{"id":56975,"date":"2026-02-17T22:00:00","date_gmt":"2026-02-17T13:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=56975"},"modified":"2026-02-17T15:45:54","modified_gmt":"2026-02-17T06:45:54","slug":"stop-using-masahiro-sakurai-to-attack-other-developers-japanese-users-criticize-use-of-smash-creators-game-design-advice-in-growingly-negative-domestic-gaming-com","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/stop-using-masahiro-sakurai-to-attack-other-developers-japanese-users-criticize-use-of-smash-creators-game-design-advice-in-growingly-negative-domestic-gaming-com\/","title":{"rendered":"\u201cStop using Masahiro Sakurai to attack other developers.\u201d Japanese\u00a0users criticize use of\u00a0Smash creator\u2019s game design advice in growingly negative domestic gaming community\u00a0"},"content":{"rendered":"\n<p>Following February 5th&#8217;s Nintendo Direct and last week\u2019s Sony State of Play,&nbsp;there\u2019s&nbsp;been ongoing discussion among Japanese gamers&nbsp;and developers&nbsp;about rising&nbsp;levels of negativity in the&nbsp;community, especially towards&nbsp;companies and individuals making games. Surprisingly, the name of Masahiro Sakurai \u2013 creator of the Smash and Kirby franchises \u2013 has cropped up as a major&nbsp;point&nbsp;in the discussion, primarily due to how often his quotes and game dev advice are used&nbsp;as a means to&nbsp;\u201cput down\u201d other developers, particularly the creators of Monster Hunter Wilds.&nbsp;<\/p>\n\n\n\n<p>To give some background, the recent showcases by Nintendo and Sony saw&nbsp;<em>really<\/em>&nbsp;rowdy&nbsp;comment sections&nbsp;on the Japanese side of the Internet, so much so that&nbsp;a good&nbsp;number&nbsp;of&nbsp;domestic gamers&nbsp;on X&nbsp;are&nbsp;<a href=\"https:\/\/x.com\/Anthony__sota\/status\/2022090122519621646?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">in&nbsp;favor of comments simply being closed<\/a>&nbsp;going forwards. The chief complaint is, of course, the sheer amount of flaming&nbsp;and nitpicky&nbsp;comments spoiling the fun of each&nbsp;game&nbsp;announcement.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u6700\u8fd1\u3001\u65e5\u672c\u306e\u30b2\u30fc\u30e0\u30e6\u30fc\u30b6\u30fc\u306f\u5fc3\u306e\u4f59\u88d5\u304c\u306a\u3044\u306e\u304b\u306a\u3068\u611f\u3058\u308b\u3053\u3068\u304c\u3042\u308b\u3002<br>\u4f8b\u3048\u3070\u3001\u30ea\u30ea\u30fc\u30b9\u3057\u305f\u30b2\u30fc\u30e0\u306b\u30d0\u30b0\u304c\u3042\u3063\u305f\u3093\u305f\u3051\u3069\u3001\u6d77\u5916\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u300c\u30d0\u30b0\u304c\u3042\u3063\u305f\u3088\u3002\u3067\u3082\u9762\u767d\u3044\u304b\u3089\u2b50\ufe0f5\u300d\u3063\u3066\u30ec\u30d3\u30e5\u30fc\u3057\u3066\u304f\u308c\u3066\u3001\u305d\u306e\u30d0\u30b0\u306e\u52d5\u753b\u307e\u3067\u30e1\u30fc\u30eb\u3067\u9001\u3063\u3066\u304d\u3066\u304f\u308c\u305f\u3002\u2026 <a href=\"https:\/\/t.co\/mgV69fqci8\">https:\/\/t.co\/mgV69fqci8<\/a> <a href=\"https:\/\/t.co\/wbdqJj0y8D\">pic.twitter.com\/wbdqJj0y8D<\/a><\/p>&mdash; \u3080\u3052\u3093\u3073\u3063\u3068\uff20\u4e5d\u5dde\u3092\u30b2\u30fc\u30e0\u30a2\u30a4\u30e9\u30f3\u30c9\u306b\uff01 (@Mugen_Bit) <a href=\"https:\/\/twitter.com\/Mugen_Bit\/status\/2022447510284046834?ref_src=twsrc%5Etfw\">February 13, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Japanese game developer Koji&nbsp;Murakami&nbsp;joined in on this discussion,&nbsp;garnering&nbsp;<a href=\"https:\/\/x.com\/Mugen_Bit\/status\/2022447510284046834?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">a huge response on X<\/a>&nbsp;for his perspective on how Japanese users differ from overseas&nbsp;gamers.