{"id":60793,"date":"2026-02-26T19:00:00","date_gmt":"2026-02-26T10:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=60793"},"modified":"2026-02-26T18:13:02","modified_gmt":"2026-02-26T09:13:02","slug":"resident-evil-requiem-doubles-down-on-umbrella-noodles-by-creating-a-bizarre-official-commercial-for-the-fake-product","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/resident-evil-requiem-doubles-down-on-umbrella-noodles-by-creating-a-bizarre-official-commercial-for-the-fake-product\/","title":{"rendered":"Resident Evil Requiem doubles down on Umbrella Noodles by creating a bizarre official commercial for the fake product"},"content":{"rendered":"\n<p>After the Japanese Resident Evil X account announced that the fictional <a href=\"https:\/\/automaton-media.com\/en\/news\/resident-evils-umbrella-corporation-files-fictional-copyright-infringement-lawsuit-against-ramen-maker-nissin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Umbrella Corporation was suing Nissin<\/a> over the similarities between its Umbrella Noodles and the latter\u2019s Cup Noodles, Capcom made the feud real by way of an official commercial. Created in collaboration with Japanese e-commerce\/talent company Yume Group, the ad stars Yume Group president Shigehiro Ishida and singer Yuri Hoshina alongside <strong>Resident Evil Requiem<\/strong> protagonists Grace Ashcroft and Leon Kennedy.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u300e\u30d0\u30a4\u30aa\u30cf\u30b6\u30fc\u30c9 \u30ec\u30af\u30a4\u30a8\u30e0\u300f\u30a2\u30f3\u30d6\u30ec\u30e9\u30cc\u30fc\u30c9\u30eb\u7d39\u4ecb\u6620\u50cf\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/-rVU1-F13cw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Unlike Yume Group\u2019s official Resident Evil Requiem <a href=\"https:\/\/automaton-media.com\/en\/news\/resident-evil-requiem-bundled-with-an-at-home-pull-up-bar-in-bizarre-japanese-infomercial-sells-out-in-less-than-five-hours\/\" target=\"_blank\" rel=\"noreferrer noopener\">Terrifying Nightmare Set<\/a> pull-up bar bundle, which was a real product that sold out in less than five hours, the Umbrella Noodles don\u2019t seem to be up for sale. Aside from the fact that there are no links to any shopping or news websites, most of the commercial focuses on Capcom\u2019s latest survival horror title.<\/p>\n\n\n\n<p>Amidst <strong>Resident Evil Requiem<\/strong>\u2019s sea of real tie-in products (including <a href=\"https:\/\/www.hamiltonwatch.com\/en-int\/resident-evil-requiem\" target=\"_blank\" rel=\"noreferrer noopener\">two limited edition Hamilton Watch timepieces<\/a>, a custom <a href=\"https:\/\/www.youtube.com\/watch?v=Gk44s0UKwwo\" target=\"_blank\" rel=\"noreferrer noopener\">Porsche Cayenne Turbo GT<\/a>, and the aforementioned Yume Group pull-up bar), it\u2019s nice to see that Capcom isn\u2019t afraid to reference some of the franchise\u2019s <a href=\"https:\/\/automaton-media.com\/en\/news\/resident-evil-3-remake-umbrella-noodles-posters-are-actually-an-easter-egg-reference-to-a-resi-item-from-over-20-years-ago\/\" target=\"_blank\" rel=\"noreferrer noopener\">longtime in-game brands<\/a>. Then again, it would be interesting to see what kind of noodle flavors Capcom could come up with to keep with Resident Evil\u2019s survival horror tone.<\/p>\n\n\n\n<p>Resident Evil Requiem is set to release on February 27, 2026 for PlayStation 5, Xbox Series X|S, Nintendo Switch 2, and Windows (<a href=\"https:\/\/store.steampowered.com\/app\/3764200\/Resident_Evil_Requiem\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steam<\/a>).<\/p>\n\n\n\n<p>Related:<\/p>\n\n\n\n<p><a href=\"https:\/\/automaton-media.com\/en\/news\/resident-evil-requiem-pushes-the-limits-of-its-age-rating-in-japan-but-its-not-gory-just-for-the-sake-of-it-director-says\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Resident Evil Requiem pushes the limits of its age rating in Japan, but it\u2019s not gory just for the sake of it, director says<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/automaton-media.com\/en\/news\/resident-evil-requiems-leon-kennedy-became-a-hot-uncle-thanks-to-hawk-eyed-female-capcom-staff-who-reviewed-even-the-finest-wrinkles-on-his-neck-director\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Resident Evil Requiem\u2019s Leon Kennedy became a \u201chot uncle\u201d thanks to hawk-eyed female Capcom staff who reviewed \u201ceven the finest wrinkles on his neck,\u201d director says<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Capcom publishes a Resident Evil Requiem ad featuring the &#8220;controversial&#8221; Umbrella Noodles after fictional copyright dispute with Nissin.<\/p>\n","protected":false},"author":67,"featured_media":60795,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-60793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Resident Evil Requiem doubles down on Umbrella Noodles by creating a bizarre official commercial for the fake product - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Capcom publishes a Resident Evil Requiem ad featuring the &quot;controversial&quot; Umbrella Noodles after fictional copyright dispute with Nissin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/resident-evil-requiem-doubles-down-on-umbrella-noodles-by-creating-a-bizarre-official-commercial-for-the-fake-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resident Evil Requiem doubles down on Umbrella Noodles by creating a bizarre official commercial for the fake product - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Capcom publishes a Resident Evil Requiem ad featuring the &quot;controversial&quot; Umbrella Noodles after fictional copyright dispute with Nissin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/resident-evil-requiem-doubles-down-on-umbrella-noodles-by-creating-a-bizarre-official-commercial-for-the-fake-product\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-26T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/02\/20260226-60793-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos &quot;Zoto&quot; Zotomayor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos &quot;Zoto&quot; Zotomayor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Resident Evil Requiem doubles down on Umbrella Noodles by creating a bizarre official commercial for the fake product - 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