{"id":56735,"date":"2026-02-14T02:00:00","date_gmt":"2026-02-13T17:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=56735"},"modified":"2026-02-13T18:48:11","modified_gmt":"2026-02-13T09:48:11","slug":"japanese-indie-developer-triples-price-of-their-chaotic-2-usd-roguelite-after-realizing-underpricing-was-working-against-them","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/indie-games\/japanese-indie-developer-triples-price-of-their-chaotic-2-usd-roguelite-after-realizing-underpricing-was-working-against-them\/","title":{"rendered":"Japanese indie developer triples price of their chaotic $2 USD roguelite after realizing underpricing was working against them"},"content":{"rendered":"\n

Japanese indie developer Omado has announced a revision to the price of his 2024 title, Spell Tonaeru<\/strong> (unofficial transliteration). Initially 320 JPY (roughly $ 2.09 USD), it will be increased to 960 JPY ($ 6.27 USD) from February 16 onwards.<\/p>\n\n\n\n

Spell Tonaeru is a strategic roguelite bullet hell shooter that can be played either solo or cooperatively. By navigating the in-game keyboard, you avoid enemy attacks while casting spells of your own. With over 300 spells to choose from, ranging from standard damage spells to summoning giant animals that block attacks, you can freely mix and match spells to craft unique builds. Gameplay can get quite hectic at times, with the screen filling with all sorts of objects and projectiles.<\/p>\n\n\n\n

\"Spell<\/figure>\n\n\n\n

According to Omado<\/a>, Spell Tonaeru is, first and foremost, a passion project. Since production costs were minimal, they were allowed to set the price to be as affordable as possible (this also helped ease the developer\u2019s mental burden). As reviews started pouring in, they were grateful for the positive feedback regarding the ease with which the game could be picked up and played.<\/p>\n\n\n\n

While comments about Spell Tonaeru\u2019s value were generally positive, some fans expressed concerns that the low price might \u201cdisrupt the market or be viewed as dumping.\u201d  Another problem which occurred was that people would buy the game without fully understanding its mechanics or scope. Omando also started noticing  Steam reviews where people\u2019s expectations of the game didn\u2019t align with the core gameplay. Though the developer doesn\u2019t blame them for this, they believe that the disconnect emerged from the combination of the game\u2019s design and its low price.<\/p>\n\n\n\n

After much consideration, Omando decided to increase Spell Tonaeru\u2019s price. This was not because they wanted more money, but to ensure that the expectations of those who purchased the game align with what it has to offer. As they explain, by maximizing the number of players who understand and enjoy it, they can gather more constructive feedback and work on creating the best version of Spell Tonaeru possible.<\/p>\n\n\n\n

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