{"id":69083,"date":"2026-07-02T12:10:00","date_gmt":"2026-07-02T03:10:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=69083"},"modified":"2026-07-02T12:10:04","modified_gmt":"2026-07-02T03:10:04","slug":"epic-games-ceo-claims-steams-high-fees-are-costing-it-free-to-play-hits-like-genshin-impact-drawing-criticism-recent-releases-suggest-otherwise","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/epic-games-ceo-claims-steams-high-fees-are-costing-it-free-to-play-hits-like-genshin-impact-drawing-criticism-recent-releases-suggest-otherwise\/","title":{"rendered":"Epic Games CEO claims Steam&#8217;s high fees are costing it free-to-play\u00a0hits\u00a0like Genshin Impact,\u00a0drawing criticism. Recent\u00a0releases suggest otherwise\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Posting to X on July 1,\u00a0Epic Games CEO\u00a0Tim Sweeney\u00a0argued that Steam&#8217;s\u00a0high\u00a0fees\u00a0are\u00a0one of the main reasons why several major free-to-play\u00a0games\u00a0haven\u2019t\u00a0come to the platform.\u00a0These\u00a0comments, however,\u00a0quickly drew\u00a0pushback\u00a0from\u00a0gamers.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital game storefronts typically take a cut of&nbsp;the revenue developers generate from&nbsp;game sales and in-game purchases. On the Epic Games Store, developers pay no fees&nbsp;until a game earns $1 million in annual revenue, after which Epic&nbsp;takes&nbsp;a 12% commission.&nbsp;On the other hand,&nbsp;Steam&nbsp;generally takes&nbsp;a 30%&nbsp;cut, with the rate dropping to 25% on revenue above $10 million,&nbsp;and 20%&nbsp;for revenue&nbsp;above $50 million. Microsoft&#8217;s PC store also reduced its revenue share to 12% in 2021, though Xbox console sales&nbsp;remain&nbsp;subject to a 30% fee.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Here\u2019s what\u2019s happening economically: Steam charges such high fees that developers with strong brands and big enough audiences, like Epic, Riot, and MiHoYo find it more profitable to go it alone. Ironically, lower fees and more openness might increase Steam profit.<\/p>&mdash; Tim Sweeney (@TimSweeneyEpic) <a href=\"https:\/\/x.com\/TimSweeneyEpic\/status\/2072120689809563868?ref_src=twsrc%5Etfw\">July 1, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In his post, Sweeney argued that Steam&#8217;s&nbsp;high&nbsp;fees&nbsp;mean&nbsp;publishers&nbsp;who already have&nbsp;strong brands and large&nbsp;audiences&nbsp;are better off distributing&nbsp;their&nbsp;games independently, citing Epic&nbsp;Games, Riot,&nbsp;and&nbsp;miHoYo&nbsp;as examples.&nbsp;Sweeney suggests that&nbsp;lowering&nbsp;the platform\u2019s&nbsp;commission&nbsp;and making&nbsp;it&nbsp;more open would encourage such publishers to release their games there,&nbsp;ultimately increasing&nbsp;Steam&#8217;s own&nbsp;profits.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These&nbsp;remarks echo comments Sweeney made during his keynote&nbsp;speech&nbsp;at&nbsp;the&nbsp;\u201cState of Unreal 2026\u201d held&nbsp;in Chicago&nbsp;last month.&nbsp;Commenting&nbsp;the rise of closed ecosystems such as Roblox, he stressed the need for an&nbsp;\u201copen,&nbsp;interconnected gaming&nbsp;ecosystem\u201d&nbsp;where all game developers can&nbsp;participate, proposing an industry-wide&nbsp;initiative he&nbsp;dubbed&nbsp;&#8220;Team Open.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a&nbsp;subsequent&nbsp;interview with&nbsp;<a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/tim-sweeney-on-the-future-of-games-ai-and-whether-valve-will-ever-join-forces-with-epic-its-now-clear-that-nobodys-going-to-end-up-with-an-absolute-monopoly\/\" target=\"_blank\" rel=\"noreferrer noopener\">PC Gamer<\/a>, Sweeney was asked whether&nbsp;he&nbsp;saw&nbsp;Valve&nbsp;as a&nbsp;potential&nbsp;part of&nbsp;Team Open, to which he said yes.&nbsp;He again pointed to the absence of Fortnite, Riot titles, and games like&nbsp;Genshin Impact&nbsp;from Steam, arguing that Valve&#8217;s lack of openness&nbsp;is&nbsp;causing&nbsp;it to&nbsp;miss&nbsp;out on&nbsp;a lot of&nbsp;business opportunities.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This sentiment&nbsp;isn\u2019t&nbsp;new for&nbsp;Sweeney, as the CEO&nbsp;has long criticized platform commissions and payment restrictions.&nbsp;For instance, in&nbsp;2020, Epic&nbsp;introduced&nbsp;its own payment system in the mobile version of&nbsp;Fortnite&nbsp;to bypass App Store and Google Play\u2019s high&nbsp;handling&nbsp;fees, resulting in the game&#8217;s removal from both stores and years of legal battles with Apple and Google.&nbsp;Following the disputes,&nbsp;Fortnite&nbsp;was able to return to&nbsp;mobile&nbsp;platforms,&nbsp;and&nbsp;Epic rolled out its&nbsp;mobile&nbsp;game store.&nbsp;More recently,&nbsp;Sweeney&nbsp;<a href=\"https:\/\/automaton-media.com\/en\/news\/new-japanese-law-meant-to-ensure-fair-competition-for-mobile-game-developers-neutralized-by-apples-new-japan-specific-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">harshly criticized<\/a>&nbsp;country-specific commission rates&nbsp;Apple&nbsp;introduced in Japan in response to new&nbsp;domestic&nbsp;fair competition laws.