{"id":60508,"date":"2026-02-26T00:00:00","date_gmt":"2026-02-25T15:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=60508"},"modified":"2026-02-25T17:14:50","modified_gmt":"2026-02-25T08:14:50","slug":"im-still-angry-at-the-game-industry-cyberconnect2-ceos-efforts-to-shake-up-japanese-entertainments-stick-in-the-mud-approach-are-driven-by-his-love-for-shonen-jump-manga","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/im-still-angry-at-the-game-industry-cyberconnect2-ceos-efforts-to-shake-up-japanese-entertainments-stick-in-the-mud-approach-are-driven-by-his-love-for-shonen-jump-manga\/","title":{"rendered":"“I’m still angry at the game industry” CyberConnect2 CEO’s efforts to shake up Japanese entertainment’s stick-in-the-mud approach are driven by his love for Shonen Jump manga"},"content":{"rendered":"\n

While promoting his company\u2019s recently announced .hack\/\/Z.E.R.O<\/strong> in an interview with Denfaminicogamer<\/a>, CyberConnect2 CEO Hiroshi Matsuyama declared that the manga serialized in Weekly Shonen Jump Magazineare what fuels his creative drive to innovate and expand the studio\u2019s output.<\/p>\n\n\n\n

\u201cIn the 1990s, there was a period when Dragon Ball, Slam Dunk, Rurouni Kenshin, Yu Yu Hakusho, and JoJo\u2019s Bizarre Adventure were being published simultaneously in each issue,\u201d Matsuyama stated. \u201cAt the time, people would say things like \u2018When Dragon Ball ends, no one will read Jump anymore,\u2019 or \u2018Jump\u2019s going to lose all its readers once Slam Dunk is over.\u2019  But did they actually stop reading it?\u201d Matsuyama went on to list several of Jump\u2019s hit series since the conclusion of those titles, including One Piece, Naruto, Demon Slayer, and Jujutsu Kaisen, explaining that Jump has been kept alive for so long precisely because it keeps introducing brand-new heroes and stories to their audience.<\/p>\n\n\n\n

\"Shonen<\/figure>\n\n\n\n

\u201cNew entertainment is always evolving. And yet, the entertainment of the past is eternal. It\u2019s our responsibility as creators to provide readers and players with our latest works. That mentality will never falter, and I don\u2019t think it\u2019s likely that it\u2019ll ever run dry,\u201d said Matsuyama.<\/p>\n\n\n\n

When asked about CyberConnect2\u2019s recently announced entry into the film industry with their new branch CyberConnect2 Film, Matsuyama stated that it was born from his own passion for the medium. \u201cOf course, manga will always be my favorite, but I enjoy films almost as much,\u201d he said, claiming to watch between 300 and 350 movies every year.<\/p>\n\n\n\n

The impetus for CyberConnect2\u2019s expansion beyond the games industry, according to Matsuyama, was his belief that when seen from the outside, other industries such as publishing, anime, and film seem held back by traditional rules and values. \u201cThese things have caused people to suffer and led to unprofitable business models. I want to change things that make me think, \u2018Aren\u2019t you just doing this to protect your own vested interests?,\u2019\u201d he added.<\/p>\n\n\n\n

One example Matsuyama gave was that of wages for animators in Japan, which have become a point of controversy in recent times. While he admitted that animators\u2019 pay rates have improved as of late, he emphasized that this was still only the tip of the iceberg. Feeling angry with how behind the times these industries appeared to be, Matsuyama was filled with the belief that he and his company are needed to push them into the modern day.<\/p>\n\n\n\n

\"Shonen<\/figure>\n\n\n\n

Matsuyama cites his anger and frustration with the environment Japanese creators find themselves in as the driving force behind his projects, which he hopes will push the creative industry to change for the better. \u201cIn fact, I\u2019m still angry at the game industry. I still have more anger in me (laughs).\u201d He stated that his rage is a trait he\u2019s had since childhood, which is also when he first discovered Shonen Jump. Matsuyama went so far as to suggest that it was Shonen Jump manga that taught him the power of anger and how it can fuel creative passion from an early age. <\/p>\n\n\n\n

Following his first encounter with Ring ni Kakero (the breakthrough work of Saint Seiya author Masami Kurumada) in 1977 at the age of six, Matsuyama claims to have bought and read every issue of Weekly Shonen Jump Magazine published in the intervening 49 years, with no intention of giving up any time soon. Given CyberConnect2\u2019s history of game adaptations of Shonen Jump titles, including the long-running Naruto: Ultimate Ninja Storm series, it should come as no surprise that these manga are what sparked Matsuyama\u2019s creative drive.<\/p>\n\n\n\n

Related articles:<\/p>\n\n\n\n

CyberConnect2 taking full responsibility for .hack\/\/Z.E.R.O makes development way easier, says president. \u201cWe\u2019ll make it with a level of passion never seen before. The only risks are financial\u201d<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

In a recent interview, CyberConnect2 CEO Hiroshi Matsuyama talks about the “driving force” behind his creativity. <\/p>\n","protected":false},"author":90,"featured_media":60520,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-60508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"\n"I'm still angry at the game industry" CyberConnect2 CEO's efforts to shake up Japanese entertainment's stick-in-the-mud approach are driven by his love for Shonen Jump manga - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"In a recent interview, CyberConnect2 CEO Hiroshi Matsuyama talks about the "driving force" behind his creativity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/im-still-angry-at-the-game-industry-cyberconnect2-ceos-efforts-to-shake-up-japanese-entertainments-stick-in-the-mud-approach-are-driven-by-his-love-for-shonen-jump-manga\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""I'm still angry at the game industry" CyberConnect2 CEO's efforts to shake up Japanese entertainment's stick-in-the-mud approach are driven by his love for Shonen Jump manga - 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