{"id":63265,"date":"2026-03-17T12:19:01","date_gmt":"2026-03-17T03:19:01","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=63265"},"modified":"2026-03-17T13:37:35","modified_gmt":"2026-03-17T04:37:35","slug":"sony-has-developed-an-ai-tool-that-protects-creators-copyrights-by-prohibiting-ghibli-style-outputs-and-providing-compensation","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/sony-has-developed-an-ai-tool-that-protects-creators-copyrights-by-prohibiting-ghibli-style-outputs-and-providing-compensation\/","title":{"rendered":"Sony\u00a0has developed an AI tool that protects creators\u2019 copyrights\u00a0by\u00a0prohibiting \u201cGhibli-style\u201d outputs and\u00a0providing compensation\u00a0\u00a0"},"content":{"rendered":"\n

Sony AI, Sony\u2019s research and development division dedicated to AI, has developed a new technology called Protective AI (PA)<\/strong>, as reported by The Nikkei<\/a>. Its purpose is to prevent copyright infringement in videos and music generated by AI and create a system in which creators can receive fair compensation. <\/p>\n\n\n\n

Apart from preventing blatant\u00a0infringement\u00a0by prohibiting, say,\u00a0\u201cGhibli-style\u201d outputs,\u00a0Protective AI is apparently\u00a0trained to\u00a0avoid imitation<\/a>\u00a0even through indirect prompts. This works by deliberately feeding the source material, in this case Studio Ghibli data, to the model, and instructing it to generate outputs that\u00a0diverge\u00a0from that style.\u00a0<\/p>\n\n\n\n

Additionally, the technology is meant to allow creators and rightsholders to be compensated when their work contributes to output generated by the AI model. Sony has previously mentioned<\/a> such efforts when it comes to music specifically, citing the experimental use of \u201cunlearning algorithms to measure how much each training example contributed to the generated output.\u201d It seems Protective AI will also approach video output in a similar way, pursuing attribution and compensation to rightsholders. <\/p>\n\n\n\n

Protective AI (PA) is currently in its R&D phase, so Sony still hasn\u2019t adopted the technology internally. <\/p>\n","protected":false},"excerpt":{"rendered":"

Called Protective AI (PA), the new technology was developed by Sony’s AI-focused R&D division to tackle the issue of infringement in generative AI.<\/p>\n","protected":false},"author":55,"featured_media":63268,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[67,17],"class_list":["post-63265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"\nSony\u00a0has developed an AI tool that protects creators\u2019 copyrights\u00a0by\u00a0prohibiting \u201cGhibli-style\u201d outputs and\u00a0providing compensation\u00a0\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Called Protective AI (PA), the new technology was developed by Sony's AI-focused R&D division to tackle the issue of infringement in generative AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/sony-has-developed-an-ai-tool-that-protects-creators-copyrights-by-prohibiting-ghibli-style-outputs-and-providing-compensation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony\u00a0has developed an AI tool that protects creators\u2019 copyrights\u00a0by\u00a0prohibiting \u201cGhibli-style\u201d outputs and\u00a0providing compensation\u00a0\u00a0 - 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AUTOMATON WEST","description":"Called Protective AI (PA), the new technology was developed by Sony's AI-focused R&D division to tackle the issue of infringement in generative AI.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/automaton-media.com\/en\/news\/sony-has-developed-an-ai-tool-that-protects-creators-copyrights-by-prohibiting-ghibli-style-outputs-and-providing-compensation\/","og_locale":"en_US","og_type":"article","og_title":"Sony\u00a0has developed an AI tool that protects creators\u2019 copyrights\u00a0by\u00a0prohibiting \u201cGhibli-style\u201d outputs and\u00a0providing compensation\u00a0\u00a0 - AUTOMATON WEST","og_description":"Called Protective AI (PA), the new technology was developed by Sony's AI-focused R&D division to tackle the issue of infringement in generative AI.","og_url":"https:\/\/automaton-media.com\/en\/news\/sony-has-developed-an-ai-tool-that-protects-creators-copyrights-by-prohibiting-ghibli-style-outputs-and-providing-compensation\/","og_site_name":"AUTOMATON WEST","article_published_time":"2026-03-17T03:19:01+00:00","article_modified_time":"2026-03-17T04:37:35+00:00","og_image":[{"width":1516,"height":853,"url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/03\/20260317-63265-header.jpg","type":"image\/jpeg"}],"author":"Amber V","twitter_card":"summary_large_image","twitter_creator":"@AUTOMATON_ENG","twitter_site":"@AUTOMATON_ENG","twitter_misc":{"Written by":"Amber V","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/automaton-media.com\/en\/news\/sony-has-developed-an-ai-tool-that-protects-creators-copyrights-by-prohibiting-ghibli-style-outputs-and-providing-compensation\/#article","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/news\/sony-has-developed-an-ai-tool-that-protects-creators-copyrights-by-prohibiting-ghibli-style-outputs-and-providing-compensation\/"},"author":{"name":"Amber V","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/fdc6517a00e35b6917ffdb02e8b574d9"},"headline":"Sony\u00a0has developed an AI tool that protects creators\u2019 copyrights\u00a0by\u00a0prohibiting \u201cGhibli-style\u201d outputs and\u00a0providing compensation\u00a0\u00a0","datePublished":"2026-03-17T03:19:01+00:00","dateModified":"2026-03-17T04:37:35+00:00","mainEntityOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/sony-has-developed-an-ai-tool-that-protects-creators-copyrights-by-prohibiting-ghibli-style-outputs-and-providing-compensation\/"},"wordCount":240,"commentCount":18,"publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/sony-has-developed-an-ai-tool-that-protects-creators-copyrights-by-prohibiting-ghibli-style-outputs-and-providing-compensation\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/03\/20260317-63265-header.jpg","keywords":["AI","News (Japan-related)"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/automaton-media.com\/en\/news\/sony-has-developed-an-ai-tool-that-protects-creators-copyrights-by-prohibiting-ghibli-style-outputs-and-providing-compensation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/automaton-media.com\/en\/news\/sony-has-developed-an-ai-tool-that-protects-creators-copyrights-by-prohibiting-ghibli-style-outputs-and-providing-compensation\/","url":"https:\/\/automaton-media.com\/en\/news\/sony-has-developed-an-ai-tool-that-protects-creators-copyrights-by-prohibiting-ghibli-style-outputs-and-providing-compensation\/","name":"Sony\u00a0has developed an AI tool that protects creators\u2019 copyrights\u00a0by\u00a0prohibiting \u201cGhibli-style\u201d outputs and\u00a0providing compensation\u00a0\u00a0 - 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