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260701-452862-001-1080x608-1.jpg\" alt=\"\" class=\"wp-image-69084\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260701-452862-001-1080x608-1.jpg 1080w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260701-452862-001-1080x608-1-380x214.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260701-452862-001-1080x608-1-768x432.jpg 768w\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With this in mind,&nbsp;his&nbsp;recent&nbsp;criticism of Steam&#8217;s 30% commission hardly&nbsp;comes as a&nbsp;surprise. However,&nbsp;the remarks have&nbsp;inevitably&nbsp;prompted many to&nbsp;question Epic&#8217;s own business model, with&nbsp;numerous&nbsp;replies&nbsp;on X&nbsp;referencing the company&#8217;s layoffs of more than 1,000 employees announced earlier this year.&nbsp;Epic&nbsp;operates&nbsp;not only the Epic Games Store, but also develops Unreal Engine and Fortnite, and the company attributed the layoffs in part to declining Fortnite engagement.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sweeney&#8217;s&nbsp;claim&nbsp;that Steam&#8217;s fees are preventing major live-service games from launching on the platform and&nbsp;ultimately hurting&nbsp;Valve&#8217;s own business&nbsp;is also open to debate, given that&nbsp;several high-profile&nbsp;free-to-play title&nbsp;have arrived on Steam in recent years despite its revenue share.&nbsp;miHoYo&#8217;s&nbsp;Zenless&nbsp;Zone Zero&nbsp;recently launched on the platform,&nbsp;Wuthering Waves&nbsp;debuted on Steam in 2025, and&nbsp;NTE:&nbsp;Neverness&nbsp;to&nbsp;Everness&nbsp;is scheduled to&nbsp;release there&nbsp;on July 8.&nbsp;While&nbsp;it\u2019s&nbsp;true that games like&nbsp;Genshin Impact remain absent, the rapid growth of Steam&#8217;s user base&nbsp;appears to&nbsp;be&nbsp;making the&nbsp;platform increasingly attractive to live-service developers&nbsp;in recent years.&nbsp;While platform fees&nbsp;undoubtedly&nbsp;play a role in&nbsp;publishing&nbsp;decisions,&nbsp;it\u2019s&nbsp;hard to claim that&nbsp;eliminating&nbsp;them would necessarily translate into higher overall revenue.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking ahead, Epic plans to launch&nbsp;Unreal Engine 6&nbsp;in&nbsp;Early&nbsp;Access by the end of 2027. The new engine aims to merge Unreal Engine 5 with Unreal Editor for Fortnite, allowing&nbsp;game&nbsp;assets, content, and economies to interoperate across&nbsp;titles. Whether Sweeney&#8217;s vision for&nbsp;Team Open&nbsp;ultimately materializes&nbsp;(and whether Valve would ever choose to&nbsp;participate)&nbsp;remains to be seen.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related: <a href=\"https:\/\/automaton-media.com\/en\/news\/epic-ceo-tim-sweeney-says-new-multiplayer-games-are-failing-because-players-have-no-reason-to-leave-their-friend-groups-touts-unreal-engine-6s-cross-game-features-as-a-solu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Epic CEO\u00a0Tim Sweeney says new multiplayer games are failing because players\u00a0have no reason to\u00a0leave their friend groups,\u00a0touts\u00a0Unreal Engine 6\u2019s cross-game features as a solution\u00a0<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Epic Games CEO Tim Sweeney has criticized Steam&#8217;s practices when it comes to platform fees, drawing pushback from gamers.<\/p>\n","protected":false},"author":81,"featured_media":69085,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[{"did":"did:plc:uzrrhkfyjrfdsynj2voztcf2","date":"2026-07-02T03:10:45+00:00","uri":"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mpn2nqshjk2q","response":"{\"uri\":\"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mpn2nqshjk2q\",\"cid\":\"bafyreife7i3jirqrzhb4dmapmcanpqfijbfcujfzyjsuxxx6uab7kfzmle\",\"commit\":{\"cid\":\"bafyreihoymdrg2nnr2sdqscimeu76e7rl3v57ftfmnd7mu3up24qsrdszu\",\"rev\":\"3mpn2nqsmfs2q\"},\"validationStatus\":\"valid\"}"}],"autoblue_post_url":"","autoblue_publish_document":false,"footnotes":""},"categories":[3],"tags":[18],"class_list":["post-69083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-global-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Epic Games CEO claims Steam&#039;s high fees are costing it free-to-play\u00a0hits\u00a0like Genshin Impact,\u00a0drawing criticism. Recent\u00a0releases suggest otherwise\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Epic Games CEO Tim Sweeney has criticized Steam&#039;s practices when it comes to platform fees, drawing pushback from gamers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/epic-games-ceo-claims-steams-high-fees-are-costing-it-free-to-play-hits-like-genshin-impact-drawing-criticism-recent-releases-suggest-otherwise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Epic Games CEO claims Steam&#039;s high fees are costing it free-to-play\u00a0hits\u00a0like Genshin Impact,\u00a0drawing criticism. 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