{"id":57834,"date":"2026-02-18T22:00:00","date_gmt":"2026-02-18T13:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=57834"},"modified":"2026-02-18T17:56:24","modified_gmt":"2026-02-18T08:56:24","slug":"former-capcom-producer-spends-over-500000-per-account-on-his-own-gacha-games-to-understand-the-feelings-of-high-spenders","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/former-capcom-producer-spends-over-500000-per-account-on-his-own-gacha-games-to-understand-the-feelings-of-high-spenders\/","title":{"rendered":"Former Capcom producer\u00a0spends\u00a0over\u00a0$500,000\u00a0per account\u00a0on\u00a0his own\u00a0gacha\u00a0games\u00a0to \u201cunderstand\u00a0the feelings of\u00a0high spenders\u201d\u00a0"},"content":{"rendered":"\n

Former Konami and Capcom developer Yoshiki Okamoto, best known as the producer of Street Fighter 2, recently appeared on a Fuji TV show that documents the lives of famous people who\u2019ve experienced losing and amassing huge amounts of wealth (source: Sponichi Annex<\/a>). On the show, Okamoto was very frank about how much money he\u2019s been making following the success of gacha hit Monster Strike, as well as how he spends it. <\/p>\n\n\n\n

To provide some background, Okamoto became saddled with a debt of over $10.7 million dollars<\/a> around 2011, when his independent development company Game Republic shut its doors. The company counted over 300 employees, and crashed badly due to a prolonged lack of hits, paired with the bankruptcy of a US partner company that left a huge amount of development work unpaid. <\/p>\n\n\n\n

However, in 2013, Okamoto launched the mobile RPG Monster Strike with publisher Mixi, which became a breakout hit. The title became the No. 1 highest-grossing mobile game in the world, and continues to chart on app stores a decade later. As Okamoto told Fuji TV, this allowed him to go from limiting his food expenses to two dollars a day to making over $7.81 million a year at his new company Deluxe Games. <\/p>\n\n\n\n

\"\"
Image via Deluxe Games<\/a><\/figcaption><\/figure>\n\n\n\n

Interestingly, he also revealed that he now owns a home in Malaysia the size of about 20 tennis\u00a0courts, and\u00a0spends most of his income\u00a0purchasing\u00a0microtransactions in his own games.\u00a0Apparently, Okamoto\u00a0spends up to\u00a080 million yen, or about\u00a0$520,000\u00a0USD\u00a0per account\u00a0on\u00a0the games\u00a0whose development he\u2019s involved in<\/a>.\u00a0The reason, he explains, is that he feels\u00a0it’s\u00a0necessary to understand\u00a0the feelings of players who spend a lot of money in-game. By doing so, he can ensure that top\u00a0spenders\u00a0don\u2019t\u00a0end up disappointed with what they get.\u00a0In response to commenters on X expressing wonder at his spending habits, Okamoto\u00a0commented<\/a>,\u00a0\u201cI\u2019m always\u00a0diligent\u00a0with my work,\u201d\u00a0and \u201cEven if there was such a thing as admin privileges,\u00a0If I were to use them,\u00a0it would be hard to understand players\u2019 feelings.\u201d\u00a0<\/p>\n\n\n\n

Related: Japanese gamers\u2019 average gacha spending per user high enough to offset mobile market shrinkage, study shows\u00a0<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Deluxe Games produce Yoshiki Okamoto recently gave insight into how he spends his money following the massive success of Monster Strike.<\/p>\n","protected":false},"author":55,"featured_media":57838,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-57834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"\nFormer Capcom producer\u00a0spends\u00a0over\u00a0$500,000\u00a0per account\u00a0on\u00a0his own\u00a0gacha\u00a0games\u00a0to \u201cunderstand\u00a0the feelings of\u00a0high spenders\u201d\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Deluxe Games produce Yoshiki Okamoto recently gave insight into how he spends his money following the massive success of Monster Strike.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/former-capcom-producer-spends-over-500000-per-account-on-his-own-gacha-games-to-understand-the-feelings-of-high-spenders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Former Capcom producer\u00a0spends\u00a0over\u00a0$500,000\u00a0per account\u00a0on\u00a0his own\u00a0gacha\u00a0games\u00a0to \u201cunderstand\u00a0the feelings of\u00a0high spenders\u201d\u00a0 - 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