{"id":63842,"date":"2026-03-23T18:20:06","date_gmt":"2026-03-23T09:20:06","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=63842"},"modified":"2026-03-23T18:20:10","modified_gmt":"2026-03-23T09:20:10","slug":"capcom-says-it-will-not-be-using-ai-generated-content-in-its-games-plans-to-utilize-the-technology-for-improving-efficiency-and-productivity-of-development","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/capcom-says-it-will-not-be-using-ai-generated-content-in-its-games-plans-to-utilize-the-technology-for-improving-efficiency-and-productivity-of-development\/","title":{"rendered":"Capcom says it will not be using AI-generated content in its games. Plans to utilize the technology for \u201cimproving efficiency and productivity of development\u201d"},"content":{"rendered":"\n<p>Game developer <strong>Capcom<\/strong> recently <a href=\"https:\/\/www.capcom.co.jp\/ir\/seminar.html\">published a summary<\/a> of their informational briefing session for investors held in February this year. During the briefing, while addressing the shareholder\u2019s various questions and concerns, the company clarified its stance on the use of generative AI, explaining that it will not be using AI-generated assets in its games (source: <a href=\"https:\/\/www.gamespark.jp\/article\/2026\/03\/23\/164228.html?utm_source=twitter&amp;utm_medium=social&amp;utm_content=tweet\">Game*Spark<\/a>). However, this does not mean that the company will completely avoid using AI technology during production.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u300c\u500b\u4eba\u6295\u8cc7\u5bb6\u5411\u3051\u30aa\u30f3\u30e9\u30a4\u30f3\u4f1a\u793e\u8aac\u660e\u4f1a\u300d\u8cea\u7591\u5fdc\u7b54\u6982\u8981\u3092\u63b2\u8f09\u3057\u307e\u3057\u305f\u3002<a href=\"https:\/\/t.co\/brqacdacrE\">https:\/\/t.co\/brqacdacrE<\/a><\/p>&mdash; \u682a\u5f0f\u4f1a\u793e\u30ab\u30d7\u30b3\u30f3 \u5e83\u5831IR\u5ba4 (@CapcomIR) <a href=\"https:\/\/twitter.com\/CapcomIR\/status\/2035915008585167323?ref_src=twsrc%5Etfw\">March 23, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>\u201cOur company will not be implementing any AI-generated assets into our video game content. On the other hand, going forward, we plan to actively utilize this technology in order to improve efficiency and productivity of game development. That is why we are currently testing out various methods of usage across our departments, including graphics, sound, and programming,\u201d Capcom wrote in the briefing session summary.<\/p>\n\n\n\n<p>It is still unclear to what extent Capcom plans to utilize AI technology to \u201cimprove workplace efficiency\u201d in said areas. However, in an interview from last year, the company\u2019s technical director Kazuki Abe <a href=\"https:\/\/automaton-media.com\/en\/game-development\/capcom-is-experimenting-with-generative-ai-to-help-generate-the-hundreds-of-thousands-of-ideas-needed-for-game-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">gave us some hints on what this could entail<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1401\" height=\"784\" sizes=\"auto, (max-width: 1401px) 100vw, 1401px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/03\/20260323-638420001.jpg\" alt=\"\" class=\"wp-image-63848\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/03\/20260323-638420001.jpg 1401w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/03\/20260323-638420001-380x213.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/03\/20260323-638420001-768x430.jpg 768w\" \/><\/figure>\n\n\n\n<p>While even back then there weren\u2019t any signs of the company wanting to use AI to generate anything directly related to gameplay, stories or character designs, according to Abe, Capcom was experimenting with the technology to streamline the \u201cidea creating process\u201d required for creating miscellaneous objects for in-game environments. Specifically, each object used in-game, no matter how trivial to the story or gameplay, needs to be designed from scratch. As Abe noted, this requires developers to come up with \u201cthousands to tens of thousands\u201d unique ideas, which is one of the most time-consuming and labor-intensive parts of development. This is why Capcom decided to attempt streamlining this process using generative AI. However, it is unclear to what degree Capcom\u2019s has maintained this stance, as it could be possible that they are currently exploring different ways of utilizing the technology.<\/p>\n\n\n\n<p>On a related note, similarly to Capcom, Blue Archive producer and head of Nexon Games\u2019 IO Division Yongha Kim <a href=\"https:\/\/automaton-media.com\/en\/news\/nobody-wants-to-spend-money-on-ai-generated-images-blue-archive-producer-says-suggesting-ais-role-lies-in-reducing-non-creative-labor\/\" target=\"_blank\" rel=\"noreferrer noopener\">also recently shared his stance on generative AI<\/a>, explaining that, rather than generating in-game content, the technology will be used to reduce tedious tasks and non-creative labor within the company. On account of recent backlash game developers have been facing for using AI assets in their works, with one recent example being <a href=\"https:\/\/automaton-media.com\/articles\/newsjp\/clair-obscur-expedition-33-genai-20251221-383841\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clair Obscur: Expedition 33\u2019s disqualification from the Indie Game Awards<\/a>, it seems like many companies might be leaning towards utilizing generative AI for the reduction of tedious tasks and efficiency improvements, while keeping the actual contents of their games human-made.<\/p>\n\n\n\n<p>Related articles:<\/p>\n\n\n\n<p><a href=\"https:\/\/automaton-media.com\/en\/news\/yoko-taro-fears-game-developers-will-lose-their-jobs-to-ai-in-50-years-we-may-be-treated-like-bards\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Yoko Taro fears game developers will lose their jobs to AI: \u201cIn 50 years, we may be treated like bards\u201d<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/automaton-media.com\/en\/news\/blue-archive-producer-says-the-creative-industry-is-facing-an-ai-slop-problem-linking-to-consumer-distrust-of-course-theyre-going-to-react-negatively\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blue Archive producer says the creative industry is facing an \u201cAI slop\u201d problem, linking to consumer distrust. \u201cOf course they\u2019re going to react negatively\u201d<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At a recent shareholders briefing session, Capcom discussed its policy on generative AI usage for video game development.<\/p>\n","protected":false},"author":79,"featured_media":63849,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[67,17],"class_list":["post-63842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Capcom says it will not be using AI-generated content in its games. Plans to utilize the technology for \u201cimproving efficiency and productivity of development\u201d - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"At a recent shareholders briefing session, Capcom discussed its policy on generative AI usage for video game development.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/capcom-says-it-will-not-be-using-ai-generated-content-in-its-games-plans-to-utilize-the-technology-for-improving-efficiency-and-productivity-of-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capcom says it will not be using AI-generated content in its games. 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