{"id":55217,"date":"2025-12-22T22:00:00","date_gmt":"2025-12-22T13:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=55217"},"modified":"2025-12-22T16:18:26","modified_gmt":"2025-12-22T07:18:26","slug":"japanese-streamer-who-spent-160k-to-make-his-dream-game-thinking-i-dont-care-if-it-doesnt-sell-hits-60000-copies-in-under-ten-days","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/japanese-streamer-who-spent-160k-to-make-his-dream-game-thinking-i-dont-care-if-it-doesnt-sell-hits-60000-copies-in-under-ten-days\/","title":{"rendered":"Japanese streamer who\u00a0spent\u00a0$160k\u00a0to make\u00a0his dream game\u00a0thinking \u201cI don\u2019t care if it doesn\u2019t sell\u201d hits 60,000 copies in under ten days\u00a0"},"content":{"rendered":"\n<p><strong>Mamon King<\/strong>, a monster-raising simulator inspired by&nbsp;the&nbsp;Monster Rancher&nbsp;series, has outperformed developer&nbsp;LiTMUS\u2019s&nbsp;expectations. What was once a risky venture&nbsp;co-designed and&nbsp;co-produced&nbsp;with&nbsp;Japanese gaming YouTuber&nbsp;Yoshinama&nbsp;has since exceeded&nbsp;its&nbsp;initial&nbsp;sales&nbsp;projections sixfold, selling a total of 60,000 copies in just nine days.&nbsp;<\/p>\n\n\n\n<p>According to&nbsp;an&nbsp;<a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000822.000008567.html\" target=\"_blank\" rel=\"noreferrer noopener\">official press release<\/a>&nbsp;by&nbsp;LiTMUS, Mamon King&nbsp;previously held the top spot in the&nbsp;Japan Steam store Top Sellers list&nbsp;and was the second most-downloaded&nbsp;piece of software&nbsp;on the&nbsp;Japan My Nintendo Store. Though the title has since dropped to 91st place on Steam and 41st place on the My Nintendo Store,&nbsp;both&nbsp;LiTMUS&nbsp;and&nbsp;Yoshinama&nbsp;are proud that&nbsp;the title&nbsp;has reached its intended audience.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1517\" height=\"849\" sizes=\"auto, (max-width: 1517px) 100vw, 1517px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/12\/20251222-55209-001.jpg\" alt=\"\" class=\"wp-image-55214\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/12\/20251222-55209-001.jpg 1517w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/12\/20251222-55209-001-380x213.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/12\/20251222-55209-001-768x430.jpg 768w\" \/><\/figure>\n\n\n\n<p>Interest in Mamon King&nbsp;grew&nbsp;after an&nbsp;impassioned&nbsp;Yoshinama&nbsp;decided to&nbsp;<a href=\"https:\/\/automaton-media.com\/articles\/interviewsjp\/mamonking-20251128-368668\/\" target=\"_blank\" rel=\"noreferrer noopener\">invest 25 million JPY (roughly $160,000 USD) of his own money<\/a>&nbsp;into his&nbsp;dream game. Despite not knowing much about game development, his eagerness to learn&nbsp;and see the&nbsp;project through&nbsp;drove&nbsp;LiTMUS&nbsp;game director Yu Totsuka to give him and Mamon King a chance.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Totsuka admitted that Mamon King was initially a low-priority project due to its genre and scale. Upon hearing how determined&nbsp;Yoshinama&nbsp;was to push through with the game despite the risks, however, Totsuka decided to partner with the YouTuber to make the latter\u2019s dream game come true.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1513\" height=\"852\" sizes=\"auto, (max-width: 1513px) 100vw, 1513px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/12\/20251222-55209-002.jpg\" alt=\"\" class=\"wp-image-55212\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/12\/20251222-55209-002.jpg 1513w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/12\/20251222-55209-002-380x214.