;<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Huang\u2019s wish eventually came true when NVIDIA was brought on to develop the GPU for the Dreamcast, planned&nbsp;as&nbsp;a successor console to the&nbsp;Sega Saturn.&nbsp;Though&nbsp;it\u2019s&nbsp;hard to&nbsp;imagine from&nbsp;NVIDIA\u2019s&nbsp;subsequent&nbsp;success, Huang&nbsp;shared&nbsp;that the company found itself in serious trouble during the project. He also&nbsp;reminiscent about&nbsp;how then-Sega president Shoichiro Irimajiri responded to the crisis.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Huang<\/strong>:\u00a0<br>\u201cI consider\u00a0it\u00a0truly\u00a0fortunate that Irimajiri\u00a0brought NVIDIA\u00a0onto the Dreamcast project. Sega and NVIDIA were working together to complete this new console, but about nine months into development, we realized that the technology NVIDIA was pursuing simply\u00a0wasn\u2019t\u00a0going to work.\u00a0We had been developing\u00a0features like\u00a0forward texture mapping and curved surfaces, but those approaches\u00a0weren\u2019t\u00a0suitable for the Dreamcast.\u00a0What the console\u00a0actually needed\u00a0was inverse texture mapping and polygons.\u00a0NVIDIA had chosen the wrong direction.\u00a0I spoke to Irimajiri honestly and told\u00a0him, \u2018The\u00a0technology NVIDIA\u00a0is\u00a0working on\u00a0won\u2019t\u00a0function\u00a0with\u00a0the Dreamcast.\u2019\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although&nbsp;we&nbsp;couldn\u2019t&nbsp;complete the project,&nbsp;our&nbsp;company&nbsp;still&nbsp;needed funding&nbsp;in order&nbsp;to&nbsp;survive.&nbsp;I asked&nbsp;Irimajiri&nbsp;for an investment, and Sega generously agreed.&nbsp;Had Sega&nbsp;not invested in NVIDIA&nbsp;that day,&nbsp;the company&nbsp;likely wouldn\u2019t&nbsp;exist today.&nbsp;While we&nbsp;made the wrong technical decisions,&nbsp;I believe&nbsp;Irimajiri recognized that we&nbsp;were the right people for the job.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"810\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-003-1080x810-1.jpg\" alt=\"\" class=\"wp-image-69864\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-003-1080x810-1.jpg 1080w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-003-1080x810-1-380x285.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-003-1080x810-1-768x576.jpg 768w\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"810\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-004-1080x810-1.jpg\" alt=\"\" class=\"wp-image-69865\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-004-1080x810-1.jpg 1080w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-004-1080x810-1-380x285.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-004-1080x810-1-768x576.jpg 768w\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The NVIDIA that Sega helped save would eventually grow into the world\u2019s most valuable company.&nbsp;Having&nbsp;continued to develop GPUs to&nbsp;render&nbsp;rich&nbsp;and fluid&nbsp;3D graphics,&nbsp;NVIDIA became the first company in history to surpass a market capitalization of&nbsp;$5 trillion&nbsp;in the fall of 2025. In recent years, it has also&nbsp;established&nbsp;itself&nbsp;in&nbsp;the&nbsp;generative AI&nbsp;field.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event also featured a demonstration of Virtua Fighter Crossroads, running on a laptop equipped with the upcoming&nbsp;<a href=\"https:\/\/www.nvidia.com\/en-us\/products\/rtx-spark\/\" target=\"_blank\" rel=\"noreferrer noopener\">NVIDIA RTX&nbsp;Spark<\/a>, which is scheduled to launch in&nbsp;the&nbsp;fall&nbsp;of&nbsp;2026.&nbsp;The game\u2019s 3D visuals,&nbsp;showcased&nbsp;ahead of its planned 2027 release, ran exceptionally smoothly on the high-spec hardware.&nbsp;It appeared to be&nbsp;Huang\u2019s&nbsp;first time&nbsp;seeing Virtua Fighter Crossroads running on&nbsp;an NVIDIA&nbsp;RTX Spark-equipped PC&nbsp;too, and he described it as \u201cvery beautiful.\u201d&nbsp;He&nbsp;spoke of&nbsp;RTX Spark-equipped PCs as \u201ca groundbreaking&nbsp;technology&nbsp;that transforms the&nbsp;personal computer&nbsp;into a&nbsp;personal AI.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"810\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-005-1080x810-1.jpg\" alt=\"\" class=\"wp-image-69866\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-005-1080x810-1.jpg 1080w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-005-1080x810-1-380x285.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-005-1080x810-1-768x576.jpg 768w\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"810\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-006-1080x810-1.jpg\" alt=\"\" class=\"wp-image-69867\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-006-1080x810-1.jpg 1080w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-006-1080x810-1-380x285.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-006-1080x810-1-768x576.jpg 768w\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Following the demo,&nbsp;general&nbsp;attendees&nbsp;participated&nbsp;in a raffle featuring prizes including NVIDIA\u2019s flagship GeForce RTX 5090 Founders Edition graphics card and RTX Spark devices, and the&nbsp;winners&nbsp;were barely able to&nbsp;contain&nbsp;their excitement.