{"id":66490,"date":"2026-05-12T15:53:04","date_gmt":"2026-05-12T06:53:04","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=66490"},"modified":"2026-05-12T15:53:06","modified_gmt":"2026-05-12T06:53:06","slug":"segas-full-price-game-revenue-was-down-12-in-the-past-fiscal-year-but-it-anticipates-a-big-comeback-with-four-major-upcoming-releases","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/segas-full-price-game-revenue-was-down-12-in-the-past-fiscal-year-but-it-anticipates-a-big-comeback-with-four-major-upcoming-releases\/","title":{"rendered":"Sega\u2019s full-price game revenue was down 12% in the past fiscal year, but it\u00a0anticipates\u00a0a big comeback with four major upcoming releases\u00a0"},"content":{"rendered":"\n<p>Sega Sammy Holdings, the parent company of Sega,\u00a0has announced its <a href=\"https:\/\/www.segasammy.co.jp\/cms\/wp-content\/uploads\/pdf\/ja\/ir\/20260512_q4_presentation_jp.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">financial results for the fiscal year ended March 2026<\/a>. As reported by\u00a0<a href=\"https:\/\/gamebiz.jp\/news\/425732\" target=\"_blank\" rel=\"noreferrer noopener\">GameBiz,<\/a>\u00a0Sega saw revenue related to full-price video games decline by 12% year-on-year, with both new releases and catalogue titles performing weaker than in previous years.\u00a0<\/p>\n\n\n\n<p>During this fiscal period, Sega released&nbsp;Raidou&nbsp;Remastered: The Mystery of the Soulless Army,&nbsp;Shinobi: Art of Vengeance,&nbsp;Sonic Racing:&nbsp;CrossWorld,&nbsp;Persona 3 Reload (console versions),&nbsp;Football Manager 26,<s>&nbsp;<\/s>&nbsp;and&nbsp;Yakuza Kiwami 3&nbsp;&amp;&nbsp;Dark Ties&nbsp;among other titles, some of which reportedly fell short of expectations. Revenue related to&nbsp;newly launched titles was down 11%, while catalogue sales&nbsp;(sales of games released in previous years)&nbsp;were down 12.6%.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"781\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/10\/20251006-52713-header.jpg\" alt=\"Sonic Racing Crossworlds\" class=\"wp-image-52715\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/10\/20251006-52713-header.jpg 1400w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/10\/20251006-52713-header-380x212.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/10\/20251006-52713-header-768x428.jpg 768w\" \/><\/figure>\n\n\n\n<p>On the other hand,&nbsp;during&nbsp;the current fiscal year (April 2026 \u2013 March 2027), Sega expects a big comeback, with annual revenue projected to grow&nbsp;by&nbsp;41.8%&nbsp;year-on-year. The company is basing these figures on four major game releases planned&nbsp;for&nbsp;the upcoming period, one of which is RGG Studio\u2019s&nbsp;ambitious new project&nbsp;Stranger Than Heaven, slated for a Winter 2026 release.&nbsp;<\/p>\n\n\n\n<p>The remaining three&nbsp;titles&nbsp;due to release by April 2027&nbsp;are not known yet, but Sega has&nbsp;made big announcements like Persona 4 Revival,&nbsp;New Virtua Fighter Project (tentative title)&nbsp;and&nbsp;Total War: WARHAMMER&nbsp;40,000&nbsp;among others.&nbsp;<\/p>\n\n\n\n<p>When it comes to free-to-play titles,&nbsp;Sega says annual revenue grew by 14% in the recently ended fiscal year, but this was&nbsp;carried&nbsp;by the company\u2019s existing titles, while new releases (like&nbsp;Persona 5: The Phantom X and Sonic Rumble Party) performed below expectations.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Sega saw revenue related to full-price video games decline by 12% year-on-year, with both new releases and catalogue titles performing weaker than in previous years.\u00a0<\/p>\n","protected":false},"author":55,"featured_media":66491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[261,17],"class_list":["post-66490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-financial-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sega\u2019s full-price game revenue was down 12% in the past fiscal year, but it\u00a0anticipates\u00a0a big comeback with four major upcoming releases\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"\u00a0Sega saw revenue related to full-price video games decline by 12% year-on-year, with both new releases and catalogue titles performing weaker than in previous years.