{"id":63852,"date":"2026-03-24T02:00:00","date_gmt":"2026-03-23T17:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=63852"},"modified":"2026-03-23T18:41:14","modified_gmt":"2026-03-23T09:41:14","slug":"anime-is-to-japan-what-silicon-valley-is-to-america-japans-ip-content-has-immense-growth-potential-but-a-switch-in-mentality-is-needed-to-sell-it-globall","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/anime-is-to-japan-what-silicon-valley-is-to-america-japans-ip-content-has-immense-growth-potential-but-a-switch-in-mentality-is-needed-to-sell-it-globall\/","title":{"rendered":"\u201cAnime is to Japan what Silicon Valley is to America.\u201d Japan\u2019s IP content has immense growth potential, but a \u201cswitch in mentality\u201d is needed to sell it globally, famous fund manager suggests"},"content":{"rendered":"\n

Major Japanese portal Bunshun Online <\/a>recently interviewed Hideto Fujino, fund manager, author, media personality and CEO of investment company Rheos Capital Works, on possible investment strategies for 2026. Aside from defense and AI-related investment, the CEO emphasized that Japanese anime and IPs have the strongest growth potential, especially in the overseas market.<\/p>\n\n\n\n

In the interview, Fujino looked back on his recent trip to Brazil and Argentina, commenting on the enthusiasm he felt among overseas fans of Japanese pop culture. \u201cThey know every single detail about Dragon Ball, Naruto and Jujutsu Kaisen. They crave for Japanese anime,\u201d he said. Fujino emphasized that this is still an untapped market for Japan, and that domestic entertainment and IPs still have a lot of growth potential globally.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

With major anime studios like MAPPA forming partnerships with global streaming services <\/a>like Netflix, and foreign investors acquiring significant stakes in domestic game companies<\/a>, it seems like overseas businesses are actively eyeing the Japanese content industry in recent years. And according to Fujino, more foreign investments and acquisitions could be a good thing. \u201cIf an IP itself is kept exclusive only to Japan, we won\u2019t have the means to sell it globally. We need to join forces with people who are willing to leverage our IPs and do business with them overseas,\u201d he commented, arguing that Japan\u2019s content industry should actively accept these foreign investments in order to kick it off in the global market.<\/p>\n\n\n\n

Furthermore, the CEO argued that Japan needs to undergo \u201ca shift in mindset\u201d and embrace not just foreign capital, but also foreign talent, which could elevate its potential to sell its content overseas.<\/p>\n\n\n\n

Fujino also emphasized that the strength of content like anime lies precisely in its Japanese roots, and that, Japan has the potential to create a multi-trillion-yen business by competing in the field and utilizing its strength. \u201cJust as the Silicon Valley tradition exists thanks to American people, anime content is possible because of its Japanese cultural background and foundation,\u201d he explained.<\/p>\n\n\n\n

\u00a0On the other hand, it\u2019s important to note that, while this may sound like a lucrative opportunity from a business standpoint, international anime and manga fans are (though for a good reason) a bit wary of foreign investments, especially the more aggressive kind. For example, a Hong-Kong based international activist investor recently acquired a significant number of shares in manga and game publisher Kadokawa<\/a>, leading to concern among fans of the company\u2019s IPs. The investor is known for making some \u201ccontroversial\u201d proposals, infamously urging Nintendo to \u201cimmediately enter the mobile market\u201d in 2014. \u00a0\u00a0<\/p>\n\n\n\n

Related articles:<\/p>\n\n\n\n

\u201cNo interference in creative works.\u201d Japanese government proposes new policy for anime and game expansion in the West<\/a><\/strong><\/p>\n\n\n\n

Overseas anime market growth continues to outpace domestic market, gap in revenue expected to grow, industry research shows
<\/a><\/strong>

<\/a><\/strong>
<\/p>\n","protected":false},"excerpt":{"rendered":"

Japanese media personality and fund manager Hideto Fujino discusses Japan’s anime and IP content’s investment growth potential for 2026.<\/p>\n","protected":false},"author":79,"featured_media":63855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3,65],"tags":[73,261,17,66],"class_list":["post-63852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-nongaming-news","tag-anime","tag-financial-news","tag-japan-related-news","tag-non-gaming-news"],"blocksy_meta":[],"yoast_head":"\n\u201cAnime is to Japan what Silicon Valley is to America.\u201d Japan\u2019s IP content has immense growth potential, but a \u201cswitch in mentality\u201d is needed to sell it globally, famous fund manager suggests - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Japanese media personality and fund manager Hideto Fujino discusses Japan's anime and IP content's investment growth potential for 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/anime-is-to-japan-what-silicon-valley-is-to-america-japans-ip-content-has-immense-growth-potential-but-a-switch-in-mentality-is-needed-to-sell-it-globall\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cAnime is to Japan what Silicon Valley is to America.\u201d Japan\u2019s IP content has immense growth potential, but a \u201cswitch in mentality\u201d is needed to sell it globally, famous fund manager suggests - 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