&nbsp;\u201cRecently,&nbsp;I\u2019ve become aware of how little tolerance Japanese users tend to have,\u201d he wrote.&nbsp;\u201cFor example, one of our released games had a bug. In response, overseas players wrote reviews like,&nbsp;\u2018There was a bug. But it was fun, so \ufe0f5&nbsp;stars!,\u2019&nbsp;and would even email us videos of the bug.&nbsp;Meanwhile, a Japanese user who&nbsp;encountered&nbsp;the same bug wrote in their review,&nbsp;\u2018There was a bug.&nbsp;What a&nbsp;waste of&nbsp;my&nbsp;time,\u2019&nbsp;and then also sent an email saying it had been a waste of&nbsp;their&nbsp;time.\u201d Murakami&nbsp;went&nbsp;on to say that his attempt to&nbsp;apologize and&nbsp;troubleshoot with the user just earned him another rude email telling him to \u201cfigure it out himself.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cIf this kind of thing keeps happening, it\u2019s no wonder more and more companies decide to stop supporting Japanese,\u201d Murakami concluded.&nbsp;<\/p>\n\n\n\n<p>While many gamers and developers alike&nbsp;<a href=\"https:\/\/x.com\/Mugen_Bit\/status\/2022447510284046834\/quotes\" target=\"_blank\" rel=\"noreferrer noopener\">agreed with&nbsp;the sentiment<\/a>,&nbsp;Murakami also&nbsp;received criticism implying he was in the wrong for releasing a game with a bug in the first place.&nbsp;\u201cMasahiro Sakurai had something good to say about this,\u201d one user responded, with an image quoting Sakurai\u2019s \u201c<a href=\"https:\/\/youtu.be\/e89D_CG9P0g?si=VvVaEFD3vuEE1rO8\" target=\"_blank\" rel=\"noreferrer noopener\">Online&nbsp;Updates<\/a>\u201d video from his educational YouTube Channel.&nbsp;<\/p>\n\n\n\n<p>In this video,&nbsp;which was published&nbsp;in July 2024 and recorded even earlier, Sakurai tells fellow developers and aspiring creators,&nbsp;\u201cNo matter how much you improve your game through patches, it&nbsp;won\u2019t&nbsp;mean anything if your players have already given up on the game.&nbsp;So&nbsp;in my view, you should strive to make sure&nbsp;it\u2019s&nbsp;in the best condition possible from the very start.\u201d&nbsp;<\/p>\n\n\n\n<p>Now,&nbsp;aside from being&nbsp;stripped of its context&nbsp;somewhat&nbsp;(Sakurai&nbsp;actually&nbsp;prefaces this statement heavily&nbsp;by acknowledging that modern games have become so complex it\u2019s practically impossible to release them in a&nbsp;bugless&nbsp;state),&nbsp;this quote has become&nbsp;almost&nbsp;infamous&nbsp;in Japan&nbsp;for how much it\u2019s been&nbsp;<a href=\"https:\/\/dic.pixiv.net\/a\/%E3%83%A2%E3%83%B3%E3%82%B9%E3%82%BF%E3%83%BC%E3%83%8F%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%AF%E3%82%A4%E3%83%AB%E3%82%BA%E7%82%8E%E4%B8%8A%E9%A8%92%E5%8B%95#h4_0\" target=\"_blank\" rel=\"noreferrer noopener\">used to&nbsp;criticize&nbsp;other&nbsp;games, especially&nbsp;Monster Hunter Wilds<\/a>&nbsp;(given&nbsp;the poor state it&nbsp;initially&nbsp;launched in on PC).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u958b\u767a\u8005\u306b\u5bfe\u3057\u3066\u685c\u4e95\u3055\u3093\u3092\u5f15\u304d\u5408\u3044\u306b\u3057\u3066\u300c\u898b\u7fd2\u3048\uff01\u300d\u3063\u3066\u53eb\u3076\u4eba\u304c\u5897\u3048\u305f\u306e\u306f\u696d\u754c\u306b\u3068\u3063\u3066\u30de\u30a4\u30ca\u30b9\u3057\u304b\u306a\u3044\u306a\u3068\u3002<br>\u685c\u4e95\u3055\u3093\u306e\u8a00\u3063\u3066\u3044\u308b\u3053\u3068\u306f\u6b63\u8ad6\u306a\u3093\u3060\u3051\u3069\u3001\u305d\u308c\u3092\u5c4a\u3051\u305f\u3044\u306e\u306f\u30b2\u30fc\u30e0\u3092\u4f5c\u3063\u3066\u3044\u308b\u4eba\u305f\u3061\u3067\u3042\u3063\u3066\u3001\u81ea\u5206\u306e\u8a00\u8449\u3092\u958b\u767a\u8005\u3092\u653b\u6483\u3059\u308b\u305f\u3081\u306e\u68cd\u68d2\u306b\u4f7f\u308f\u308c\u308b\u3053\u3068\u306f\u671b\u3093\u3067\u3044\u306a\u3044\u306f\u305a\u3002 <a href=\"https:\/\/t.co\/AlHS3rtT0N\">https:\/\/t.co\/AlHS3rtT0N<\/a><\/p>&mdash; \u3080\u3052\u3093\u3073\u3063\u3068\uff20\u4e5d\u5dde\u3092\u30b2\u30fc\u30e0\u30a2\u30a4\u30e9\u30f3\u30c9\u306b\uff01 (@Mugen_Bit) <a href=\"https:\/\/twitter.com\/Mugen_Bit\/status\/2023351065933144284?ref_src=twsrc%5Etfw\">February 16, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Murakami criticized this behavior,&nbsp;<a href=\"https:\/\/x.com\/Mugen_Bit\/status\/2023351065933144284?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">commenting<\/a>, \u201cIt\u2019s&nbsp;nothing but a negative for the industry that&nbsp;more and more&nbsp;people are starting to&nbsp;use Sakurai-san&nbsp;to&nbsp;shout&nbsp;\u2018Why don\u2019t you learn from him?\u2019&nbsp;at&nbsp;developers. What&nbsp;he\u2019s&nbsp;saying is sound logic, but&nbsp;the people&nbsp;he\u2019s&nbsp;trying to reach are game creators.&nbsp;There\u2019s&nbsp;no way&nbsp;he\u2019d&nbsp;wish for his words to be used&nbsp;as a means to&nbsp;attack others.\u201d&nbsp;<\/p>\n\n\n\n<p>This sentiment seemed to resonate with a lot of people, and&nbsp;it\u2019s&nbsp;interesting to note that Sakurai himself said something similar a whopping three years ago.&nbsp;In a&nbsp;<a href=\"https:\/\/www.youtube.com\/post\/Ugkx6bHT_Wan8D3Q3_u3kTlOFAZzLJoxjp4a\" target=\"_blank\" rel=\"noreferrer noopener\">post to his YouTube channel community<\/a>, the Smash creator expressed gratitude for all the comments he was receiving but said, \u201cI have a simple request: Please&nbsp;absolutely refrain from criticizing other developers or their work in the comments.&nbsp;I\u2019m&nbsp;deeply grateful for many titles out there, and&nbsp;I\u2019m&nbsp;working hard to create a positive effect on gaming in general. Thank you.\u201d&nbsp;<\/p>\n\n\n\n<p>When contrasting this statement with the fact that Monster Hunter Wilds\u2019s developers earned so much hate and&nbsp;personal&nbsp;threats in Japan that the&nbsp;<a href=\"https:\/\/automaton-media.com\/en\/news\/moral-conduct-of-gamers-hasnt-kept-up-with-the-times-monster-hunter-wilds-criticism-escalates\/\" target=\"_blank\" rel=\"noreferrer noopener\">issue was covered&nbsp;by national news<\/a>,&nbsp;it\u2019s&nbsp;very unfortunate that Sakurai\u2019s quotes came to be recognized as \u201cfodder\u201d for spreading hate, regardless of&nbsp;the title\u2019s objective shortcomings.&nbsp;<\/p>\n\n\n\n<p><strong>Related:&nbsp;<\/strong><a href=\"https:\/\/automaton-media.com\/en\/news\/steams-new-language-specific-review-scores-highlight-japanese-players-tendency-to-leave-only-negative-reviews-gamers-fear-this-might-affect-japanese-language-support-for-future-rele\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Steam\u2019s new language-specific review scores highlight Japanese players\u2019 tendency to leave only negative reviews. Gamers fear this might affect Japanese language support for future releases<\/strong><\/a><strong><\/strong>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japanese gamers and developers discuss the growing hostility seen in the domestic gaming communities following the recent Nintendo Direct and State of Play.<\/p>\n","protected":false},"author":55,"featured_media":57017,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-56975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cStop using Masahiro Sakurai to attack other developers.\u201d Japanese\u00a0users criticize use of\u00a0Smash creator\u2019s game design advice in growingly negative domestic gaming community\u00a0 - 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