{"id":67962,"date":"2026-06-09T23:00:00","date_gmt":"2026-06-09T14:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=67962"},"modified":"2026-06-09T17:01:12","modified_gmt":"2026-06-09T08:01:12","slug":"blue-archive-executive-producer-who-majored-in-ai-says-the-games-philosophy-is-directly-opposed-to-ai","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/blue-archive-executive-producer-who-majored-in-ai-says-the-games-philosophy-is-directly-opposed-to-ai\/","title":{"rendered":"Blue Archive\u00a0executive\u00a0producer, who majored in AI,\u00a0says the game\u2019s philosophy is \u201cdirectly opposed to AI\u201d\u00a0"},"content":{"rendered":"\n

Nexon\u2019s live-service anime-style RPG Blue Archive<\/strong> celebrated its 4.5-year anniversary last month. Commemorating the milestone, executive producer Yong-Ha Kim and deputy producer Jun-Ho Lee recently talked to INVEN<\/a> about where the game is headed amidst changing conditions in the industry \u2013 including AI, one of the most divisive issues among gamers nowadays. <\/p>\n\n\n\n

While Kim has been outspoken about the negative impacts of low-effort AI \u201cslop\u201d in game development<\/a> for some time now, he appears to have doubled down on this sentiment, commenting that \u201cthe path Blue Archive is pursuing as a game stands in direct opposition to AI.\u201d <\/p>\n\n\n\n

Interestingly, Kim actually majored in AI and is interested in it on a personal level, but considers it has no place in creating Blue Archive\u2019s assets. \u201cI should stress that this is just my personal opinion, but I do believe [AI] is highly effective for coding and automating development processes as a form of technical assistance. Internally, we\u2019re also studying and researching the latest AI technologies alongside our work,\u201d he says. However, when it comes to Blue Archive, Kim believes \u201cAI would bring far more disadvantages than advantages,\u201d and \u201csimply doesn\u2019t align with the game\u2019s direction.\u201d <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Since the illustrations and character designs in Blue Archive are built around the idea of meticulous and hand-crafted artwork, the producer considers it essential that players can \u201cfeel the human touch of the people who made them.\u201d Kim says this is an internal guideline and core value of his dev team. \u201cAt this stage, our focus is on how to preserve that human touch and maximize quality in the areas where only humans can excel \u2013 areas that AI cannot handle.\u201d <\/p>\n\n\n\n

It\u2019s worth noting that Nexon itself, which Blue Archive developer IO Division is a part of, seems quite eager about generative AI in game development. At the end of last year, CEO Junghun Lee attributed a \u201crise in the average quality of games\u201d to AI technology<\/a> and, in regards to Nexon\u2019s future projects said that \u201cit’s important to assume that every game company is now using AI.\u201d Blue Archive appears to be an exception for now, and it\u2019s of interest to see what kind of policy Project RX<\/a>, IO Division\u2019s new work-in-progress title, will adopt when it comes to AI. <\/p>\n\n\n\n

Blue Archive is available for PC (Steam), iOS and Android.<\/p>\n","protected":false},"excerpt":{"rendered":"

Blue Archive executive producer Yong-Ha Kim recently talked about generative AI in the context of the game’s current and future direction.<\/p>\n","protected":false},"author":55,"featured_media":67968,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[64,3],"tags":[67,18],"class_list":["post-67962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game-development","category-news","tag-ai","tag-global-news"],"blocksy_meta":[],"yoast_head":"\nBlue Archive\u00a0executive\u00a0producer, who majored in AI,\u00a0says the game\u2019s philosophy is \u201cdirectly opposed to AI\u201d\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Blue Archive executive producer Yong-Ha Kim recently talked about generative AI in the context of the game's current and future direction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/blue-archive-executive-producer-who-majored-in-ai-says-the-games-philosophy-is-directly-opposed-to-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blue Archive\u00a0executive\u00a0producer, who majored in AI,\u00a0says the game\u2019s philosophy is \u201cdirectly opposed to AI\u201d\u00a0 - 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