{"id":61433,"date":"2026-03-02T15:00:00","date_gmt":"2026-03-02T06:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=61433"},"modified":"2026-03-02T15:27:38","modified_gmt":"2026-03-02T06:27:38","slug":"stellar-blade-developer-shift-up-looking-to-strengthen-its-self-publishing-capabilities","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/stellar-blade-developer-shift-up-looking-to-strengthen-its-self-publishing-capabilities\/","title":{"rendered":"Stellar Blade developer Shift Up looking to\u00a0strengthen\u00a0its self-publishing\u00a0capabilities\u00a0"},"content":{"rendered":"\n

Stellar Blade studio Shift Up<\/strong>, which has focused primarily on development since becoming a publicly traded company in 2024, is taking steps towards strengthening its capabilities as a global, multiplatform publisher, according to South Korean outlet GameMeca<\/a>. <\/p>\n\n\n\n

The company has recently opened recruitment<\/a> for several positions related to localization, marketing and PR, with the job listings stating \u201cShift Up is preparing for a new leap forward in the global market, beyond the worldwide success of Goddess of Victory: NIKKE and Stellar Blade. We aim to expand our self-publishing capabilities to support internally developed titles across consoles and PC.\u201d A Shift Up representative told Game Meca that this move is meant to boost Shift Up\u2019s means of supporting in-house titles for the long-term, in line with the studio\u2019s recent global growth. <\/p>\n\n\n\n

While Shift Up has previously self-published titles like Destiny Child (which ended services in September 2023), CEO Tae-hyung Kim suggested that the company would remain primarily focused on development after its listing, with self-publishing remaining a potential option for the long term. However, it seems the company is now taking definitive steps towards publishing its own games.<\/p>\n\n\n\n

\"Project<\/figure>\n\n\n\n

While Shift Up\u2019s upcoming\u00a0Project Spirits (previously Project Witches)\u00a0will be published\u00a0globally\u00a0by\u00a0Tencent\u00a0label Level Infinite (as\u00a0confirmed in November last year<\/a>),\u00a0it\u2019s\u00a0possible the company plans to self-publish some of its other future releases. Shift Up is currently developing a sequel to Stellar Blade, for which a publisher has not yet been announced.<\/p>\n\n\n\n

Related: Stellar Blade director says using AI will be essential for competing with overwhelming manpower of China and US developers <\/a><\/strong><\/p>\n\n\n\n

Stellar Blade director says sequel will address the game\u2019s lacking narrative <\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The move encompasses worldwide publishing of in-house titles across consoles and PC.<\/p>\n","protected":false},"author":55,"featured_media":61439,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[18],"class_list":["post-61433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-global-news"],"blocksy_meta":[],"yoast_head":"\nStellar Blade developer Shift Up looking to\u00a0strengthen\u00a0its self-publishing\u00a0capabilities\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Stellar Blade studio Shift Up is expanding its capabilities as a global, multiplatform publisher amidst recent growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/stellar-blade-developer-shift-up-looking-to-strengthen-its-self-publishing-capabilities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stellar Blade developer Shift Up looking to\u00a0strengthen\u00a0its self-publishing\u00a0capabilities\u00a0 - 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