{"id":66734,"date":"2026-05-19T11:33:08","date_gmt":"2026-05-19T02:33:08","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=66734"},"modified":"2026-05-19T11:33:10","modified_gmt":"2026-05-19T02:33:10","slug":"krafton-says-it-was-actually-able-to-raise-birth-rates-among-its-employees-through-60k-usd-per-newborn-incentive-and-other-measures","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/krafton-says-it-was-actually-able-to-raise-birth-rates-among-its-employees-through-60k-usd-per-newborn-incentive-and-other-measures\/","title":{"rendered":"Krafton says it was\u00a0actually able\u00a0to raise birth rates among\u00a0its employees\u00a0through\u00a0$60k USD-per-newborn incentive and other\u00a0measures\u00a0"},"content":{"rendered":"\n

Back in February\u00a02025,\u00a0PUBG developer Krafton<\/strong>\u00a0implemented an” enhanced childbirth and childcare support program,” promising employees who\u00a0had\u00a0newborn children\u00a0after January 1\u00a0the same year\u00a0100 million\u00a0won (roughly $60k USD)\u00a0over each child\u2019s lifetime.\u00a0The\u00a0statistics\u00a0are now in, and from\u00a0January 2025\u00a0to\u00a0April 2026,\u00a0the\u00a0birth rate\u00a0among Krafton\u2019s\u00a0employees has\u00a0approximately doubled\u00a0(source:\u00a0ThisIsGame<\/a>).\u00a0<\/p>\n\n\n\n

The program was introduced to address the declining birth rates in South Korea, and covers everything from childbirth to child-rearing support. In addition, the company introduced measures to foster a work environment that supports work-life balance. According to the report, there were 46 employee births from January 2025 to April 2026, exactly double the same period from the previous year (23 births) and more than double the year before that (21 births). <\/p>\n\n\n\n

Krafton also conducted a study alongside Seoul National University\u2019s Center for Population Policy Research regarding the effectiveness of its program. According to the study, cash-based support (which includes aiding in childbirth and childcare incentives) did less to encourage couples to have children and more to convey the company\u2019s genuine desire to address the country\u2019s low birth rates.  <\/p>\n\n\n\n

On the other hand, non-cash-based systems were found to directly impact employees\u2019 perceptions about childbirth. Krafton\u2019s dedication to support measures that adjusted working hours and bolstered its childcare environment \u2013 such as introducing telework for parents taking care of their kids, extending parental leave to a maximum of two years, prenatal checkup leaves during pregnancy, automatic hiring of substitute staff, and psychological counselling for returning parent employees \u2013 increased overall employee work engagement. <\/p>\n\n\n\n

Related: Krafton to acquire major Japanese company behind over 300 anime titles<\/a> <\/strong><\/p>\n\n\n\n

Krafton launches voluntary resignation program for employees as it transforms into an \u201cAI first company\u201d<\/a>\u00a0<\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Krafton has announced an unusual statistic related to its workforce – a doubled birth rate thanks to robust childcare measures introduced in 2025.<\/p>\n","protected":false},"author":67,"featured_media":66736,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[18],"class_list":["post-66734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-global-news"],"blocksy_meta":[],"yoast_head":"\nKrafton says it was\u00a0actually able\u00a0to raise birth rates among\u00a0its employees\u00a0through\u00a0$60k USD-per-newborn incentive and other\u00a0measures\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Krafton has announced an unusual statistic related to its workforce - a doubled birth rate thanks to robust childcare measures introduced in 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/krafton-says-it-was-actually-able-to-raise-birth-rates-among-its-employees-through-60k-usd-per-newborn-incentive-and-other-measures\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Krafton says it was\u00a0actually able\u00a0to raise birth rates among\u00a0its employees\u00a0through\u00a0$60k USD-per-newborn incentive and other\u00a0measures\u00a0 - 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