{"id":69604,"date":"2026-07-14T23:00:00","date_gmt":"2026-07-14T14:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=69604"},"modified":"2026-07-14T17:16:42","modified_gmt":"2026-07-14T08:16:42","slug":"generative-ai-use-among-japanese-online-game-companies-at-100-according-to-industry-survey","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/generative-ai-use-among-japanese-online-game-companies-at-100-according-to-industry-survey\/","title":{"rendered":"Generative AI use among Japanese online game companies at 100%, according to annual industry survey\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Japan\u2019s Online Game Association&nbsp;and Kadokawa ASCII Laboratories&nbsp;<a href=\"https:\/\/f-ism.net\/report\/joga2026.html\" target=\"_blank\" rel=\"noreferrer noopener\">published<\/a>&nbsp;the&nbsp;<strong>JOGA Online Game Market Research Report 2026<\/strong>&nbsp;on July 10.&nbsp;Conducted annually every year since 2004, the survey&nbsp;offers insight into the&nbsp;state of the&nbsp;domestic&nbsp;online game&nbsp;market&nbsp;and&nbsp;corporate&nbsp;trends among Japanese&nbsp;developers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 2026 edition also&nbsp;investigates&nbsp;developers\u2019 and gamers\u2019&nbsp;attitudes towards generative AI.&nbsp;According to a&nbsp;preview of the&nbsp;report&nbsp;published by&nbsp;<a href=\"https:\/\/www.famitsu.com\/article\/202607\/80926\" target=\"_blank\" rel=\"noreferrer noopener\">Famitsu<\/a>,&nbsp;the survey revealed a 100% adoption rate for gen-AI tools among game companies. The most&nbsp;widely used model was Google\u2019s Gemini (94%), followed by&nbsp;Anthropic\u2019s&nbsp;Claude (84%) and GitHub Copilot (76%).&nbsp;The tasks companies were most eager to delegate to generative AI tools were \u201cuser preference analysis\u201d and user \u201cbehavior prediction.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As an aside,&nbsp;in the&nbsp;<a href=\"https:\/\/www.famitsu.com\/article\/202507\/46862\" target=\"_blank\" rel=\"noreferrer noopener\">previous year\u2019s&nbsp;survey<\/a>, \u201ccontent planning\u201d was&nbsp;the top cited use alongside&nbsp;user analysis, while the most used AI tool was&nbsp;OpenAI\u2019s&nbsp;ChatGPT at a 59%&nbsp;utilization&nbsp;rate.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Going back to the 2026 report, despite the high adoption of AI among developers,&nbsp;players\u2019 most&nbsp;frequently&nbsp;voiced concerns about the technology&nbsp;were&nbsp;reportedly&nbsp;potential&nbsp;copyright infringement in games&nbsp;as well as&nbsp;the possibility of&nbsp;\u201call&nbsp;games starting to&nbsp;look alike.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While&nbsp;the data from these&nbsp;surveys&nbsp;applies strictly to the online&nbsp;game market, Japanese&nbsp;companies in the content industry seem to be adopting AI at an increasing pace.&nbsp;A&nbsp;survey published by the Computer Entertainment Supplier\u2019s Association (CESA) in September last year found that&nbsp;<a href=\"https:\/\/automaton-media.com\/en\/news\/over-50-of-japanese-game-companies-use-ai-in-development-according-to-tokyo-game-show-organizer\/\" target=\"_blank\" rel=\"noreferrer noopener\">51% of Japanese game&nbsp;companies were using AI in some capacity<\/a>, with the top two most common uses being creative (generation of visual assets and images, followed by story and text generation).&nbsp;&nbsp;Additionally, a more recent survey of Japanese creative professionals working in the corporate world showed that 59% of companies used AI, and out of them,&nbsp;<a href=\"https:\/\/automaton-media.com\/en\/news\/over-70-of-companies-using-generative-ai-in-creative-work-in-japan-dont-actively-disclose-it-survey-finds\/\" target=\"_blank\" rel=\"noreferrer noopener\">71.4% did not actively disclose&nbsp;the fact<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related: <a href=\"https:\/\/automaton-media.com\/en\/news\/capcom-engineers-say-even-the-smartest-ai-cant-match-our-creators-when-it-comes-to-sensibility-the-technology-is-being-adopted-to-reduce-routin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capcom engineers say even the smartest\u00a0AI \u201ccan\u2019t match our creators when it comes to sensibility.\u201d\u00a0The technology is\u00a0being adopted to reduce\u00a0\u201croutine tasks\u201d\u00a0instead\u00a0<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/automaton-media.com\/en\/news\/megami-tensei-artist-kazuma-kaneko-thinks-ai-replacing-parts-of-game-dev-is-inevitable-but-games-still-need-the-impure-desires-of-human-creator\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Megami Tensei artist Kazuma Kaneko\u00a0thinks\u00a0AI replacing parts of game dev is \u201cinevitable,\u201d but\u00a0games still need\u00a0the \u201cimpure desires\u201d of human creators\u00a0to be great\u00a0<\/strong><\/a><br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meanwhile, gamers&#8217; most frequently cited AI-related concerns are &#8220;copyright infringement&#8221; and &#8220;games starting to look alike.&#8221;<\/p>\n","protected":false},"author":55,"featured_media":69606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[],"autoblue_post_url":"","autoblue_publish_document":false,"footnotes":""},"categories":[64,3],"tags":[67,17],"class_list":["post-69604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game-development","category-news","tag-ai","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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