{"id":68814,"date":"2026-06-25T19:05:40","date_gmt":"2026-06-25T10:05:40","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=68814"},"modified":"2026-06-25T19:05:43","modified_gmt":"2026-06-25T10:05:43","slug":"japanese-government-faces-backlash-over-ai-generated-flyers-meant-to-promote-fair-transactions-with-anime-creators","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/japanese-government-faces-backlash-over-ai-generated-flyers-meant-to-promote-fair-transactions-with-anime-creators\/","title":{"rendered":"Japanese government faces backlash over AI-generated flyers meant to promote fair transactions with anime creators"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Japan Fair Trade Commission (JFTC) and the Cabinet Office\u2019s Intellectual Property Strategy Headquarters announced a new set of guidelines for ensuring fair transactions for creators in anime and film production on June 22. As reported by<a href=\"https:\/\/gamebiz.jp\/news\/428260\" target=\"_blank\" rel=\"noreferrer noopener\"> Game Biz<\/a>, these guidelines call for clear disclosure of contract terms, fair compensation, as well as the allocation of costs for additional work. This is likely to address the many issues that exist between production companies and their subcontractors. And while this sounds like good news for freelance anime creators, especially considering the industry\u2019s infamously poor working conditions and the fact that they are not protected under current labor laws, JFTC\u2019s campaign for promoting the new guidelines has been facing heavy backlash.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\uff0f<br>\u30a2\u30cb\u30e1\u30fc\u30bf\u30fc\u306e\u7686\u69d8\uff01<br>\u753b\u50cf\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3067\u3042\u306a\u305f\u306e\u53d6\u5f15\u3082\u70b9\u691c\u2611<br>\uff3c<br>\u30a2\u30cb\u30e1\u306e\u5236\u4f5c\u73fe\u5834\u306e\u53d6\u5f15\u9069\u6b63\u5316\u306b\u5411\u3051\u305f\u6307\u91dd\u3092\u516c\u8868\u3057\u307e\u3057\u305f\u3002<br>\u53e3\u7d04\u675f\u3084\u4e00\u65b9\u7684\u306a\u5831\u916c\u6c7a\u5b9a\u3042\u308a\u307e\u305b\u3093\u304b\uff1f<br><br>\u6307\u91dd\u306e\u8a73\u7d30\u306f\ud83d\udc47<a href=\"https:\/\/t.co\/zxNTBBQmRM\">https:\/\/t.co\/zxNTBBQmRM<\/a><a href=\"https:\/\/x.com\/hashtag\/%E3%82%A2%E3%83%8B%E3%83%A1%E5%88%B6%E4%BD%9C?src=hash&amp;ref_src=twsrc%5Etfw\">#\u30a2\u30cb\u30e1\u5236\u4f5c<\/a> <a href=\"https:\/\/x.com\/hashtag\/%E3%82%A2%E3%83%8B%E3%83%A1%E3%83%BC%E3%82%BF%E3%83%BC?src=hash&amp;ref_src=twsrc%5Etfw\">#\u30a2\u30cb\u30e1\u30fc\u30bf\u30fc<\/a> <a href=\"https:\/\/t.co\/XGbIqBNdO7\">pic.twitter.com\/XGbIqBNdO7<\/a><\/p>&mdash; \u516c\u6b63\u53d6\u5f15\u59d4\u54e1\u4f1a (@jftc) <a href=\"https:\/\/x.com\/jftc\/status\/2068948787738161171?ref_src=twsrc%5Etfw\">June 22, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">On the day of the announcement, the JFTC published informational pamphlets meant to spread awareness about the new guidelines. However, the campaign was heavily criticized by Japanese creatives on X, due to the pamphlets featuring what appear to be AI-generated illustrations. Many called the move \u201cironic,\u201d specifically because a government organization presumably published the pamphlets to support independent creators without getting actual artists on board to create the illustrations. Furthermore, the fact that the AI-generated assets feature \u201cinconsistent\u201d designs, including unnatural depictions of tools commonly used among animators (<a href=\"https:\/\/x.com\/jftc\/status\/2068948794780397876?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">the upside-down drawing tablets<\/a>, for example), has only added fuel to the fire.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u3053\u3046\u3044\u3046\u653f\u7b56\u306e\u5e83\u5831\u306b\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3092\u8d77\u7528\u305b\u305a\u751f\u6210AI\u3067\u6e08\u307e\u305b\u3066\u3057\u307e\u3046\u3068\u3053\u308d\u306b\u300c\u30af\u30fc\u30eb\u30b8\u30e3\u30d1\u30f3\u300d\u304c\u4e0a\u624b\u304f\u3044\u304b\u306a\u304b\u3063\u305f\u7406\u7531\u304c\u6ef2\u307f\u51fa\u3066\u3044\u307e\u3059\u3088\u306d <a href=\"https:\/\/t.co\/4j5JtFKbP8\">https:\/\/t.co\/4j5JtFKbP8<\/a><\/p>&mdash; \u9ad8\u6749\u7965\u4e00\uff20NEBULA SILHOUETTE (@takasugi_SPR_EX) <a href=\"https:\/\/x.com\/takasugi_SPR_EX\/status\/2068984674802880777?ref_src=twsrc%5Etfw\">June 22, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"has-palette-color-5-background-color has-background wp-block-paragraph\"><em>The fact that they settled for generative AI instead of hiring actual creators to promote policies like this really makes you realize why the Cool Japan strategy never quite succeeded.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u3053\u306e\u30a4\u30e9\u30b9\u30c8\u3067\u3001\u516c\u53d6\u306e\u30a2\u30cb\u30e1\u5236\u4f5c\u306e\u89e3\u50cf\u5ea6\u304c\u3069\u306e\u7a0b\u5ea6\u306a\u306e\u304b\u3088\u304f\u5206\u304b\u308b\u306a <a href=\"https:\/\/t.co\/uzDbfJ00t3\">https:\/\/t.co\/uzDbfJ00t3<\/a><\/p>&mdash; oretaka4\u30b3\u30de\u8d70\u308a (@oretaka) <a href=\"https:\/\/x.com\/oretaka\/status\/2068967324439495067?ref_src=twsrc%5Etfw\">June 22, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"has-palette-color-5-background-color has-background wp-block-paragraph\"><em>These illustrations really show how \u201chigh-quality\u201d the Fair Trade Commission\u2019s approach to anime production is.