{"id":57696,"date":"2026-02-18T18:00:00","date_gmt":"2026-02-18T09:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=57696"},"modified":"2026-02-18T18:33:51","modified_gmt":"2026-02-18T09:33:51","slug":"finally-an-idolmaster-clone-game-where-the-idols-are-all-detergents-and-cleaning-agents","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/finally-an-idolmaster-clone-game-where-the-idols-are-all-detergents-and-cleaning-agents\/","title":{"rendered":"Finally, an\u00a0Idolmaster\u00a0clone game where the idols are all detergents and cleaning agents\u00a0"},"content":{"rendered":"\n<p>Demonstrating&nbsp;excellent use of free will, Japanese chemical and cosmetics giant Kao Corporation has decided to promote its&nbsp;flagship&nbsp;cleaning products&nbsp;by releasing a&nbsp;freebie&nbsp;idol&nbsp;raising simulator game. Titled&nbsp;<strong>Souji&nbsp;Souai&nbsp;LOVE<\/strong>,&nbsp;the game centers on the idol group Shining4, which is made up of&nbsp;anthropomorphized&nbsp;cleaning agents. Well,&nbsp;anthropomorphized&nbsp;may not be the most&nbsp;accurate&nbsp;way to&nbsp;put it, as the characters are&nbsp;basically just&nbsp;four&nbsp;guys with&nbsp;bottles of detergent&nbsp;instead of&nbsp;human&nbsp;heads.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1143\" height=\"556\" sizes=\"auto, (max-width: 1143px) 100vw, 1143px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/02\/20260218-57696-header.jpg\" alt=\"\" class=\"wp-image-57736\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/02\/20260218-57696-header.jpg 1143w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/02\/20260218-57696-header-380x185.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/02\/20260218-57696-header-768x374.jpg 768w\" \/><\/figure>\n\n\n\n<p>In this&nbsp;short&nbsp;visual novel-style idol simulator, you join an idol agency as a&nbsp;rookie&nbsp;producer,&nbsp;where you&nbsp;get assigned to&nbsp;Shining4. Your job is to make sure the group\u2019s debut live performance is a success. On the way,&nbsp;you\u2019ll&nbsp;get to know the unique&nbsp;personalities&nbsp;of each member, and of course, engage in fun activities like cleaning toilets.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"556\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/02\/20260218-57696-001.jpg\" alt=\"\" class=\"wp-image-57734\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/02\/20260218-57696-001.jpg 1140w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/02\/20260218-57696-001-380x185.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/02\/20260218-57696-001-768x375.jpg 768w\" \/><\/figure>\n\n\n\n<p>The\u00a0four idols\u00a0are\u00a0Kyukyutto\u00a0(dish soap), Bath\u00a0Magiclin\u00a0(bathtub cleaner),\u00a0Toilet\u00a0Magiclin\u00a0(toilet bowl cleaner) and\u00a0Quickle Wiper\u00a0Three-dimensional\u00a0Wet\u00a0Sheets (for cleaning floors), all based on real-life products.\u00a0To the\u00a0<a href=\"https:\/\/x.com\/magiclean_jp\/status\/2023578147346936243?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">amusement of many\u00a0Japanese X users<\/a>, they\u2019re voiced by a pretty star-studded cast, including\u00a0singer\u00a0and voice actor\u00a0Yoshiki Nakajima (known\u00a0for roles in The\u00a0Idolmaster:\u00a0SideM\u00a0and Ensemble Stars!)\u00a0and J-pop artist Kent Ito.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u82b1\u738b  Shining4 \u30c7\u30d3\u30e5\u30fc\u30bd\u30f3\u30b0 \u300e\u6383\u9664\u76f8\u611bLOVE\u300f \u52d5\u753b\u5e83\u544a\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/knHfBmbqIoM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Playable on Kao&nbsp;Corporation\u2019s&nbsp;<a href=\"https:\/\/kao-shinseikatsu-game.com\/?adobe_mc=MCMID%3D33721277683654488724186108689161205022%7CMCORGID%3D952B02BE532959B60A490D4C%2540AdobeOrg%7CTS%3D1771392119\" target=\"_blank\" rel=\"noreferrer noopener\">official homepage<\/a>&nbsp;via&nbsp;both PC and mobile devices, Souji&nbsp;Souai&nbsp;LOVE&nbsp;offers about 20 minutes of gameplay, with partial voice acting.&nbsp;Kao Corporation has also released Shining4\u2019s debut song and music video on YouTube, sung by the&nbsp;voice acting cast.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japanese chemical and cosmetics giant Kao Corporation has released a freebie idol raising simulator inspired by its cleaning products.<\/p>\n","protected":false},"author":55,"featured_media":57741,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-57696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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