{"id":64652,"date":"2026-04-03T18:40:12","date_gmt":"2026-04-03T09:40:12","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=64652"},"modified":"2026-04-03T18:40:17","modified_gmt":"2026-04-03T09:40:17","slug":"sonys-game-division-announces-acquisition-of-machine-learning-and-computer-vision-company-cinemersive-labs","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/sonys-game-division-announces-acquisition-of-machine-learning-and-computer-vision-company-cinemersive-labs\/","title":{"rendered":"Sony\u2019s game division announces acquisition of machine learning and computer vision company\u00a0Cinemersive\u00a0Labs\u00a0"},"content":{"rendered":"\n<p>Sony Interactive Entertainment (SIE) <a href=\"https:\/\/sonyinteractive.com\/en\/news\/blog\/sony-interactive-entertainment-acquires-cinemersive-labs\/\" target=\"_blank\" rel=\"noreferrer noopener\">announced<\/a> on April 2 that it has entered\u00a0an agreement to\u00a0acquire\u00a0Cinemersive\u00a0Labs, a UK-based machine learning and computer vision company\u00a0founded in 2022.\u00a0\u00a0<\/p>\n\n\n\n<p>The&nbsp;move&nbsp;comes as part of SIE\u2019s pursuit&nbsp;of \u201cnew ways to push the boundaries of visual computing and deliver richer, more immersive gameplay experiences.\u201d Following the&nbsp;acquisition,&nbsp;Cinemersive&nbsp;Labs\u2019 engineers will become a part of Sony\u2019s&nbsp;<a href=\"https:\/\/sonyinteractive.com\/en\/news\/blog\/visual-computing-group-an-exciting-new-chapter\/\" target=\"_blank\" rel=\"noreferrer noopener\">VGC<\/a>&nbsp;(Visual Computing Group, founded in 2024), which is dedicated to research and development of advanced neural networks and machine learning for game rendering and streaming systems.&nbsp;<\/p>\n\n\n\n<p>Cinemersive&nbsp;Labs\u2019&nbsp;expertise&nbsp;is expected to contribute towards \u201cadvancing&nbsp;state of the art&nbsp;visual computing&nbsp;within games,\u201d including applying machine learning to enhance gameplay visuals, improve rendering techniques, and&nbsp;achieve&nbsp;higher levels of visual fidelity.&nbsp;<\/p>\n\n\n\n<p>Based on&nbsp;Cinemersive&nbsp;Labs\u2019&nbsp;<a href=\"https:\/\/www.cinemersivelabs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">official website<\/a>, their AI&nbsp;seems to be&nbsp;specialized in&nbsp;creating&nbsp;volumetric&nbsp;3D&nbsp;images and volumetric VR videos.&nbsp;<\/p>\n\n\n\n<p><strong>Related: <a href=\"https:\/\/automaton-media.com\/en\/news\/sony-has-developed-an-ai-tool-that-protects-creators-copyrights-by-prohibiting-ghibli-style-outputs-and-providing-compensation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sony\u00a0has developed an AI tool that protects creators\u2019 copyrights\u00a0by\u00a0prohibiting \u201cGhibli-style\u201d outputs and\u00a0providing compensation\u00a0\u00a0<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Cinemersive\u00a0Labs will be integrated into SIE&#8217;s Visual Computing Group.<\/p>\n","protected":false},"author":55,"featured_media":64653,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[18],"class_list":["post-64652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-global-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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