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u306a\u3093\u3067\u30a2\u30cb\u30e1\u30fc\u30bf\u30fc\u306b\u983c\u307e\u306a\u304b\u3063\u305f\u3093\u3060\u3063\u3066\u601d\u3046\u3088\u306d\u3002 <a href=\"https:\/\/t.co\/xMPrmfGpKq\">https:\/\/t.co\/xMPrmfGpKq<\/a><\/p>&mdash; \u9418\u306e\u97f3\uff08\u9664\u591c\u306e\u9418\uff09\u8133\u5e74\u9f6235\u6b73 (@kanenooto7248) <a href=\"https:\/\/x.com\/kanenooto7248\/status\/2068995799351189861?ref_src=twsrc%5Etfw\">June 22, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"has-palette-color-5-background-color has-background wp-block-paragraph\"><em>Why didn\u2019t you commission an animator to make this?<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306e\u305f\u3081\u306b\u306e\u30dd\u30b9\u30bf\u30fc\u3063\u307d\u3044\u306e\u306b<br>\u751f\u6210AI\u4f7f\u3063\u3066\u3093\u306e\u30b0\u30ed\u3059\u304e\u3066\u8349<br>\u3053\u3044\u3064\u3089\u4f55\u3082\u308f\u304b\u3063\u3066\u306a\u3044\u306e\u304c\u3088\u304f\u308f\u304b\u308b <a href=\"https:\/\/t.co\/hVmkyVzVbB\">https:\/\/t.co\/hVmkyVzVbB<\/a><\/p>&mdash; \u3081\u304c\u306d\u3053 (@momomo000o0) <a href=\"https:\/\/x.com\/momomo000o0\/status\/2068975935844712670?ref_src=twsrc%5Etfw\">June 22, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"has-palette-color-5-background-color has-background wp-block-paragraph\"><em>Even though it\u2019s supposed to be a poster to support creators, it\u2019s so twisted that they used generative AI for it, lmao. You can really tell that these guys don\u2019t understand anything.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In response to an inquiry made by Japanese news outlet <a href=\"https:\/\/www.itmedia.co.jp\/news\/articles\/2606\/25\/news117.html\" target=\"_blank\" rel=\"noreferrer noopener\">ITMedia<\/a>, the JFTC stated that the pamphlet was commissioned from a certain production company, but that the actual work was done by an illustrator belonging to a firm that had been subcontracted by the said production company. Apparently, the illustrator used AI to generate images for the pamphlet, which were \u201clater edited for the final design.\u201d As the JFTC official confirmed from the subcontractors, the reason behind AI use was to \u201cimprove efficiency of creating the materials.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When commissioning the pamphlet, the JFTC did not prohibit the use of generative AI in the contract specifications. However, the production company in question was required to confirm that the materials they had generated did not infringe on any copyrights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regarding the design inconsistencies themselves, the JFTC official stated that, while the Commission did review the final product, since their investigation mostly focused on business practices within the industry, they didn\u2019t have sufficient expertise regarding the finer details like tools used on set.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The JFTC said that it is aware of the reactions on social media, and that it intends to take appropriate action when it comes to future campaigns. However, it declined to comment on whether it would delete or replace the problematic images.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Related articles:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/automaton-media.com\/en\/news\/japanese-government-to-launch-a-centralized-organization-to-support-the-global-expansion-of-games-anime-and-manga\/\" target=\"_blank\" rel=\"noreferrer noopener\">Japanese government to launch a centralized organization to support the global expansion of games, anime and manga<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/automaton-media.com\/en\/news\/anime-creators-received-0-0-of-japanese-governments-entertainment-industry-subsidies-in-2024-official-documents-show\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anime creators received \u201c0.0%\u201d of Japanese government\u2019s entertainment industry subsidies\u00a0in 2024, official documents show\u00a0<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japanese government issues new guidelines for fair transactions in anime production, but faces backlash due to AI-generated flyers.<\/p>\n","protected":false},"author":79,"featured_media":68817,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","autoblue_enabled":true,"autoblue_custom_message":"","autoblue_shares":[{"did":"did:plc:uzrrhkfyjrfdsynj2voztcf2","date":"2026-06-25T10:06:34+00:00","uri":"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mp46mtlbrc2y","response":"{\"uri\":\"at:\/\/did:plc:uzrrhkfyjrfdsynj2voztcf2\/app.bsky.feed.post\/3mp46mtlbrc2y\",\"cid\":\"bafyreiaqq76rk22cbcnapqspvexp3zzkdzea7lwh6hmyisrsv7m4dwe7ge\",\"commit\":{\"cid\":\"bafyreiazi5532z7a6jzcxqwjomi54mjfjwixg3p5wpsjyuyfroyzj665uq\",\"rev\":\"3mp46mtlhms2y\"},\"validationStatus\":\"valid\"}"}],"autoblue_post_url":"","autoblue_publish_document":false,"footnotes":""},"categories":[3,65],"tags":[73,17,66],"class_list":["post-68814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-nongaming-news","tag-anime","tag-japan-related-news","tag-non-gaming-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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