{"id":69063,"date":"2026-07-01T21:00:00","date_gmt":"2026-07-01T12:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=69063"},"modified":"2026-07-01T18:23:52","modified_gmt":"2026-07-01T09:23:52","slug":"unity-gets-dev-kit-for-direct-in-app-purchases-helping-games-reduce-reliance-on-google-play-and-the-app-store","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/unity-gets-dev-kit-for-direct-in-app-purchases-helping-games-reduce-reliance-on-google-play-and-the-app-store\/","title":{"rendered":"Unity gets dev kit for direct in-app purchases,\u00a0helping games reduce reliance on Google Play and the App Store\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Unity\u00a0Technologies just released its new\u00a0<a href=\"https:\/\/unity.com\/blog\/unity-iap-d2c-launch-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Unity\u00a0In-App\u00a0Purchasing\u00a0Software Development Kit\u00a0(Unity\u00a0IAP\u00a0SDK)\u00a05.4\u00a0update<\/a>,\u00a0which allows\u00a0developers to offer\u00a0players\u00a0direct web-based purchases alongside traditional in-app purchases, potentially reducing the\u00a0infamously\u00a0high\u00a0fees paid to app stores\u00a0(such as Google Play and Apple&#8217;s App Store)\u00a0where platform policies allow.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Unity IAP 5.4 | Launch Trailer\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/XAGc_D2SGG0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The update introduces two&nbsp;\u201cdirect-to-consumer&#8221; (D2C) features that are now generally available.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first are in-game web payment flows that allow players to\u00a0purchase\u00a0in-game items using a web payment layer\u00a0(without leaving the game)\u00a0instead of an app store billing. The Unity engine provides\u00a0devs\u00a0with the tools to meet app store compliance requirements so they can sell\u00a0off-platform.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second is a free&nbsp;webshop&nbsp;builder found in the Unity Dashboard, which allows&nbsp;devs&nbsp;to create their own&nbsp;\u201cno-code&nbsp;webshop.\u201d&nbsp;Those who&nbsp;can\u2019t&nbsp;be bothered can also make use of an AI&nbsp;chatbot to refine their&nbsp;webshop&nbsp;design&nbsp;for them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once a&nbsp;webshop&nbsp;has been set up,&nbsp;devs&nbsp;can use payment providers like Stripe and Coda to process purchases, handle compliance issues, and detect fraudulent transactions. All revenue data can be tracked in the Unity Dashboard, where&nbsp;D2C&nbsp;transaction data can easily&nbsp;be&nbsp;sent to ad networks.&nbsp;An important note is that Unity does not charge anything to create or use a&nbsp;webshop. However, processing fees for payment providers will be set by each provider.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1097\" height=\"820\" sizes=\"auto, (max-width: 1097px) 100vw, 1097px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260701-69063-001.jpg\" alt=\"\" class=\"wp-image-69066\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260701-69063-001.jpg 1097w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260701-69063-001-380x284.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/07\/20260701-69063-001-768x574.jpg 768w\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Those&nbsp;are just the features at launch. In the future, UIAP will&nbsp;include new payment providers&nbsp;(like Stash),&nbsp;webshop&nbsp;enhancements that include the ability to add personalized monetization experiences for each player, price and promotion experimentation across different players and markets, cross-engine support, and enhanced ads user acquisition and monetization.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related:\u00a0<a href=\"https:\/\/automaton-media.com\/en\/news\/new-japanese-law-meant-to-ensure-fair-competition-for-mobile-game-developers-neutralized-by-apples-new-japan-specific-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Japanese law\u00a0meant to ensure\u00a0fair competition for mobile game developers gets neutralized\u00a0by Apple\u2019s new Japan-specific fees\u00a0<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/automaton-media.com\/en\/news\/unity-employees-in-korea-protest-over-alleged-underhanded-restructuring-tactics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><a href=\"https:\/\/automaton-media.com\/en\/news\/major-japanese-gacha-game-introduces-out-of-app-payments-to-bypass-apple-and-googles-high-transaction-fees\/\"><strong>Major Japanese gacha game introduces \u201cout-of-app\u201d payments to bypass Apple and Google\u2019s high transaction fees<\/strong><\/a><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unity\u00a0Technologies just released its new\u00a0Unity\u00a0In-App\u00a0Purchasing\u00a0Software Development Kit\u00a0(Unity\u00a0IAP\u00a0SDK)\u00a05.4\u00a0update.<\/p>\n","protected":false},"author":67,"featured_media":69068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[{"did":"did:plc:uzrrhkfyjrfdsynj2voztcf2","date":"2026-07-01T12:00:06+00:00","uri":"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mplhrf4jvr2z","response":"{\"uri\":\"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mplhrf4jvr2z\",\"cid\":\"bafyreie2thcsmbpozmy2ddpirrldn5sfet5bhghcs7sqv3hnc3ly66wayi\",\"commit\":{\"cid\":\"bafyreif2zy37qqrtlr63kt3mgfcn6vu3bbkrlpf3vyboclmnllhfqg7sc4\",\"rev\":\"3mplhrf4nsr2z\"},\"validationStatus\":\"valid\"}"}],"autoblue_post_url":"","autoblue_publish_document":false,"footnotes":""},"categories":[64,3],"tags":[18],"class_list":["post-69063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game-development","category-news","tag-global-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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