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/12\/20251222-55209-002-768x432.jpg 768w\" \/><\/figure>\n\n\n\n<p>Speaking to&nbsp;<a href=\"https:\/\/automaton-media.com\/articles\/newsjp\/yoshinama-20251220-382206\/\" target=\"_blank\" rel=\"noreferrer noopener\">AUTOMATON JAPAN<\/a>, Totsuka was astonished at Mamon King\u2019s sales numbers and thanked the community for the&nbsp;support:&nbsp;<\/p>\n\n\n\n<p>\u201cI&nbsp;thought to myself that we could realistically aim for up to 30,000 copies in a year, but 10,000&nbsp;(in a week)&nbsp;was undeniably&nbsp;a very high&nbsp;hurdle. I&nbsp;didn&#8217;t&nbsp;want to get people&#8217;s hopes up, so I kept quiet.&nbsp;I was astonished&nbsp;when&nbsp;I found out that&nbsp;we sold 60,000 copies in just one week.&nbsp;This is all thanks to the community&nbsp;Yoshinama-san&nbsp;built and everyone who supports that community. Thank you so much.&nbsp;We&#8217;re&nbsp;currently preparing for an update, so please continue supporting Mamon King!\u201d&nbsp;<\/p>\n\n\n\n<p>Yoshinama&nbsp;also&nbsp;expressed his&nbsp;gratitude&nbsp;to&nbsp;players:&nbsp;<\/p>\n\n\n\n<p>I&#8217;m&nbsp;genuinely shocked by the&nbsp;first week\u2019s&nbsp;sales exceeding expectations.&nbsp;I believe this&nbsp;is because my fellow streamers, friends, and even people&nbsp;I&#8217;ve&nbsp;never interacted with played Mamon King,&nbsp;further&nbsp;increasing the chances for others&nbsp;to learn about this game. I&nbsp;can&#8217;t&nbsp;thank you all enough. I plan to bet everything on the next project with these sales and create an even better game! Please continue supporting Mamon King.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1514\" height=\"851\" sizes=\"auto, (max-width: 1514px) 100vw, 1514px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/12\/20251222-55209-header.jpg\" alt=\"\" class=\"wp-image-55215\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/12\/20251222-55209-header.jpg 1514w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/12\/20251222-55209-header-380x214.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/12\/20251222-55209-header-768x432.jpg 768w\" \/><\/figure>\n\n\n\n<p>As mentioned by the two\u00a0developers, Mamon King will receive a future update that\u00a0expands on\u00a0the base game. Likewise, all of the money\u00a0Yoshinama\u00a0receives from the\u00a0title\u2019s\u00a0sales will be put into crafting another, even better game.\u00a0A\u00a0physical Nintendo Switch edition\u00a0of Mamon King is also in the works, so fans\u00a0have something to look forward to in the coming years.\u00a0<\/p>\n\n\n\n<p>Mamon King is available on Windows (<a href=\"https:\/\/store.steampowered.com\/app\/4030290\/Mamon_King\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steam<\/a>) and&nbsp;<a href=\"https:\/\/www.nintendo.com\/us\/store\/products\/mamon-king-switch\/?srsltid=AfmBOorm5LqX0qtlSEB1fyktIUCdpkdpSVXnIvkW4vhclropyYfxIKn1\" target=\"_blank\" rel=\"noreferrer noopener\">Nintendo Switch<\/a>.&nbsp;&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LiTMUS and streamer-turned-game developer Yoshinama say their debut collaboration game Mamon King has exceeded sales expectations sixfold.<\/p>\n","protected":false},"author":67,"featured_media":55211,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[62,3],"tags":[17],"class_list":["post-55217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indie-games","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Japanese streamer who\u00a0spent\u00a0$160k\u00a0to make\u00a0his dream game\u00a0thinking \u201cI don\u2019t care if it doesn\u2019t sell\u201d hits 60,000 copies in under ten days\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"LiTMUS and streamer-turned-game developer Yoshinama say their debut collaboration game Mamon King has exceeded sales expectations sixfold.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/japanese-streamer-who-spent-160k-to-make-his-dream-game-thinking-i-dont-care-if-it-doesnt-sell-hits-60000-copies-in-under-ten-days\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Japanese streamer who\u00a0spent\u00a0$160k\u00a0to make\u00a0his dream game\u00a0thinking \u201cI don\u2019t care if it doesn\u2019t sell\u201d hits 60,000 copies in under ten days\u00a0 - 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