&nbsp;Some&nbsp;hardcore&nbsp;fans even brought&nbsp;some of their&nbsp;past-gen&nbsp;NVIDIA&nbsp;memorabilia&nbsp;to the venue, and Huang took time to sign them. Seeing the head of&nbsp;one of the&nbsp;world\u2019s most valuable companies&nbsp;casually interacting with fans inside a Japanese arcade was&nbsp;quite&nbsp;fascinating,&nbsp;a scene made possible, perhaps,&nbsp;thanks to&nbsp;the&nbsp;bond between Sega and NVIDIA.&nbsp;<\/p>\n\n\n\n<h1 id=\"huang-s-respect-for-sega-and-yu-suzuki\" class=\"wp-block-heading\">Huang\u2019s&nbsp;respect for Sega and Yu Suzuki&nbsp;<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Huang closed the event with a message to Sega and Japan, expressing heartfelt gratitude and respect for Suzuki.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Huang<\/strong>:\u00a0<br>\u201cThe reason I came to Japan this time is because the Japanese government and NVIDIA are about to announce an extremely significant partnership. It will mark an important turning point,\u00a0perhaps\u00a0something\u00a0you could call the dawn\u00a0of the AI era in Japan.\u00a0NVIDIA will also be announcing partnerships in AI and robotics with some of Japan\u2019s leading companies.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Without the friendship and support shown by Sega,&nbsp;Irimajiri&nbsp;and&nbsp;Suzuki, NVIDIA would not be where it is today. Their faith in NVIDIA meant a great deal to me.&nbsp;Sega and Japan will remain in my heart for the rest of my life. They are both deeply important to me. Thank you all very much.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWithout Suzuki,\u00a0the games we have today would look completely different. Thank you for your\u00a0monumental\u00a0work creating 3D games like Virtua Fighter. Thank you very much!\u201d\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"810\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-007-1080x810-1.jpg\" alt=\"\" class=\"wp-image-69868\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-007-1080x810-1.jpg 1080w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-007-1080x810-1-380x285.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-007-1080x810-1-768x576.jpg 768w\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"810\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-008-1080x810-1.jpg\" alt=\"\" class=\"wp-image-69869\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-008-1080x810-1.jpg 1080w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-008-1080x810-1-380x285.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260716-455396-008-1080x810-1-768x576.jpg 768w\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Looking back\u00a0on the event,\u00a0what stood out\u00a0most what the\u00a0remarkably welcoming atmosphere. Not only because NVIDIA and Sega had gone out of their way to entertain attendees, but because of the\u00a0palpable\u00a0passion of the fans\u00a0who had gathered. Some had traveled\u00a0all the way\u00a0from Osaka to Akihabara carrying their\u00a0Dreamcasts, while\u00a0others brought NVIDIA products that were more than a decade old.\u00a0While the event offered a chance to reminisce about the history shared by NVIDIA and Sega, the Virtua Fighter Crossroads demo running on RTX Spark hardware\u00a0also gave a lot to look forward to in the future of gaming.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VIRTUA FIGHTER CROSSROADS | Official Reveal Trailer\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/e9_pg896v6s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Laptops equipped with&nbsp;the&nbsp;<a href=\"https:\/\/www.nvidia.com\/en-us\/products\/rtx-spark\/\" target=\"_blank\" rel=\"noreferrer noopener\">NVIDIA RTX Spark<\/a>&nbsp;are scheduled to launch in fall 2026, while&nbsp;Sega\u2019s&nbsp;<a href=\"https:\/\/www.sega.com\/virtua-fighter\/virtua-fighter-crossroads\" target=\"_blank\" rel=\"noreferrer noopener\">Virtua Fighter Crossroads<\/a>&nbsp;is currently slated for release in 2027.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Event report of NVIDIA&#8217;s July 15 visit to Tokyo and CEO Jensen Huang&#8217;s expression of gratitude to Sega and its core figures.<\/p>\n","protected":false},"author":1,"featured_media":69862,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[{"did":"did:plc:uzrrhkfyjrfdsynj2voztcf2","date":"2026-07-21T13:00:13+00:00","uri":"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mr5uhbzz2j2u","response":"{\"uri\":\"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mr5uhbzz2j2u\",\"cid\":\"bafyreicdbeq6a7k53dmu6ytekkomwg7zaixu7u6smptnpnizf4heb2caba\",\"commit\":{\"cid\":\"bafyreicc6mdpf3d6dn7yatk73ezsfvdxyktwtcjavfxcmakqfiw2ckw46a\",\"rev\":\"3mr5uhc25wr2u\"},\"validationStatus\":\"valid\"}"}],"autoblue_post_url":"","autoblue_publish_document":false,"footnotes":""},"categories":[3],"tags":[17],"class_list":["post-69861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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