{"id":69109,"date":"2026-07-02T16:07:04","date_gmt":"2026-07-02T07:07:04","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=69109"},"modified":"2026-07-02T16:07:06","modified_gmt":"2026-07-02T07:07:06","slug":"over-70-of-companies-using-generative-ai-in-creative-work-in-japan-dont-actively-disclose-it-survey-finds","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/over-70-of-companies-using-generative-ai-in-creative-work-in-japan-dont-actively-disclose-it-survey-finds\/","title":{"rendered":"Over 70% of companies using generative AI in creative work in Japan\u00a0don\u2019t\u00a0actively\u00a0disclose\u00a0it, survey finds\u00a0"},"content":{"rendered":"\n

Japanese creative company Amana published the results of a survey on AI and creativity<\/a> on June 30, as reported by GameBiz<\/a>. Based on a sample of 400 creative and marketing professionals working in the corporate world, the survey found that while a majority of companies are already using generative AI in creative work, most are not public about it. <\/p>\n\n\n\n

According to the survey, 59% of respondents said their company uses generative AI, while 61.75% said AI was already influencing internal creative decision-making. As the study puts it, this suggests that gen AI is affecting not only how production processes work, but the creative activities companies engage in themselves. <\/p>\n\n\n\n

However, despite the high adoption rate,\u00a0the data showed that 71.4% of companies using\u00a0AI do not\u00a0actively disclose\u00a0to fact.\u00a0The biggest challenges\u00a0cited\u00a0related to AI use\u00a0were\u00a0copyright and intellectual property concerns\u00a0(32.5%), followed by\u00a0the lack of clear evaluation standards\u00a0(24.0%) and\u00a0inconsistent\u00a0quality of output\u00a0(21.5%). Additionally,\u00a043.5%\u00a0of respondents said their organization either\u00a0did\u00a0not have\u00a0AI usage guidelines\u00a0in place or were\u00a0unsure whether such guidelines existed.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Based on these findings, the study concludes that corporate AI adoption in creative work has \u201cmoved beyond the experimental stage and into practical day-to-day use.\u201d While this survey covered the broader creative industry in Japan, the topic is also relevant to games. A survey published by the Computer Entertainment Supplier\u2019s Association (CESA) in September last year found that 51% of Japanese game companies were using AI in some capacity<\/a>, with the top two most common uses being creative (generation of visual assets and images, followed by story and text generation). <\/p>\n\n\n\n

Since then, some companies like Capcom have adjusted their policies surrounding AI\u00a0to encompass only \u201croutine tasks\u201d rather than creative work<\/a>, but adoption\u00a0seems to be\u00a0growing at a\u00a0rather fast\u00a0pace.\u00a0Given the backlash from consumers that arises\u00a0pretty much each\u00a0time a company announces\u00a0or is caught using\u00a0gen\u00a0AI,\u00a0it\u2019s\u00a0not surprising that some\u00a0aren\u2019t\u00a0disclosing\u00a0it in the first place, though hopefully storefront disclosure requirements\u00a0like\u00a0Steam\u2019s are helping improve transparency.\u00a0<\/p>\n\n\n\n

Related: 89% of Japanese artists consider generative AI \u201ca serious threat\u201d to their livelihood, large-scale survey shows\u00a0<\/a><\/strong><\/p>\n\n\n\n

Megami Tensei artist Kazuma Kaneko\u00a0thinks\u00a0AI replacing parts of game dev is \u201cinevitable,\u201d but\u00a0games still need\u00a0the \u201cimpure desires\u201d of human creators\u00a0to be great\u00a0<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A recent survey of 400 creative professionals working in the corporate world showed that a majority of companies use AI, but most don’t openly talk about it.<\/p>\n","protected":false},"author":55,"featured_media":69111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[{"did":"did:plc:uzrrhkfyjrfdsynj2voztcf2","date":"2026-07-02T07:07:12+00:00","uri":"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mpnhukpogm2b","response":"{\"uri\":\"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mpnhukpogm2b\",\"cid\":\"bafyreifedjdvbgckj36xatpabj5c2ib4zp5l6izkqgthkkolpju47czfhy\",\"commit\":{\"cid\":\"bafyreie5bpjemabrvlgiyq7gq7fyvu6lanz3iydbrcrlszfob4hjas3j2u\",\"rev\":\"3mpnhukq7z42b\"},\"validationStatus\":\"valid\"}"}],"autoblue_post_url":"","autoblue_publish_document":false,"footnotes":""},"categories":[3],"tags":[67,17],"class_list":["post-69109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"\nOver 70% of companies using generative AI in creative work in Japan\u00a0don\u2019t\u00a0actively\u00a0disclose\u00a0it, survey finds\u00a0 - 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