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/segas-full-price-game-revenue-was-down-12-in-the-past-fiscal-year-but-it-anticipates-a-big-comeback-with-four-major-upcoming-releases\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sega\u2019s full-price game revenue was down 12% in the past fiscal year, but it\u00a0anticipates\u00a0a big comeback with four major upcoming releases\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"\u00a0Sega saw revenue related to full-price video games decline by 12% year-on-year, with both new releases and catalogue titles performing weaker than in previous years.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/segas-full-price-game-revenue-was-down-12-in-the-past-fiscal-year-but-it-anticipates-a-big-comeback-with-four-major-upcoming-releases\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T06:53:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T06:53:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/05\/20260512-66490-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1520\" \/>\n\t<meta property=\"og:image:height\" content=\"856\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber V\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber V\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sega\u2019s full-price game revenue was down 12% in the past fiscal year, but it\u00a0anticipates\u00a0a big comeback with four major upcoming releases\u00a0 - AUTOMATON WEST","description":"\u00a0Sega saw revenue related to full-price video games decline by 12% year-on-year, with both new releases and catalogue titles performing weaker than in previous years.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/automaton-media.com\/en\/news\/segas-full-price-game-revenue-was-down-12-in-the-past-fiscal-year-but-it-anticipates-a-big-comeback-with-four-major-upcoming-releases\/","og_locale":"en_US","og_type":"article","og_title":"Sega\u2019s full-price game revenue was down 12% in the past fiscal year, but it\u00a0anticipates\u00a0a big comeback with four major upcoming releases\u00a0 - AUTOMATON WEST","og_description":"\u00a0Sega saw revenue related to full-price video games decline by 12% year-on-year, with both new releases and catalogue titles performing weaker than in previous years.\u00a0","og_url":"https:\/\/automaton-media.com\/en\/news\/segas-full-price-game-revenue-was-down-12-in-the-past-fiscal-year-but-it-anticipates-a-big-comeback-with-four-major-upcoming-releases\/","og_site_name":"AUTOMATON WEST","article_published_time":"2026-05-12T06:53:04+00:00","article_modified_time":"2026-05-12T06:53:06+00:00","og_image":[{"width":1520,"height":856,"url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/05\/20260512-66490-header.jpg","type":"image\/jpeg"}],"author":"Amber V","twitter_card":"summary_large_image","twitter_creator":"@AUTOMATON_ENG","twitter_site":"@AUTOMATON_ENG","twitter_misc":{"Written by":"Amber V","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/automaton-media.com\/en\/news\/segas-full-price-game-revenue-was-down-12-in-the-past-fiscal-year-but-it-anticipates-a-big-comeback-with-four-major-upcoming-releases\/#article","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/news\/segas-full-price-game-revenue-was-down-12-in-the-past-fiscal-year-but-it-anticipates-a-big-comeback-with-four-major-upcoming-releases\/"},"author":{"name":"Amber V","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/fdc6517a00e35b6917ffdb02e8b574d9"},"headline":"Sega\u2019s full-price game revenue was down 12% in the past fiscal year, but it\u00a0anticipates\u00a0a big comeback with four major upcoming releases\u00a0","datePublished":"2026-05-12T06:53:04+00:00","dateModified":"2026-05-12T06:53:06+00:00","mainEntityOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/segas-full-price-game-revenue-was-down-12-in-the-past-fiscal-year-but-it-anticipates-a-big-comeback-with-four-major-upcoming-releases\/"},"wordCount":311,"commentCount":0,"publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/segas-full-price-game-revenue-was-down-12-in-the-past-fiscal-year-but-it-anticipates-a-big-comeback-with-four-major-upcoming-releases\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/05\/20260512-66490-header.jpg","keywords":["Financial News","News (Japan-related)"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/automaton-media.com\/en\/news\/segas-full-price-game-revenue-was-down-12-in-the-past-fiscal-year-but-it-anticipates-a-big-comeback-with-four-major-upcoming-releases\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/automaton-media.com\/en\/news\/segas-full-price-game-revenue-was-down-12-in-the-past-fiscal-year-but-it-anticipates-a-big-comeback-with-four-major-upcoming-releases\/","url":"https:\/\/automaton-media.com\/en\/news\/segas-full-price-game-revenue-was-down-12-in-the-past-fiscal-year-but-it-anticipates-a-big-comeback-with-four-major-upcoming-releases\/","name":"Sega\u2019s