{"id":57170,"date":"2026-02-18T02:00:00","date_gmt":"2026-02-17T17:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=57170"},"modified":"2026-02-17T19:08:47","modified_gmt":"2026-02-17T10:08:47","slug":"sony-plans-to-minimize-effect-of-rising-playstation-5-memory-costs-by-boosting-software-and-network-service-revenue-according-to-cfo","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/sony-plans-to-minimize-effect-of-rising-playstation-5-memory-costs-by-boosting-software-and-network-service-revenue-according-to-cfo\/","title":{"rendered":"Sony plans to minimize effect of rising PlayStation 5 memory costs by boosting software and network service revenue, according to CFO"},"content":{"rendered":"\n<p>Sony Group released its consolidated <a href=\"https:\/\/www.sony.com\/en\/SonyInfo\/IR\/library\/presen\/er\/pdf\/25q3_sonypre.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">financial results<\/a> for the third quarter of fiscal year 2025 on February 5, 2026. As reported by <a href=\"https:\/\/www.inside-games.jp\/article\/2026\/02\/09\/177151.html\" target=\"_blank\" rel=\"noreferrer noopener\">Inside<\/a>, PS5 lifetime sales have now reached a significant milestone of 92.2 million units sold. However, the hardware manufacturer is now facing a new hurdle: the rising memory prices.<\/p>\n\n\n\n<p>Sony CFO Lin Tao addressed concerns about procuring memory for the console during the earnings call <a href=\"https:\/\/www.sony.com\/en\/SonyInfo\/IR\/library\/presen\/er\/pdf\/25q3_sonyspeech.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">presentation<\/a>. According to Tao, the company is already in the position to secure the minimum amount of memory required for the year-end sales season in the next fiscal year. \u201cGoing forward, we intend to further negotiate with various suppliers to secure enough supply to meet the demand of our customers.\u201d Tao added.<\/p>\n\n\n\n<p>Tao said the company plans to \u201cminimize the impact\u201d of rising memory costs by focusing on \u201cmonetizing the installed base\u201d and growing software and network services revenue.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.sony.com\/en\/SonyInfo\/IR\/library\/presen\/er\/pdf\/25q3_supplement.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">recent software performance<\/a> could suggest early signs of this strategy\u2019s potential success. Total software sales for the PS5 and PS4 increased to 97.2 million units, up 1.3 million from last year&#8217;s same quarter (95.9 million). Digital downloads grew by 2%, accounting for 76% of all sales. The number of monthly active users on the PlayStation Network also rose to 132 million, up from 129 million in the same quarter last year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"416\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/02\/20260217-571700001.jpg\" alt=\"Sony's sales breakdown.\" class=\"wp-image-57173\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/02\/20260217-571700001.jpg 745w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2026\/02\/20260217-571700001-380x212.jpg 380w\" \/><\/figure>\n\n\n\n<p>This momentum was propelled by a 1.6 million unit surge in first-party titles sales, which reached 13.2 million units following the successful launch of Ghost of Y\u014dtei (selling 3.3 million copies), which Tao described as a \u201csignificant contribution\u201d to the financial results of the quarter.<\/p>\n\n\n\n<p>Sony\u2019s recent strategy in Japan highlights a deliberate pivot toward a digital-first ecosystem to sustain sales momentum. By late 2025, Sony introduced a Japan-exclusive &#8220;Digital Edition&#8221; of the PlayStation 5 at 55,000 yen (approx. $350 USD), strategically undercutting the price of the standard digital model. This move was Sony\u2019s attempt to lower the barrier to entry after the significant 2024 price hikes, and incentivize a new wave of hardware adoption.<\/p>\n\n\n\n<p>Sony&#8217;s release of the Japanese-exclusive PS5 Digital Edition at a lower price than the standard Digital Edition in late 2025 may have been a direct step toward a digital-first market, as it offered a more affordable price point following the 2024 price hikes. This shift was supported by the success of GEO\u2019s PS5 rental service, which enabled the retailer to transition away from declining physical media and provide customers with a cheaper way to access the console.<\/p>\n\n\n\n<p>Related articles:<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/automaton-media.com\/en\/news\/sonys-cheap-japan-only-ps5-model-may-rekindle-the-console-race-in-japan-for-the-first-time-in-a-while-says-domestic-journalist\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sony\u2019s cheap, Japan-only PS5 model \u201cmay rekindle the console\u00a0race\u00a0in Japan for the first time in a while\u201d says domestic\u00a0journalist\u00a0<\/a><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/automaton-media.com\/en\/news\/a-month-later-japans-cheap-new-ps5-rental-service-is-still-proving-successful-with-200-locations-renting-out-consoles-at-100-capacity\/\" target=\"_blank\" rel=\"noreferrer noopener\">A month later, Japan\u2019s cheap new PS5 rental service is still proving successful, with 200 locations renting out consoles at 100% capacity\u00a0<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony&#8217;s recent financial results briefing reveals how the PlayStation company is going to handle the rising memory prices.<\/p>\n","protected":false},"author":87,"featured_media":57171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[261,17],"class_list":["post-57170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-financial-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sony plans to minimize effect of rising PlayStation 5 memory costs by boosting software and network service revenue, according to CFO - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Sony&#039;s recent financial results briefing reveals how the PlayStation company is going to handle the rising memory prices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/sony-plans-to-minimize-effect-of-rising-playstation-5-memory-costs-by-boosting-software-and-network-service-revenue-according-to-cfo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony plans to minimize effect of rising PlayStation 5 memory costs by boosting software and network service revenue, according to CFO - 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