{"id":6581,"date":"2021-11-25T13:57:02","date_gmt":"2021-11-25T04:57:02","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=6581"},"modified":"2021-11-25T13:57:03","modified_gmt":"2021-11-25T04:57:03","slug":"20211125-6581","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20211125-6581\/","title":{"rendered":"Japanese game retailer GEO makes PS5 buyers open and mark packaging as a new measure against scalpers"},"content":{"rendered":"\n

Publication date of the original Japanese article<\/a>: 2021-11-24 17:23 (JST)
Translated by. Nick Mosier<\/em><\/p>\n\n\n\n


GEO<\/strong>, a games and media retailer in Japan, are rolling out new measures to combat PlayStation 5 reselling. When the product is handed over to the customer, the customer must mark an \u201cX\u201d on the packaging.
<\/p>\n\n\n\n

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Ever since Sony\u2019s launch of the PlayStation 5 in November of last year, supplies have been short all around the world. While many players are having trouble getting their hands on a PS5, reselling is being viewed as a big problem. Gamers have been raising their voices to criticize retailers over the issue, while people in some regions have been taking matters into their own hands. <\/p>\n\n\n\n

One example is in India, where players have come together to report any listings of PS5 consoles they see above retail price and getting the listings removed (related article<\/a> in Japanese). In Japan, electronics retailer Nojima made a splash by taking measures against reselling, and it looks like GEO is doing the same.<\/p>\n\n\n\n

The target of GEO\u2019s plan is PS5s being sold in a lottery<\/a> through the retailer\u2019s own app. Between November 22 through the 25, they are accepting entries into a lottery for a chance to purchase a PS5. When you open the app and check the application page, there\u2019s a large red warning waiting for potential purchasers. \u201cIn order to curb reselling, you will have to mark an \u2018X\u2019 on the packaging of the controller at checkout.\u201d It also warns that if you refuse, your lottery entry will become void.
<\/p>\n\n\n\n

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This is likely to clearly delineate the item as not being brand new. The packaging having a mark on it will lower the value slightly, and the box being opened to access the controller\u2019s box will mean it can\u2019t be sold as an unopened item. It\u2019s a plan to keep totally brand-new items out of the hands of resellers. And some reselling businesses are saying they will pay less than the assessed value if the packaging has an \u201cX\u201d marked on it. <\/p>\n\n\n\n

Of course, online marketplaces like Japan\u2019s Mercari are overflowing with PS5s being resold above retail price, and these measures probably won\u2019t have much impact on that. But retailers making customers mark items is a rare move that shows a trend in cracking down on reselling.<\/p>\n\n\n\n

The previously mention retailer, Nojima, is writing customer\u2019s names on boxes and discarding the controller packaging. The retailer has also posted a \u201cReselling Suppression Notice\u201d and will refuse to sell to any of their lottery winners they suspect is a reseller. GEO seems to be following in those footsteps. PlayStation 5 reselling is showing no signs of slowing down. Hopefully as more measures are put in place, PS5s will become easier to get a hold of.<\/p>\n","protected":false},"excerpt":{"rendered":"

Japanese game retailer GEO makes PS5 buyers open and mark packaging as a new measure against scalpers. This is likely to clearly delineate the item as not being brand new.<\/p>\n","protected":false},"author":30,"featured_media":6585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-6581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"\nJapanese game retailer GEO makes PS5 buyers open and mark packaging as a new measure against scalpers - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Japanese game retailer GEO makes PS5 buyers open and mark packaging as a new measure against scalpers. 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