full-price game revenue was down 12% in the past fiscal year, but it\u00a0anticipates\u00a0a big comeback with four major upcoming releases\u00a0 - AUTOMATON WEST","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/segas-full-price-game-revenue-was-down-12-in-the-past-fiscal-year-but-it-anticipates-a-big-comeback-with-four-major-upcoming-releases\/#primaryimage"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/segas-full-price-game-revenue-was-down-12-in-the-past-fiscal-year-but-it-anticipates-a-big-comeback-with-four-major-upcoming-releases\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/05\/20260512-66490-header.jpg","datePublished":"2026-05-12T06:53:04+00:00","dateModified":"2026-05-12T06:53:06+00:00","description":"\u00a0Sega saw revenue related to full-price video games decline by 12% year-on-year, with both new releases and catalogue titles performing weaker than in previous years.\u00a0","breadcrumb":{"@id":"https:\/\/automaton-media.com\/en\/news\/segas-full-price-game-revenue-was-down-12-in-the-past-fiscal-year-but-it-anticipates-a-big-comeback-with-four-major-upcoming-releases\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/automaton-media.com\/en\/news\/segas-full-price-game-revenue-was-down-12-in-the-past-fiscal-year-but-it-anticipates-a-big-comeback-with-four-major-upcoming-releases\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/news\/segas-full-price-game-revenue-was-down-12-in-the-past-fiscal-year-but-it-anticipates-a-big-comeback-with-four-major-upcoming-releases\/#primaryimage","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/05\/20260512-66490-header.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/05\/20260512-66490-header.jpg","width":1520,"height":856,"caption":"Stranger Than Heaven"},{"@type":"BreadcrumbList","@id":"https:\/\/automaton-media.com\/en\/news\/segas-full-price-game-revenue-was-down-12-in-the-past-fiscal-year-but-it-anticipates-a-big-comeback-with-four-major-upcoming-releases\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/automaton-media.com\/en\/"},{"@type":"ListItem","position":2,"name":"Sega\u2019s full-price game revenue was down 12% in the past fiscal year, but it\u00a0anticipates\u00a0a big comeback with four major upcoming releases\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/automaton-media.com\/en\/#website","url":"https:\/\/automaton-media.com\/en\/","name":"AUTOMATON WEST","description":"AUTOMATON is a website that covers the Japanese gaming world. We bring you the news on video games from Osaka and Tokyo.","publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/automaton-media.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/automaton-media.com\/en\/#organization","name":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2","url":"https:\/\/automaton-media.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","width":374,"height":190,"caption":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2"},"image":{"@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/AUTOMATON_ENG","https:\/\/www.youtube.com\/channel\/UCabvYnvuUUbbGUrxkaFRgSA"]},{"@type":"Person","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/fdc6517a00e35b6917ffdb02e8b574d9","name":"Amber V","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","caption":"Amber V"},"description":"Editor-in-Chief since October 2023. She grew up playing Duke Nukem and Wolfenstein with her dad, and is now enamored with obscure Japanese video games and internet culture. Currently devoted to growing Automaton West to the size of its Japanese sister-site, while making sure to keep news concise and developer stories deep and stimulating.","url":"https:\/\/automaton-media.com\/en\/author\/amber-vjestica\/"}]}},"_links":{"self":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/66490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/comments?post=66490"}],"version-history":[{"count":1,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/66490\/revisions"}],"predecessor-version":[{"id":66492,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/66490\/revisions\/66492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media\/66491"}],"wp:attachment":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media?parent=66490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/categories?post=66490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/tags?post=66490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}